Nearly 50% of CEOs believe all of their employees have access to the data they need, only 27% of employees agree

 

Bigdata_teradatasurvey

Source: Teradata and EIU

RTBlog:

Nearly half of CEOs believe that all of their employees have access to the data they need, but only 27% of employees agree.

That’s according to study results from Teradata, a data analytics and marketing firm. The company commissioned The Economist Intelligence Unit to survey 362 workers across the globe — including those in management, finance, sales and marketing, business development and more.

CEOs also overestimate how quickly “big data” moves through their company, with 43% of CEO respondents believing that relevant data is made available in real-time, compared to 29% of all respondents.

Overall, CEOs are wearing rose-colored glasses when examining the overall effectiveness big data has on their initiatives: 38% believe their employees are able to extract relevant insights from the data, while only 24% of all respondents do.

The report notes that of companies that outperform in profitability as a result of data-driven marketing, 63% of the initiatives are launched by corporate leadership, and 41% have a centralized data and analytics group. Of companies that say they underperform, 38% of initiatives are launched by the higher-ups and 28% say data and analytics are centralized.

Advertisements

About GilPress

I launched the Big Data conversation; writing, research, marketing services; https://whatsthebigdata.com/ & http://infostory.com/
This entry was posted in Big Data as a Service and tagged , . Bookmark the permalink.

One Response to Nearly 50% of CEOs believe all of their employees have access to the data they need, only 27% of employees agree

  1. James Cortada says:

    My research on what info Americans use confirms the employees are right. The CEOs are wrong because they need/use different info than their staffs, so an understandable disconnect. But they still have to think about what the lack of needed info by employees is costing their companies in lost productivity, revenue and net profits.

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s