Sports teams aren’t going to lose their fans to television without a fight. And with the majority of sports franchises embracing wearable and mobile data in some form or another, it’s a natural transition for marketing departments to apply that data to the fan experience. With easy access to Wi-Fi, snacks, replays, and shorter restroom lines, sports fans can combine the atmosphere of game day with the comfort of being in their own homes.
What's The Big Data? 