Category Archives: Political Campaigns

How the Obama Campaign Learned from Republicans How to Learn Our Secrets

Last February, Forbes’ Kashmir Hill got our attention (over 1.9 million views by now) by pulling a golden big data nugget—“How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did”—from a long New York Times article by … Continue reading

Posted in Big Data Analytics, Data Science, Data Scientists, Microtargeting, Political Campaigns | 1 Comment