Source: Teradata and EIU
Nearly half of CEOs believe that all of their employees have access to the data they need, but only 27% of employees agree.
That’s according to study results from Teradata, a data analytics and marketing firm. The company commissioned The Economist Intelligence Unit to survey 362 workers across the globe — including those in management, finance, sales and marketing, business development and more.
CEOs also overestimate how quickly “big data” moves through their company, with 43% of CEO respondents believing that relevant data is made available in real-time, compared to 29% of all respondents.
Overall, CEOs are wearing rose-colored glasses when examining the overall effectiveness big data has on their initiatives: 38% believe their employees are able to extract relevant insights from the data, while only 24% of all respondents do.
The report notes that of companies that outperform in profitability as a result of data-driven marketing, 63% of the initiatives are launched by corporate leadership, and 41% have a centralized data and analytics group. Of companies that say they underperform, 38% of initiatives are launched by the higher-ups and 28% say data and analytics are centralized.