Category Archives: Marketing

Artificial Intelligence and the Future of Marketing

Brian Halligan and Dharmesh Shah at Inbound 2016 At Inbound 2016, HubSpot’s co-founders Brian Halligan and Dharmesh Shah entertained 19,000 attendees with their take on the past and future of marketing. Here’s what I learned from their keynote presentation and … Continue reading

Posted in AI, Marketing, Uncategorized | Tagged , | 2 Comments

‘The best marketer has been elected president’

After following the presidential election for 18 months and experiencing up close and personal the “best marketing case study ever,” marketing guru David Meerman Scott has concluded: “The best marketer has been elected president.” Here’s what I learned from his … Continue reading

Posted in Marketing, Uncategorized | 1 Comment

Digital Marketing Landscape 2016, 87% Growth

2016 Marketing Technology Landscape Supergraphic (PDF) 2016 Marketing Technology Landscape Supergraphic (1,200dpi JPEG) Scott Brinker: As mind-boggling as it is, the marketing technology landscape grew even bigger. I’ve fit 3,874 marketing technology solutions on to a single 16×9 slide — … Continue reading

Posted in Marketing, Uncategorized | Tagged , | Leave a comment

Data-Driven B2B Marketing (Infographic)

http://visual.ly/track.php?q=http://visual.ly/giveem-what-they-want-data-inspired-content&slug=giveem-what-they-want-data-inspired-content From Visually.

Posted in Marketing, Uncategorized | Leave a comment

Digital Marketing Trends (Infographic)

Source: DazeInfo  

Posted in digital transformation, Marketing, Uncategorized | Tagged , , , | Leave a comment

What do you use marketing analytics for?

Quantifying the Impact of Marketing Analytics Companies currently spend 6.7% of their marketing budgets on analytics and expect to spend 11.1% over the next three years, according to the most recent CMO Survey. Brands plan to increase their spending on … Continue reading

Posted in Big Data Analytics, Marketing, Uncategorized | Tagged , , , | Leave a comment

Marketing Artists Vs. Marketing Scientists

Embedded from Pardot HT: @mjcavaretta

Posted in Marketing | Leave a comment