Apple Statistics (2024) – Revenue, Market Cap, iPhone Sales

Apple is one of the most popular consumer electronics brands in the entire world. Apple has made its mark in numerous electronic departments such as smartphones, tablets, smartwatches, computers, and more. In Fact, Apple’s iPhone has played a significant role in reshaping the smartphone industry with its advanced technology, quality, and sleek design. 

As of May 2024, Apple has a market capitalization of $2.650 Trillion making it one of the most valuable companies worldwide. Also, it generated an annual revenue of 119.5 billion during the first quarter of 2024. In this article, we are going to mention statistics related to Apple and its products to understand its true impact on users.

Top Apple Statistics 2024

• Apple has a market capitalization of $2.650 trillion U.S. Dollars as of May 2024. 
• In 2023, Apple generated an annual revenue of 383.2 billion. 
• Americas is the leading region responsible for 45% of Apple’s total revenue.
• iPhone is the most popular Apple product that generates 50% of the company’s revenue. 
• iPhone generated an annual revenue of 69.7 billion U.S. Dollars during the first quarter of 2024.
• Mac has generated 7.7 billion annual revenue during the 1st quarter of 2024. 
• Apple watches witnessed a decline in its annual sales in 2023.

Apple Overview 

Date Founded	1 April 1976
Founders	Steve Jobs, Steve Wozniak, and Ronald Wayne
Headquarters	Cupertino, California, United States
Industry	Consumer electronics

Apple’s Annual Revenue from 2006 to 2023

During the first quarter of 2024, Apple’s annual revenue reached 119.5 billion.

Apple’s total net sales amounted to 383.29 billion U.S. dollars in their 2023 financial year, a decrease from the historical record of 394.33 billion U.S. dollars in financial year 2022.

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Below we have mentioned Apple’s Annual Revenue from 2006 to 2023:

Year	Annual Revenue (in billions)
2006	19.1 billion
2007	24.4 billion
2008	37.4 billion
2009	42.7 billion
2010	65 billion
2011	108 billion
2012	156.3 billion
2013	170.8 billion
2014	182.6 billion
2015	233.6 billion
2016	215.4 billion
2017	229.2 billion
2018	265.5 billion
2019	260.1 billion
2020	274.5 billion
2021	365.8 billion
2022	395.1 billion
2023	383.2 billion
2024 (1st quarter)	119.5 billion

Apple Revenue by Region (from 2013 to 2024)

During the first quarter of 2024, Apple generated revenue of 50.43 in the Americas, 30.4 in Europe, 20.82 in Greater China, 7.77 in Japan, and 10.62 in the Asia Pacific region. 

Below we have mentioned a table showcasing Apple revenue based on geographical region from 2013 to 2024:

Year	Americas	Europe	Greater China	Japan	Rest of Asia Pacific
Q1 2012	22.07	12.29	4.49	3.65	3.84
Q2 2012	16.37	9.52	7.89	2.73	2.68
Q3 2012	15.76	8.84	5.67	2.1	2.65
Q4 2012	16.85	8.68	5.7	2.45	2.29
Q1 2013	24.85	13.58	7.26	4.55	4.27
Q2 2013	17.68	10.55	8.77	3.22	3.38
Q3 2013	17.37	8.18	4.93	2.61	2.23
Q4 2013	17.19	8.67	6.05	3.4	2.16
Q1 2014	24.79	14.34	9.5	5.05	3.93
Q2 2014	17.98	10.94	9.84	4.05	2.84
Q3 2014	17.57	8.66	6.23	2.63	2.34
Q4 2014	19.75	10.35	6.3	3.6	2.14
Q1 2015	30.57	17.21	16.14	5.45	5.23
Q2 2015	21.32	12.2	16.82	3.46	4.21
Q3 2015	20.21	10.34	13.23	2.87	2.95
Q4 2015	21.77	10.58	12.52	3.93	2.7
Q1 2016	29.33	17.93	18.37	4.79	5.45
Q2 2016	19.1	11.54	12.49	4.28	3.16
Q3 2016	17.96	9.64	8.85	3.53	2.38
Q4 2016	20.23	10.84	8.79	4.32	2.67
Q1 2017	31.97	18.52	16.23	5.77	5.86
Q2 2017	21.16	12.73	10.73	4.49	3.8
Q3 2017	20.38	10.68	8	3.62	2.73
Q4 2017	23.1	13.01	9.8	3.86	2.81
Q1 2018	35.19	21.05	17.96	7.24	6.85
Q2 2018	24.84	13.85	13.02	5.47	3.96
Q3 2018	24.54	12.14	9.55	3.87	3.17
Q4 2018	27.52	15.38	11.41	5.16	3.43
Q1 2019	36.94	20.36	13.17	6.91	6.93
Q2 2019	25.6	13.05	10.22	5.53	3.62
Q3 2019	25.06	11.93	9.16	4.08	3.59
Q4 2019	29.32	14.95	11.13	4.98	3.66
Q1 2020	41.37	23.27	13.58	6.22	7.38
Q2 2020	25.47	14.29	9.46	5.21	3.89
Q3 2020	27	14.17	9.33	4.97	4.2
Q4 2020	30.7	16.9	7.95	5.02	4.13
Q1 2021	46.31	27.31	21.31	8.29	8.23
Q2 2021	34.31	22.26	17.73	7.74	7.54
Q3 2021	35.87	18.94	14.76	6.46	5.4
Q4 2021	36.82	20.79	14.56	5.99	5.19
Q1 2022	51.5	27.75	25.78	7.12	9.81
Q2 2022	40.88	23.28	18.34	7.72	7.04
Q3 2022	37.47	19.29	14.6	5.45	6.15
Q4 2022	39.81	22.76	15.47	5.7	6.37
Q1 2023	49.28	27.68	23.91	6.76	9.54
Q2 2023	37.78	23.95	17.81	7.18	8.12
Q3 2023	35.38	20.21	15.76	4.82	5.63
Q4 2023	40.12	22.46	15.08	5.51	6.33
Q1 2024	50.43	30.4	20.82	7.77	10.62

