Category Archives: Tipping Points

Mobile Tipping Points

In June 2017, the number of active phone connections (7.7 billion) exceeded the world’s population for the first time ever. The judging panel thought this statistic was worthy of ‘Highly Commended’ status as this landmark was finally reached in 2017 … Continue reading

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Tipping Point: Internet and TV Consumption

You will find more statistics at Statista Zenith Media: Traditional, broadcast TV is still the largest single medium by consumption time, averaging 170 minutes of viewing per day this year, compared to 140 minutes for the internet, and we expect … Continue reading

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Tipping Point: Music streaming becomes primary form of recorded music sales

Financial Times: Digital music streaming will become the largest source of global recorded music sales for the first time this year. Revenues from services including Spotify and Apple Music are poised to surpass sales of CDs and vinyl records, according to a new … Continue reading

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Tipping Point: More people using streaming video services than cable TV

eMarketer:  According to a May 2017 study from Fluent LLC,  67% of US internet users watch or have access to a streaming service, while just 61% have cable in their homes.

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Mobile Tipping Point: 50.5% of American Homes have Only Wireless Phones

CDC: The second 6 months of 2016 was the first time that a majority of American homes had only wireless telephones. Preliminary results from the July–December 2016 National Health Interview Survey (NHIS) indicate that 50.8% of American homes did not … Continue reading

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Digital Tipping Points: Bits Replacing Atoms


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Internet Tipping Point: Laptops and desktops overtake TVs as preferred devices for watching TV shows

Accenture: Signaling an accelerating shift in the digital video market consumer behavior, the percentage of consumers who prefer watching TV shows on television sets plummeted by 55 percent over the past year, from 52 percent to 23 percent, according to … Continue reading

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iPhone Digital Tipping Point: Screen time took over active leisure in 2007

Brookings: Screen time increasingly dominates our leisure hours, too, according to the annual American Time Use Survey, which is based on a nationally representative sample of individuals aged 15 and older. “Screen time” and “active leisure” are necessarily hard to … Continue reading

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Digital Tipping Point: Cable companies have more Internet subscribers than TV subscribers

Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc.:”With the addition of more than 30 million broadband subscribers over the past decade, cable providers have clearly expanded well beyond their roots in cable TV service. As of the end … Continue reading

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