A strong plurality of executives, 48.4%, report that their firms have realized measurable benefits as a result of Big Data initiatives. A remarkable 80.7% of executives characterize their Big Data investments as successful, with 21% of executives declaring Big Data to have been disruptive or transformational for their firm.
Focus areas such as efforts to decrease expenses through operational cost efficiencies have proven to be successful (49.2%) for many firms. Efforts to establish a data-driven culture remain more aspirational at this stage, with only 27.9% reporting success. Executives report that efforts to create new avenues for innovation and disruption have had the highest success rate – 64.5% started, 44.3% reporting results, 68.7% success rate.