Category Archives: Advertising

Online Advertising Revenues Expected to Grow by $60 Billion between 2019 and 2024

Posted on December 16, 2019 by GilPress

You will find more infographics at Statista

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Garner Hype Cycle for Digital Marketing and Advertising

Posted on September 8, 2019 by GilPress

Gartner: In its two years on the Hype Cycle, AI for marketing has quickly risen to the Peak of Inflated Expectations. The hype around this technology will not fade quickly, as AI continues to be the buzzword used to describe a host … Continue reading →

Posted in Advertising, AI, AI Enterprise, Gartner, Marketing | Leave a comment

Internet Advertising Trends in 2017

Posted on February 13, 2017 by GilPress
Posted in Advertising, Internet | 1 Comment

Mobile advertising now accounts for nearly half of online ad budgets

Posted on November 4, 2016 by GilPress

Financial Times: Spending on mobile advertising in the US soared 89 per cent to $15.5bn in the first half of the year, taking up nearly half of online ad budgets, new data show. Mobile makes up 47 per cent of … Continue reading →

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Digital Tipping Point: Internet Advertising Surpassing TV Advertising in 2016

Posted on October 27, 2016 by GilPress

On October 27, 1994, HotWired, the first commercial Web magazine, gave birth to the first Web banner ad and the Internet advertising industry. PwC predicts that Internet advertising revenues worldwide will surpass TV advertising in 2016 and reach $260.4 billion in … Continue reading →

Posted in Advertising, Internet | Tagged | 1 Comment

Tipping Point: Digital Advertising to Eclipse TV Advertising in 2017

Posted on June 24, 2016 by GilPress

FT: The bulk of spending by brands on digital advertising is going to Google and Facebook. Combined, they accounted for 75 per cent of all new online ad spending in 2015, according to the Internet Trends report published this month … Continue reading →

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News Media: Where the Ad Dollars Are Going

Posted on June 18, 2016 by GilPress

PewResearchCenter: It has been evident for several years that the financial realities of the web are not friendly to news entities, whether legacy or digital only. There is money being made on the web, just not by news organizations. Total digital … Continue reading →

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