The adoption of wearables has skyrocketed, rising from 21 percent of the U.S. population in 2014 to 49 percent in 2016, according to a report by consulting firm PwC.
And parents are significantly more likely to own not just one, but multiple wearable devices, the report said. About 36 percent of respondents own more than one wearable.
PwC’s report, “The Wearable Life: Connected Living in a Wearable World,” is an update to a report the company created in 2014. PwC created the report to better understand the wearable tech landscape and identify trends and opportunities.
The report was based on a survey of 1,000 U.S. consumers responding to an online survey. And it noted that “the 49 percent of respondents who say they own a wearable could be slightly inflated: our definition notwithstanding, many consumers think of their smartphones as wearables.” PwC conducted a similar survey in 2014.