Integrating data from social networks with other data sources is a big reason for companeis to invest in big data technologies and processes. But at the top, is there sufficient understanding of the value of social networks and the data they generate? Are CEOs involved with this new medium of communications and interaction with customers, prospects, employees, partners, and suppliers?
70.3% have no presence on social networks
29.7% have at least one profile on social networks
57.2% have a profile on a social network, contribute to a blog, or have their own entry on
With the exception of LinkedIn — F500 CEOs lagged far behind the general population in terms of social media participation. This may change in the future as a new generation will be moving into the C-suite (see here for data on social networking by young CEOs). The results of the new study are summarized in the infographic below: