Compatibility Research Inc., granddaddy of online dating (Video)

Video: http://espn.go.com/video/clip?id=espn:13415984

 Look Magazine, February 1966

Look Magazine, February 1966

Five thirty Eight:

In our modern age of Tinder, OkCupid and Match.com, we’re used to the idea that algorithms can help us find love. But while the algorithms may have improved as the market for online dating has expanded, the inputs — the questions these computer matchmakers ask dating hopefuls — haven’t changed much since the 1960s, when Compatibility Research Inc. launched the first computerized dating service.

OnlineDatingCompatabilityresearch

Onlinedating operation match 1965

onlinedating_operationMatch_quex

See also the Harvard Crimson article from November 3, 1965, about Compatibility Research’s Operation Match, which includes this ditty:

Well, I filled out my form and I sent it along,

Never hoping I’d get anything like this.

But now when I see her,

Whenever I see her,

I want to give her one great big I.B.M. kiss.

She’s my I.B.M. baby, the ideal lady,

She’s my I.B.M. baby.

From the first time I met her I couldn’t forget her,

She’s my I.B.M. baby.

Well we’ve dated sometime,

Things are going just fine, and I’d like to settle down with her.

Just like birds of a feather

We put 2 and 2 together, and we came one with an I.B.M. affair.

She’s my I.B.M. baby, I don’t mean maybe,

She’s my I.B.M. baby.

Today, one in 10 adults now spends, on average, an hour a day on a dating web site or app, according to Nielsen. Online dating in the U.S. was a $2.2 billion industry last year.

online-dating

Advertisements

About GilPress

I launched the Big Data conversation; writing, research, marketing services; https://whatsthebigdata.com/ & http://infostory.com/
This entry was posted in algorithms, Online dating and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s