A key finding in this year’s study is that digitally maturing organizations have organizational cultures that share common features…The main characteristics of digital cultures include: an expanded appetite for risk, rapid experimentation, heavy investment in talent, and recruiting and developing leaders who excel at “soft” skills.
Sounds to me very much like the prescriptions for business success emanating from business schools for at least half a century, way before “digital” has become a set of new technologies, processes, and attitudes companies must invest in and take advantage of to stay competitive.
The importance of becoming digital today is a good enough reason to read the report carefully and take note of how business executives in 131 countries and 27 industries answered the questions posed to them. The Sloan Management Review and Deloitte should be commended for conducting a large annual survey probing the state-of-the-art of digital transformation.
But for a more convincing assessment of what constitutes “digital maturity” we will have to wait until Sloan and Deloitte (or someone else) conduct research that compares objectively companies that have invested heavily in “digital” with companies that have invested only lightly in this new new thing. A difficult research challenge, no doubt, as very few companies willingly admit to falling behind the times.
The findings will be even more meaningful if the research will compare objectively successful companies (e.g., profitable) not investing in digital with not-so-successful companies (e.g., losing money, market share) that have totally embraced digital. Aren’t there out there today companies that are hierarchical, risk-averse, and do not invest in talent and digital but still that make a ton of money ? Can we be absolutely confident that these will not be the characteristics of (at least some) successful companies in the future?
A key finding in this year’s study is that digitally maturing organizations have organizational cultures that share common features…The main characteristics of digital cultures include: an expanded appetite for risk, rapid experimentation, heavy investment in talent, and recruiting and developing leaders who excel at “soft” skills.
Sounds to me very much like the prescriptions for business success emanating from business schools for at least half a century, way before “digital” has become a set of new technologies, processes, and attitudes companies must invest in and take advantage of to stay competitive.
The importance of becoming digital today is a good enough reason to read the report carefully and take note of how business executives in 131 countries and 27 industries answered the questions posed to them. The Sloan Management Review and Deloitte should be commended for conducting a large annual survey probing the state-of-the-art of digital transformation.
But for a more convincing assessment of what constitutes “digital maturity” we will have to wait until Sloan and Deloitte (or someone else) conduct research that compares objectively companies that have invested heavily in “digital” with companies that have invested only lightly in this new new thing. A difficult research challenge, no doubt, as very few companies willingly admit to falling behind the times.
The findings will be even more meaningful if the research will compare objectively successful companies (e.g., profitable) not investing in digital with not-so-successful companies (e.g., losing money, market share) that have totally embraced digital. Aren’t there out there today companies that are hierarchical, risk-averse, and do not invest in talent and digital but still that make a ton of money ? Can we be absolutely confident that these will not be the characteristics of (at least some) successful companies in the future?
A key finding in this year’s study is that digitally maturing organizations have organizational cultures that share common features…The main characteristics of digital cultures include: an expanded appetite for risk, rapid experimentation, heavy investment in talent, and recruiting and developing leaders who excel at “soft” skills.
Sounds to me very much like the prescriptions for business success emanating from business schools for at least half a century, way before “digital” has become a set of new technologies, processes, and attitudes companies must invest in and take advantage of to stay competitive.
The importance of becoming digital today is a good enough reason to read the report carefully and take note of how business executives in 131 countries and 27 industries answered the questions posed to them. The Sloan Management Review and Deloitte should be commended for conducting a large annual survey probing the state-of-the-art of digital transformation.
But for a more convincing assessment of what constitutes “digital maturity” we will have to wait until Sloan and Deloitte (or someone else) conduct research that compares objectively companies that have invested heavily in “digital” with companies that have invested only lightly in this new new thing. A difficult research challenge, no doubt, as very few companies willingly admit to falling behind the times.
The findings will be even more meaningful if the research will compare objectively successful companies (e.g., profitable) not investing in digital with not-so-successful companies (e.g., losing money, market share) that have totally embraced digital. Aren’t there out there today companies that are hierarchical, risk-averse, and do not invest in talent and digital but still that make a ton of money ? Can we be absolutely confident that these will not be the characteristics of (at least some) successful companies in the future?
