Category Archives: CMOs

Predictions for CMOs and Digital Marketing in 2015

In 2015, digital marketing budgets will increase by 8%, according to a recent Gartner’s CMO Spend Report, a survey of 315 marketing decision makers representing organizations with more than $500 million in annual revenue. Customer experience is the top innovation … Continue reading

Posted in Chief Digital Officer, CMOs, Marketing, Predictions | 2 Comments

The Big Data Interview: Dave Rich, CEO, Revolution Analytics

Dave Rich has an interesting theory explaining the rapidly-growing interest and investment in big data and specifically, in predictive analytics, over the last few years. “When the 2008 recession hit,” he told me recently, “the question was how come we … Continue reading

Posted in Big Data Analytics, CIOs, CMOs, Predictive analytics, Revolution Analytics, Statistics | 1 Comment