Category Archives: Advertising

Mobile advertising now accounts for nearly half of online ad budgets

Financial Times: Spending on mobile advertising in the US soared 89 per cent to $15.5bn in the first half of the year, taking up nearly half of online ad budgets, new data show. Mobile makes up 47 per cent of … Continue reading

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Digital Tipping Point: Internet Advertising Surpassing TV Advertising in 2016

On October 27, 1994, HotWired, the first commercial Web magazine, gave birth to the first Web banner ad and the Internet advertising industry. PwC predicts that Internet advertising revenues worldwide will surpass TV advertising in 2016 and reach $260.4 billion in … Continue reading

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Tipping Point: Digital Advertising to Eclipse TV Advertising in 2017

FT: The bulk of spending by brands on digital advertising is going to Google and Facebook. Combined, they accounted for 75 per cent of all new online ad spending in 2015, according to the Internet Trends report published this month … Continue reading

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News Media: Where the Ad Dollars Are Going

PewResearchCenter: It has been evident for several years that the financial realities of the web are not friendly to news entities, whether legacy or digital only. There is money being made on the web, just not by news organizations. Total digital … Continue reading

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