A key finding in this year’s study is that digitally maturing organizations have organizational cultures that share common features…The main characteristics of digital cultures include: an expanded appetite for risk, rapid experimentation, heavy investment in talent, and recruiting and developing leaders who excel at “soft” skills.
Sounds to me very much like the prescriptions for business success emanating from business schools for at least half a century, way before “digital” has become a set of new technologies, processes, and attitudes companies must invest in and take advantage of to stay competitive.
The importance of becoming digital today is a good enough reason to read the report carefully and take note of how business executives in 131 countries and 27 industries answered the questions posed to them. The Sloan Management Review and Deloitte should be commended for conducting a large annual survey probing the state-of-the-art of digital transformation.
But for a more convincing assessment of what constitutes “digital maturity” we will have to wait until Sloan and Deloitte (or someone else) conduct research that compares objectively companies that have invested heavily in “digital” with companies that have invested only lightly in this new new thing. A difficult research challenge, no doubt, as very few companies willingly admit to falling behind the times.
The findings will be even more meaningful if the research will compare objectively successful companies (e.g., profitable) not investing in digital with not-so-successful companies (e.g., losing money, market share) that have totally embraced digital. Aren’t there out there today companies that are hierarchical, risk-averse, and do not invest in talent and digital but still that make a ton of money ? Can we be absolutely confident that these will not be the characteristics of (at least some) successful companies in the future?
A key finding in this year’s study is that digitally maturing organizations have organizational cultures that share common features…The main characteristics of digital cultures include: an expanded appetite for risk, rapid experimentation, heavy investment in talent, and recruiting and developing leaders who excel at “soft” skills.
Sounds to me very much like the prescriptions for business success emanating from business schools for at least half a century, way before “digital” has become a set of new technologies, processes, and attitudes companies must invest in and take advantage of to stay competitive.
The importance of becoming digital today is a good enough reason to read the report carefully and take note of how business executives in 131 countries and 27 industries answered the questions posed to them. The Sloan Management Review and Deloitte should be commended for conducting a large annual survey probing the state-of-the-art of digital transformation.
But for a more convincing assessment of what constitutes “digital maturity” we will have to wait until Sloan and Deloitte (or someone else) conduct research that compares objectively companies that have invested heavily in “digital” with companies that have invested only lightly in this new new thing. A difficult research challenge, no doubt, as very few companies willingly admit to falling behind the times.
The findings will be even more meaningful if the research will compare objectively successful companies (e.g., profitable) not investing in digital with not-so-successful companies (e.g., losing money, market share) that have totally embraced digital. Aren’t there out there today companies that are hierarchical, risk-averse, and do not invest in talent and digital but still that make a ton of money ? Can we be absolutely confident that these will not be the characteristics of (at least some) successful companies in the future?
A key finding in this year’s study is that digitally maturing organizations have organizational cultures that share common features…The main characteristics of digital cultures include: an expanded appetite for risk, rapid experimentation, heavy investment in talent, and recruiting and developing leaders who excel at “soft” skills.
Sounds to me very much like the prescriptions for business success emanating from business schools for at least half a century, way before “digital” has become a set of new technologies, processes, and attitudes companies must invest in and take advantage of to stay competitive.
The importance of becoming digital today is a good enough reason to read the report carefully and take note of how business executives in 131 countries and 27 industries answered the questions posed to them. The Sloan Management Review and Deloitte should be commended for conducting a large annual survey probing the state-of-the-art of digital transformation.
But for a more convincing assessment of what constitutes “digital maturity” we will have to wait until Sloan and Deloitte (or someone else) conduct research that compares objectively companies that have invested heavily in “digital” with companies that have invested only lightly in this new new thing. A difficult research challenge, no doubt, as very few companies willingly admit to falling behind the times.
