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Category Archives: Marketing
Garner Hype Cycle for Digital Marketing and Advertising
Gartner: In its two years on the Hype Cycle, AI for marketing has quickly risen to the Peak of Inflated Expectations. The hype around this technology will not fade quickly, as AI continues to be the buzzword used to describe a host … Continue reading
Posted in Advertising, AI, AI Enterprise, Gartner, Marketing
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AI is Fastest-Growing Marketing Technology
Source: Louis Columbus and SalesForce See also AI and Data-Driven Marketing Technology Artificial Intelligence and the Future of Marketing
Marketing Technology Landscape, 2017
Scott Brinker: There are now 5,381 solutions on the graphic, 39% more than last year There are now 4,891 unique companies on the graphic, up 40% from last year Only 4.7% of the solutions from 2016 were removed (and another … Continue reading
AI and Data-Driven Marketing Technology
Scott Brinker: …you can see from this chart that master-martech-analyst David Raab shared at the last MarTech confernece in San Francisco that AI (machine intelligence) is blossoming across the whole industry with vendors of all sizes (and this is only … Continue reading
Artificial Intelligence and the Future of Marketing
Brian Halligan and Dharmesh Shah at Inbound 2016 At Inbound 2016, HubSpot’s co-founders Brian Halligan and Dharmesh Shah entertained 19,000 attendees with their take on the past and future of marketing. Here’s what I learned from their keynote presentation and … Continue reading
‘The best marketer has been elected president’
After following the presidential election for 18 months and experiencing up close and personal the “best marketing case study ever,” marketing guru David Meerman Scott has concluded: “The best marketer has been elected president.” Here’s what I learned from his … Continue reading
Posted in Marketing, Uncategorized
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Digital Marketing Landscape 2016, 87% Growth
2016 Marketing Technology Landscape Supergraphic (PDF) 2016 Marketing Technology Landscape Supergraphic (1,200dpi JPEG) Scott Brinker: As mind-boggling as it is, the marketing technology landscape grew even bigger. I’ve fit 3,874 marketing technology solutions on to a single 16×9 slide — … Continue reading
Digital Marketing Trends (Infographic)
Source: DazeInfo
Posted in digital transformation, Marketing, Uncategorized
Tagged Facebook, Google, twitter, YouTube
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What do you use marketing analytics for?
Quantifying the Impact of Marketing Analytics Companies currently spend 6.7% of their marketing budgets on analytics and expect to spend 11.1% over the next three years, according to the most recent CMO Survey. Brands plan to increase their spending on … Continue reading
