Digital Tipping Point: Internet Advertising Surpassing TV Advertising in 2016

Source: PwC

Source: PwC

On October 27, 1994, HotWired, the first commercial Web magazine, gave birth to the first Web banner ad and the Internet advertising industry. PwC predicts that Internet advertising revenues worldwide will surpass TV advertising in 2016 and reach $260.4 billion in 2020.

More about the first six online ads here. One of them, an ad for AT&T, simply said: “Have you ever clicked your mouse right HERE? You will!”

first-banner-ad

 

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About GilPress

I launched the Big Data conversation; writing, research, marketing services; https://whatsthebigdata.com/ & http://infostory.com/
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One Response to Digital Tipping Point: Internet Advertising Surpassing TV Advertising in 2016

  1. Pingback: Digital Tipping Point: Internet Advertising Surpassing TV Advertising in 2016 | A bunch of data

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