The findings will be even more meaningful if the research will compare objectively successful companies (e.g., profitable) not investing in digital with not-so-successful companies (e.g., losing money, market share) that have totally embraced digital. Aren’t there out there today companies that are hierarchical, risk-averse, and do not invest in talent and digital but still that make a ton of money ? Can we be absolutely confident that these will not be the characteristics of (at least some) successful companies in the future?
A key finding in this year’s study is that digitally maturing organizations have organizational cultures that share common features…The main characteristics of digital cultures include: an expanded appetite for risk, rapid experimentation, heavy investment in talent, and recruiting and developing leaders who excel at “soft” skills.
Sounds to me very much like the prescriptions for business success emanating from business schools for at least half a century, way before “digital” has become a set of new technologies, processes, and attitudes companies must invest in and take advantage of to stay competitive.
The importance of becoming digital today is a good enough reason to read the report carefully and take note of how business executives in 131 countries and 27 industries answered the questions posed to them. The Sloan Management Review and Deloitte should be commended for conducting a large annual survey probing the state-of-the-art of digital transformation.
But for a more convincing assessment of what constitutes “digital maturity” we will have to wait until Sloan and Deloitte (or someone else) conduct research that compares objectively companies that have invested heavily in “digital” with companies that have invested only lightly in this new new thing. A difficult research challenge, no doubt, as very few companies willingly admit to falling behind the times.
The findings will be even more meaningful if the research will compare objectively successful companies (e.g., profitable) not investing in digital with not-so-successful companies (e.g., losing money, market share) that have totally embraced digital. Aren’t there out there today companies that are hierarchical, risk-averse, and do not invest in talent and digital but still that make a ton of money ? Can we be absolutely confident that these will not be the characteristics of (at least some) successful companies in the future?
A key finding in this year’s study is that digitally maturing organizations have organizational cultures that share common features…The main characteristics of digital cultures include: an expanded appetite for risk, rapid experimentation, heavy investment in talent, and recruiting and developing leaders who excel at “soft” skills.
Sounds to me very much like the prescriptions for business success emanating from business schools for at least half a century, way before “digital” has become a set of new technologies, processes, and attitudes companies must invest in and take advantage of to stay competitive.
The importance of becoming digital today is a good enough reason to read the report carefully and take note of how business executives in 131 countries and 27 industries answered the questions posed to them. The Sloan Management Review and Deloitte should be commended for conducting a large annual survey probing the state-of-the-art of digital transformation.
But for a more convincing assessment of what constitutes “digital maturity” we will have to wait until Sloan and Deloitte (or someone else) conduct research that compares objectively companies that have invested heavily in “digital” with companies that have invested only lightly in this new new thing. A difficult research challenge, no doubt, as very few companies willingly admit to falling behind the times.
The findings will be even more meaningful if the research will compare objectively successful companies (e.g., profitable) not investing in digital with not-so-successful companies (e.g., losing money, market share) that have totally embraced digital. Aren’t there out there today companies that are hierarchical, risk-averse, and do not invest in talent and digital but still that make a ton of money ? Can we be absolutely confident that these will not be the characteristics of (at least some) successful companies in the future?
A key finding in this year’s study is that digitally maturing organizations have organizational cultures that share common features…The main characteristics of digital cultures include: an expanded appetite for risk, rapid experimentation, heavy investment in talent, and recruiting and developing leaders who excel at “soft” skills.
Sounds to me very much like the prescriptions for business success emanating from business schools for at least half a century, way before “digital” has become a set of new technologies, processes, and attitudes companies must invest in and take advantage of to stay competitive.
The importance of becoming digital today is a good enough reason to read the report carefully and take note of how business executives in 131 countries and 27 industries answered the questions posed to them. The Sloan Management Review and Deloitte should be commended for conducting a large annual survey probing the state-of-the-art of digital transformation.
But for a more convincing assessment of what constitutes “digital maturity” we will have to wait until Sloan and Deloitte (or someone else) conduct research that compares objectively companies that have invested heavily in “digital” with companies that have invested only lightly in this new new thing. A difficult research challenge, no doubt, as very few companies willingly admit to falling behind the times.
