Category Archives: Marketing

2015 Marketing Technology Landscape (Infographic)–1,876 Companies!

Source: chiefmartec.com Scott Brinker says: Even I was surprised that the number of vendors nearly doubled from last year’s edition, which charted an already-staggering 947 companies… My intention with this graphic is to visually demonstrate four points: Marketing has unquestionably … Continue reading

Posted in Marketing | 1 Comment

Predictions for CMOs and Digital Marketing in 2015

In 2015, digital marketing budgets will increase by 8%, according to a recent Gartner’s CMO Spend Report, a survey of 315 marketing decision makers representing organizations with more than $500 million in annual revenue. Customer experience is the top innovation … Continue reading

Posted in Chief Digital Officer, CMOs, Marketing, Predictions | 2 Comments

947 Companies in the New Marketing Technology Landscape

  Scott Brinker: the above graphic is the latest incarnation of my marketing technology landscape supergraphic. It represents a whopping 947 different companies that provide software for marketers, organized into 43 categories across 6 major classes.    

Posted in Automation, Big Data Analytics, Marketing | Leave a comment

CMOs’ Big Chance: Big Data (Infographic)

by grantstewart. Explore more infographics like this one on the web’s largest information design community – Visually.  

Posted in Big Data Analytics, Infographics, Marketing | Leave a comment

In Praise of Small Data

Allen Bonde, Principal Analyst at Digital Clarity Group on Rich Media, Personalization, and the Power of Small Data Rich Media and Small Data Keynote from IMS San Fran 2013 from Allen Bonde   “The real opportunity is not big data, … Continue reading

Posted in Big Data Analytics, Big Data Bubble, Marketing, Small Data | Leave a comment

The Digital Marketing Landscape: 2 Views

Source: Gartner   Source: chiefmartec.com

Posted in Marketing | 3 Comments