Category Archives: Marketing

Data-Driven B2B Marketing (Infographic) From Visually. Advertisements

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Digital Marketing Trends (Infographic)

Source: DazeInfo  

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What do you use marketing analytics for?

Quantifying the Impact of Marketing Analytics Companies currently spend 6.7% of their marketing budgets on analytics and expect to spend 11.1% over the next three years, according to the most recent CMO Survey. Brands plan to increase their spending on … Continue reading

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Marketing Artists Vs. Marketing Scientists

Embedded from Pardot HT: @mjcavaretta

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2015 Marketing Technology Landscape (Infographic)–1,876 Companies!

Source: Scott Brinker says: Even I was surprised that the number of vendors nearly doubled from last year’s edition, which charted an already-staggering 947 companies… My intention with this graphic is to visually demonstrate four points: Marketing has unquestionably … Continue reading

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Predictions for CMOs and Digital Marketing in 2015

In 2015, digital marketing budgets will increase by 8%, according to a recent Gartner’s CMO Spend Report, a survey of 315 marketing decision makers representing organizations with more than $500 million in annual revenue. Customer experience is the top innovation … Continue reading

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947 Companies in the New Marketing Technology Landscape

  Scott Brinker: the above graphic is the latest incarnation of my marketing technology landscape supergraphic. It represents a whopping 947 different companies that provide software for marketers, organized into 43 categories across 6 major classes.    

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