The findings will be even more meaningful if the research will compare objectively successful companies (e.g., profitable) not investing in digital with not-so-successful companies (e.g., losing money, market share) that have totally embraced digital. Aren’t there out there today companies that are hierarchical, risk-averse, and do not invest in talent and digital but still that make a ton of money ? Can we be absolutely confident that these will not be the characteristics of (at least some) successful companies in the future?A key finding in this year’s study is that digitally maturing organizations have organizational cultures that share common features…The main characteristics of digital cultures include: an expanded appetite for risk, rapid experimentation, heavy investment in talent, and recruiting and developing leaders who excel at “soft” skills.A key finding in this year’s study is that digitally maturing organizations have organizational cultures that share common features…The main characteristics of digital cultures include: an expanded appetite for risk, rapid experimentation, heavy investment in talent, and recruiting and developing leaders who excel at “soft” skills.A key finding in this year’s study is that digitally maturing organizations have organizational cultures that share common features…The main characteristics of digital cultures include: an expanded appetite for risk, rapid experimentation, heavy investment in talent, and recruiting and developing leaders who excel at “soft” skills.A key finding in this year’s study is that digitally maturing organizations have organizational cultures that share common features…The main characteristics of digital cultures include: an expanded appetite for risk, rapid experimentation, heavy investment in talent, and recruiting and developing leaders who excel at “soft” skills.
Sounds to me very much like the prescriptions for business success emanating from business schools for at least half a century, way before “digital” has become a set of new technologies, processes, and attitudes companies must invest in and take advantage of to stay competitive.
The importance of becoming digital today is a good enough reason to read the report carefully and take note of how business executives in 131 countries and 27 industries answered the questions posed to them. The Sloan Management Review and Deloitte should be commended for conducting a large annual survey probing the state-of-the-art of digital transformation.
But for a more convincing assessment of what constitutes “digital maturity” we will have to wait until Sloan and Deloitte (or someone else) conduct research that compares objectively companies that have invested heavily in “digital” with companies that have invested only lightly in this new new thing. A difficult research challenge, no doubt, as very few companies willingly admit to falling behind the times.
The findings will be even more meaningful if the research will compare objectively successful companies (e.g., profitable) not investing in digital with not-so-successful companies (e.g., losing money, market share) that have totally embraced digital. Aren’t there out there today companies that are hierarchical, risk-averse, and do not invest in talent and digital but still that make a ton of money ? Can we be absolutely confident that these will not be the characteristics of (at least some) successful companies in the future?
Sounds to me very much like the prescriptions for business success emanating from business schools for at least half a century, way before “digital” has become a set of new technologies, processes, and attitudes companies must invest in and take advantage of to stay competitive.
The importance of becoming digital today is a good enough reason to read the report carefully and take note of how business executives in 131 countries and 27 industries answered the questions posed to them. The Sloan Management Review and Deloitte should be commended for conducting a large annual survey probing the state-of-the-art of digital transformation.
But for a more convincing assessment of what constitutes “digital maturity” we will have to wait until Sloan and Deloitte (or someone else) conduct research that compares objectively companies that have invested heavily in “digital” with companies that have invested only lightly in this new new thing. A difficult research challenge, no doubt, as very few companies willingly admit to falling behind the times.
The findings will be even more meaningful if the research will compare objectively successful companies (e.g., profitable) not investing in digital with not-so-successful companies (e.g., losing money, market share) that have totally embraced digital. Aren’t there out there today companies that are hierarchical, risk-averse, and do not invest in talent and digital but still that make a ton of money ? Can we be absolutely confident that these will not be the characteristics of (at least some) successful companies in the future?
Sounds to me very much like the prescriptions for business success emanating from business schools for at least half a century, way before “digital” has become a set of new technologies, processes, and attitudes companies must invest in and take advantage of to stay competitive.
The importance of becoming digital today is a good enough reason to read the report carefully and take note of how business executives in 131 countries and 27 industries answered the questions posed to them. The Sloan Management Review and Deloitte should be commended for conducting a large annual survey probing the state-of-the-art of digital transformation.
