In Praise of Small Data

Allen Bonde, Principal Analyst at Digital Clarity Group on Rich Media, Personalization, and the Power of Small Data

 

“The real opportunity is not big data, but small data. Not centralized “big iron”, but decentralized data wrangling. Not “one ring to rule them all” but “small pieces loosely joined”–Rufus Pollock 

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About GilPress

I launched the Big Data conversation; writing, research, marketing services; https://whatsthebigdata.com/ & http://infostory.com/
This entry was posted in Big Data Analytics, Big Data Bubble, Marketing, Small Data. Bookmark the permalink.

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