Source: Statista 

Apple Revenue Statistics by Product

In this section, we are going to take an in-depth look at the statistics of Apple’s Revenue based on its products. Apple is highly known for launching some of the best products in the market such as the iPhone, Mac, AirPods, Apple TV, Apple Watch, and iPad. 

Iphone Statistics

The Apple iPhone is one of the most popular and successful products in the smartphone industry. Since its launch in 2007, Apple has sold over 1.5 billion units worldwide. In this section, we are going to take an in-depth look at the statistics related to Apple’s iPhone.  

iPhone Annual Revenue Statistics 

As of the first quarter of 2024, the annual revenue of iPhone generated 69.7 billion U.S. Dollars in revenue from iPhone sales. It generated about 200.5 billion U.S. Dollars in 2023 and 205.4 billion U.S. Dollars in 2022. 

According to the company’s latest update as of 2023, there are an estimated 1.46 billion active iPhone users worldwide.

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Below we have mentioned a table showcasing the annual revenue of iPhone from 2008 to 2024: 

Year	Annual Revenue (in billions)
2008	1.8 billion
2009	13 billion
2010	25.1 billion
2011	45.9 billion
2012	78.6 billion
2013	91.2 billion
2014	101.9 billion
2015	155 billion
2016	136.8 billion
2017	141.2 billion
2018	166.2 billion
2019	142.3 billion
2020	137.7 billion
2021	191.9 billion
2022	205.4 billion
2023	200.5 billion
2024 (Quarter 1)	69.7 billion

Source: Statista 

iPhone Annual Sales Statistics 

In 2023, iPhone annual sales generated a total revenue of 231.3 billion worldwide. Apple witnessed a peak in its iPhone annual sales in 2021 when its sales reached a milestone of 242 billion. 

Below we have mentioned a table showcasing iPhone annual sales from 2008 to 2023:

Year	Annual Revenue (in billions)
2008	11.6 billion
2009	20.7 billion
2010	39.9 billion
2011	72.3 billion
2012	125 billion
2013	150.2 billion
2014	169.2 billion
2015	231.2 billion
2016	211.8 billion
2017	216.7 billion
2018	217.7 billion
2019	187.2 billion
2020	196.9 billion
2021	242 billion
2022	232.2 billion
2023	231.3 billion

iPhone Sales by Region 

Year	Americas	Europe	Greater China	Japan	Rest of Asia Pacific
2015	70.3	33.9	71.2	15	12.2
2016	62.9	34.6	58.3	14.6	14.8
2017	69.3	36.8	51.6	15.3	13.3
2018	74.8	38.2	44.8	14.9	14.2
2019	65.7	36.3	31.4	14.8	12.8
2020	73.3	37.3	34.9	14.7	14
2021	84.3	56.1	42.9	17.8	17.3
2022	99.8	56	43.6	15.2	17.2
2023	98.1	56.8	43.7	14.6	17.8

Mac Annual Revenue Statistics 

Another popular creation of Apple is the Mac which is recognized as one of the most widespread and well-known brands in the laptop market worldwide. The annual revenue of Mac reached 7.7 billion in the first quarter of 2024. While it gained a 29.2 billion annual revenue in 2023. 

Below we have mentioned a table showcasing Mac’s Annual Revenue from 2009 to 2024: 

Year	Revenue (in billions)
2009	13.6 billion
2010	17.2 billion
2011	21.6 billion
2012	23 billion
2013	21.3 billion
2014	23.9 billion
2015	25.3 billion
2016	22.7 billion
2017	25.6 billion
2018	25.2 billion
2019	24.7 billion
2020	28.4 billion
2021	35.1 billion
2022	40 billion
2023	29.2 billion
2024 (1st Quarter)	7.7 billion

Mac Annual Sales from 2009 to 2022

In 2022, the sales of Apple Mac computers generated about 26.1 million U.S. Dollars. The previous year it made an annual sale of 25.7 million in 2021 and a sale of 20.2 million in 2020. 