But for a more convincing assessment of what constitutes “digital maturity” we will have to wait until Sloan and Deloitte (or someone else) conduct research that compares objectively companies that have invested heavily in “digital” with companies that have invested only lightly in this new new thing. A difficult research challenge, no doubt, as very few companies willingly admit to falling behind the times.
The findings will be even more meaningful if the research will compare objectively successful companies (e.g., profitable) not investing in digital with not-so-successful companies (e.g., losing money, market share) that have totally embraced digital. Aren’t there out there today companies that are hierarchical, risk-averse, and do not invest in talent and digital but still that make a ton of money ? Can we be absolutely confident that these will not be the characteristics of (at least some) successful companies in the future?
Sounds to me very much like the prescriptions for business success emanating from business schools for at least half a century, way before “digital” has become a set of new technologies, processes, and attitudes companies must invest in and take advantage of to stay competitive.
The importance of becoming digital today is a good enough reason to read the report carefully and take note of how business executives in 131 countries and 27 industries answered the questions posed to them. The Sloan Management Review and Deloitte should be commended for conducting a large annual survey probing the state-of-the-art of digital transformation.
But for a more convincing assessment of what constitutes “digital maturity” we will have to wait until Sloan and Deloitte (or someone else) conduct research that compares objectively companies that have invested heavily in “digital” with companies that have invested only lightly in this new new thing. A difficult research challenge, no doubt, as very few companies willingly admit to falling behind the times.
The findings will be even more meaningful if the research will compare objectively successful companies (e.g., profitable) not investing in digital with not-so-successful companies (e.g., losing money, market share) that have totally embraced digital. Aren’t there out there today companies that are hierarchical, risk-averse, and do not invest in talent and digital but still that make a ton of money ? Can we be absolutely confident that these will not be the characteristics of (at least some) successful companies in the future?
Sounds to me very much like the prescriptions for business success emanating from business schools for at least half a century, way before “digital” has become a set of new technologies, processes, and attitudes companies must invest in and take advantage of to stay competitive.
The importance of becoming digital today is a good enough reason to read the report carefully and take note of how business executives in 131 countries and 27 industries answered the questions posed to them. The Sloan Management Review and Deloitte should be commended for conducting a large annual survey probing the state-of-the-art of digital transformation.
But for a more convincing assessment of what constitutes “digital maturity” we will have to wait until Sloan and Deloitte (or someone else) conduct research that compares objectively companies that have invested heavily in “digital” with companies that have invested only lightly in this new new thing. A difficult research challenge, no doubt, as very few companies willingly admit to falling behind the times.
The findings will be even more meaningful if the research will compare objectively successful companies (e.g., profitable) not investing in digital with not-so-successful companies (e.g., losing money, market share) that have totally embraced digital. Aren’t there out there today companies that are hierarchical, risk-averse, and do not invest in talent and digital but still that make a ton of money ? Can we be absolutely confident that these will not be the characteristics of (at least some) successful companies in the future?
Sounds to me very much like the prescriptions for business success emanating from business schools for at least half a century, way before “digital” has become a set of new technologies, processes, and attitudes companies must invest in and take advantage of to stay competitive.
The importance of becoming digital today is a good enough reason to read the report carefully and take note of how business executives in 131 countries and 27 industries answered the questions posed to them. The Sloan Management Review and Deloitte should be commended for conducting a large annual survey probing the state-of-the-art of digital transformation.
But for a more convincing assessment of what constitutes “digital maturity” we will have to wait until Sloan and Deloitte (or someone else) conduct research that compares objectively companies that have invested heavily in “digital” with companies that have invested only lightly in this new new thing. A difficult research challenge, no doubt, as very few companies willingly admit to falling behind the times.
The findings will be even more meaningful if the research will compare objectively successful companies (e.g., profitable) not investing in digital with not-so-successful companies (e.g., losing money, market share) that have totally embraced digital. Aren’t there out there today companies that are hierarchical, risk-averse, and do not invest in talent and digital but still that make a ton of money ? Can we be absolutely confident that these will not be the characteristics of (at least some) successful companies in the future?
