Tipping Point: Internet and TV Consumption

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Zenith Media:

Traditional, broadcast TV is still the largest single medium by consumption time, averaging 170 minutes of viewing per day this year, compared to 140 minutes for the internet, and we expect it remain dominant for the rest of our forecast period. The gap between television and internet consumption will narrow, however, from 30 minutes in 2017 to just seven minutes in 2019.