Below we have mentioned a table showcasing Apple’s Mac annual sales from 2009 to 2022:

Year	Sales (in millions)
2009	10.3
2010	13.4
2011	16.5
2012	18
2013	16.1
2014	18.8
2015	20.4
2016	18.3
2017	18.9
2018	18
2019	17.5
2020	20.2
2021	25.7
2022	26.1

IPad Annual Revenue 

iPad is Apple’s tablet computer which was launched in 2010 and since then has created a significant position in the tablet market globally. The Annual revenue of Apple’s iPad generated 7.02 billion in the first quarter of 2024. In 2023, it generated annual revenue of 28.2 billion and 29.2 billion in 2022. 

Below we have mentioned a table showcasing the annual revenue of Apple’s iPad globally from 2011 to 2024:

Year	Annual Revenue
2011	19.1 billion
2012	30.9 billion
2013	31.9 billion
2014	30.2 billion
2015	23.2 billion
2016	20.6 billion
2017	19.2 billion
2018	18.6 billion
2019	21.2 billion
2020	23.7 billion
2021	31.8 billion
2022	29.2 billion
2023	28.2 billion
2024 (1st Quarter)	7.02 billion

iPad Annual Sales from 2011 to 2022

In 2022, the number of Apple’s tablet “iPad” reached an annual sales of 61.8 million. The peak of iPad annual sales was in 2013 when it generated an annual sale of 97 million. 

Below we have mentioned a table showcasing the annual sales of iPads from 2011 to 2022:

Year	Annual Revenue
2011	32.3 million
2012	58.1 million
2013	97 million
2014	67.9 million
2015	53.8 million
2016	45.5 million
2017	43.7 million
2018	43.5 million
2019	45.2 million
2020	71.1 million
2021	57.8 million
2022	61.8 million

Source: Statista 

Apple Watch Annual Sales 

Apple watch was first introduced in 2015, and the unit sales of Apple watches have witnessed significant growth every year until 2022. It sold almost 54 million Apple watches worldwide in 2022 up from 46.1 million in 2021. However, the annual sales witnessed a decrease in 2023 when the sales numbers only reached 38.3 million globally. 

Below we have mentioned a table showcasing Apple Watch annual sales from 2015 to 2023 worldwide:

Year	Annual Sales
2015	8.3 million
2016	11.9 million
2017	12.8 million
2018	22.5 million
2019	30.7 million
2020	43.1 million
2021	46.1 million
2022	53.9 million
2023	38.3 million

Source: Statista 

Apple AirPods Sales (from 2017 to 2022) 

AirPods is another one of the most high-selling products by Apple that has generated quite a buzz in the wireless headphones industry. According to reports, Apple AirPods made an annual sale of 82 million in 2022 worldwide. The unit sales witnessed a peak in 2020 when the annual sales reached 114 million. 

Below we have mentioned a table showcasing Apple AirPods sales from 2017 to 2022:

Year	Sales
2017	15 million
2018	35 million
2019	60 million
2020	114 million
2021	85 million
2022	82 million

Source: Statista

Apple TV Active Devices in the U.S 

Year	Active Devices
2015	17.3
2016	20.1
2017	22.4
2018	24.6
2019	25.9
2020	28.3
2021	29.9
2022	31.7

Apple TV+ Subscribers Statistics 

Apple TV was released in the United States in 2016. Apple invested around $6 billion in U.S. Dollars in 2019. It offers a year of TV+ free for all iPhone and iPad buyers.  

Apple TV+ Annual Subscribers from (2019 to 2022)

In 2022, the number of Annual Apple TV+ subscribers reached a milestone of 75 million. In 2021 the numbers were 48 million and in 2020 it was 33.6 million. The global pandemic has played a significant role in the growth of Apple TV+ subscribers. 

Below we have mentioned a table showcasing Apple TV+ Annual subscribers from 2019 to 2022:

Year	Subscribers (in millions)
2019	5.7 million
2020	33.6 million
2021	48 million
2022	75 million

FAQs 

What are Apple’s current stats?

During the first quarter of 2024, Apple generated a revenue of 119.5 billion. In 2023, the revenue of Apple reached 383 billion U.S. dollars making it one of the most-loved companies worldwide.

What is Apple’s biggest market?

The Americas are Apple’s biggest market with the highest revenue mainly due to Apple’s excellent performance in its home market. Followed by Europe as the second region with the highest Apple revenue.

What is Apple’s biggest source of revenue?

iPhone is Apple’s biggest source of revenue responsible for about 52% of its total revenue. In 2023, the iPhone generated an annual revenue of 200.5 billion. 

Wrapping Up

There is no doubt that Apple is one of the most popular and loved companies among consumers globally. Apple’s iPhone has certainly created a special place among its consumers as its annual revenue reached 200.5 billion in 2023 leaving its customers anticipating its next launch. The market capitalization of Apple reached $2.649 Trillion as of May 2024. Looking at the current stats the demand for Apple products specially in the smartphone section doesn’t seem to be witnessing any decline any time soon.