Sounds to me very much like the prescriptions for business success emanating from business schools for at least half a century, way before “digital” has become a set of new technologies, processes, and attitudes companies must invest in and take advantage of to stay competitive.
The importance of becoming digital today is a good enough reason to read the report carefully and take note of how business executives in 131 countries and 27 industries answered the questions posed to them. The Sloan Management Review and Deloitte should be commended for conducting a large annual survey probing the state-of-the-art of digital transformation.
But for a more convincing assessment of what constitutes “digital maturity” we will have to wait until Sloan and Deloitte (or someone else) conduct research that compares objectively companies that have invested heavily in “digital” with companies that have invested only lightly in this new new thing. A difficult research challenge, no doubt, as very few companies willingly admit to falling behind the times.
The findings will be even more meaningful if the research will compare objectively successful companies (e.g., profitable) not investing in digital with not-so-successful companies (e.g., losing money, market share) that have totally embraced digital. Aren’t there out there today companies that are hierarchical, risk-averse, and do not invest in talent and digital but still that make a ton of money ? Can we be absolutely confident that these will not be the characteristics of (at least some) successful companies in the future?
A key finding in this year’s study is that digitally maturing organizations have organizational cultures that share common features…The main characteristics of digital cultures include: an expanded appetite for risk, rapid experimentation, heavy investment in talent, and recruiting and developing leaders who excel at “soft” skills.
Sounds to me very much like the prescriptions for business success emanating from business schools for at least half a century, way before “digital” has become a set of new technologies, processes, and attitudes companies must invest in and take advantage of to stay competitive.
The importance of becoming digital today is a good enough reason to read the report carefully and take note of how business executives in 131 countries and 27 industries answered the questions posed to them. The Sloan Management Review and Deloitte should be commended for conducting a large annual survey probing the state-of-the-art of digital transformation.
But for a more convincing assessment of what constitutes “digital maturity” we will have to wait until Sloan and Deloitte (or someone else) conduct research that compares objectively companies that have invested heavily in “digital” with companies that have invested only lightly in this new new thing. A difficult research challenge, no doubt, as very few companies willingly admit to falling behind the times.
The findings will be even more meaningful if the research will compare objectively successful companies (e.g., profitable) not investing in digital with not-so-successful companies (e.g., losing money, market share) that have totally embraced digital. Aren’t there out there today companies that make a ton of money that are hierarchical, risk-averse, and do not invest in talent and digital? Can we be absolutely confident that these will not be characteristics of successful companies in the future?
A key finding in this year’s study is that digitally maturing organizations have organizational cultures that share common features…The main characteristics of digital cultures include: an expanded appetite for risk, rapid experimentation, heavy investment in talent, and recruiting and developing leaders who excel at “soft” skills.
Sounds to me very much like the prescriptions for business success emanating from business schools for at least half a century, way before “digital” has become a set of new technologies, processes, and attitudes companies must invest in and take advantage of to stay competitive.
The importance of becoming digital today is a good enough reason to read the report carefully and take note of how business executives in 131 countries and 27 industries answered the questions posed to them. The Sloan Management Review and Deloitte should be commended for conducting a large annual survey probing the state-of-the-art of digital transformation.
But for a more convincing assessment of what constitutes “digital maturity” we will have to wait until Sloan and Deloitte (or someone else) conduct research that compares objectively companies that have invested heavily in “digital” with companies that have invested only lightly in this new new thing. A difficult research challenge, no doubt, as very few companies willingly admit to falling behind the times.
The findings will be even more meaningful if the research will compare objectively successful companies (e.g., profitable) not investing in digital with not-so-successful companies (e.g., losing money, market share) that have totally embraced digital. Aren’t there out there today companies that make a ton of money that are hierarchical, risk-averse, and do not invest in talent and digital? Can we be absolutely confident that these will not be characteristics of successful companies in the future?
A key finding in this year’s study is that digitally maturing organizations have organizational cultures that share common features…The main characteristics of digital cultures include: an expanded appetite for risk, rapid experimentation, heavy investment in talent, and recruiting and developing leaders who excel at “soft” skills.
Sounds to me very much like the prescriptions for business success emanating from business schools for at least half a century, way before “digital” has become a set of new technologies, processes, and attitudes companies must invest in and take advantage of to stay competitive.
The importance of becoming digital today is a good enough reason to read the report carefully and take note of how business executives in 131 countries and 27 industries answered the questions posed to them. The Sloan Management Review and Deloitte should be commended for conducting a large annual survey probing the state-of-the-art of digital transformation.
But for a more convincing assessment of what constitutes “digital maturity” we will have to wait until Sloan and Deloitte (or someone else) conduct research that compares objectively companies that have invested heavily in “digital” with companies that have invested only lightly in this new new thing. A difficult research challenge, no doubt, as very few companies willingly admit to falling behind the times.
The findings will be even more meaningful if the research will compare objectively successful companies (e.g., profitable) not investing in digital with not-so-successful companies (e.g., losing money, market share) that have totally embraced digital. Aren’t there out there today companies that make a ton of money that are hierarchical, risk-averse, and do not invest in talent and digital? Can we be absolutely confident that these will not be characteristics of successful companies in the future?
A key finding in this year’s study is that digitally maturing organizations have organizational cultures that share common features…The main characteristics of digital cultures include: an expanded appetite for risk, rapid experimentation, heavy investment in talent, and recruiting and developing leaders who excel at “soft” skills.
Sounds to me very much like the prescriptions for business success emanating from business schools for at least half a century, way before “digital” has become a set of new technologies, processes, and attitudes companies must invest in and take advantage of to stay competitive.
The importance of becoming digital today is a good enough reason to read the report carefully and take note of how business executives in 131 countries and 27 industries answered the questions posed to them. The Sloan Management Review and Deloitte should be commended for conducting a large annual survey probing the state-of-the-art of digital transformation.
But for a more convincing assessment of what constitutes “digital maturity” we will have to wait until Sloan and Deloitte (or someone else) conduct research that compares objectively companies that have invested heavily in “digital” with companies that have invested only lightly in this new new thing. A difficult research challenge, no doubt, as very few companies willingly admit to falling behind the times.
The findings will be even more meaningful if the research will compare objectively successful companies (e.g., profitable) not investing in digital with not-so-successful companies (e.g., losing money, market share) that have totally embraced digital. Aren’t there out there today companies that make a ton of money that are hierarchical, risk-averse, and do not invest in talent and digital? Can we be absolutely confident that these will not be characteristics of successful companies in the future?
A key finding in this year’s study is that digitally maturing organizations have organizational cultures that share common features…The main characteristics of digital cultures include: an expanded appetite for risk, rapid experimentation, heavy investment in talent, and recruiting and developing leaders who excel at “soft” skills.
Sounds to me very much like the prescriptions for business success emanating from business schools for at least half a century, way before “digital” has become a set of new technologies, processes, and attitudes companies must invest in and take advantage of to stay competitive.
The importance of becoming digital today is a good enough reason to read the report carefully and take note of how business executives in 131 countries and 27 industries answered the questions posed to them. The Sloan Management Review and Deloitte should be commended for conducting a large annual survey probing the state-of-the-art of digital transformation.
But for a more convincing assessment of what constitutes “digital maturity” we will have to wait until Sloan and Deloitte (or someone else) conduct research that compares objectively companies that have invested heavily in “digital” with companies that have invested only lightly in this new new thing. A difficult research challenge, no doubt, as very few companies willingly admit to falling behind the times.
The findings will be even more meaningful if the research will compare objectively successful companies (e.g., profitable) not investing in digital with not-so-successful companies (e.g., losing money, market share) that have totally embraced digital. Aren’t there out there today companies that make a ton of money that are hierarchical, risk-averse, and do not invest in talent and digital? Can we be absolutely confident that these will not be characteristics of successful companies in the future?
A key finding in this year’s study is that digitally maturing organizations have organizational cultures that share common features…The main characteristics of digital cultures include: an expanded appetite for risk, rapid experimentation, heavy investment in talent, and recruiting and developing leaders who excel at “soft” skills.
Sounds to me very much like the prescriptions for business success emanating from business schools for at least half a century, way before “digital” has become a set of new technologies, processes, and attitudes companies must invest in and take advantage of to stay competitive.
The importance of becoming digital today is a good enough reason to read the report carefully and take note of how business executives in 131 countries and 27 industries answered the questions posed to them. The Sloan Management Review and Deloitte should be commended for conducting a large annual survey probing the state-of-the-art of digital transformation.
But for a more convincing assessment of what constitutes “digital maturity” we will have to wait until Sloan and Deloitte (or someone else) conduct research that compares objectively companies that have invested heavily in “digital” with companies that have invested only lightly in this new new thing. A difficult research challenge, no doubt, as very few companies willingly admit to falling behind the times.
The findings will be even more meaningful if the research will compare objectively successful companies (e.g., profitable) not investing in digital with not-so-successful companies (e.g., losing money, market share) that have totally embraced digital. Aren’t there out there today companies that make a ton of money that are hierarchical, risk-averse, and do not invest in talent and digital? Can we be absolutely confident that these will not be characteristics of successful companies in the future?
A key finding in this year’s study is that digitally maturing organizations have organizational cultures that share common features…The main characteristics of digital cultures include: an expanded appetite for risk, rapid experimentation, heavy investment in talent, and recruiting and developing leaders who excel at “soft” skills.
Sounds to me very much like the prescriptions for business success emanating from business schools for at least half a century, way before “digital” has become a set of new technologies, processes, and attitudes companies must invest in and take advantage of to stay competitive.
The importance of becoming digital today is a good enough reason to read the report carefully and take note of how business executives in 131 countries and 27 industries answered the questions posed to them. The Sloan Management Review and Deloitte should be commended for conducting a large annual survey probing the state-of-the-art of digital transformation.
But for a more convincing assessment of what constitutes “digital maturity” we will have to wait until Sloan and Deloitte (or someone else) conduct research that compares objectively companies that have invested heavily in “digital” with companies that have invested only lightly in this new new thing. A difficult research challenge, no doubt, as very few companies willingly admit to falling behind the times.
The findings will be even more meaningful if the research will compare objectively successful companies (e.g., profitable) not investing in digital with not-so-successful companies (e.g., losing money, market share) that have totally embraced digital. Aren’t there out there today companies that make a ton of money that are hierarchical, risk-averse, and do not invest in talent and digital? Can we be absolutely confident that these will not be characteristics of successful companies in the future?
CONTRIBUTOR
I write about technology, entrepreneurs and innovation.
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Companies lagging in their digital transformation or not even trying to become digital, face the risk of losing substantial portions of their sales, IT leadership, and senior management. About 30% of senior vice presidents, vice presidents, and director-level executives who don’t have adequate access to resources and opportunities to develop and thrive in a digital environment are planning to leave their company in less than one year.
This is one of the key finding of a new research report, Aligning the Organization for its Digital Future. It is based on a worldwide survey of 3,700 business executives, managers, and analysts, conducted for the fifth year in a row by MIT Sloan Management Review, in collaboration with Deloitte.
There is remarkable across the board agreement about digital disruption which 87% of those surveyed believe will impact their industry. This is considerably up from last year’s survey, where only 26% said that digital technologies present a threat of any kind. Regardless of the much-increased anticipation of digital disruption, only 44% think their organizations are adequately preparing for it. Similarly, a recent Gartner survey of IT professionals found that 59% said that their IT organization is unprepared for the digital business of the next two years.
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“Digital” has a strong external orientation, according to the reported objectives of the digital strategy of the organizations surveyed. 64% “strongly agree” with improving customer experience and engagement as a key objective. Only 41% cite “fundamentally transform business processes and/or business model.”