Digital transformation has taken over the business world in recent years, upending incumbents while creating new opportunities for established companies and startups alike. But many organizations stumble in the pursuit of digital-driven revenues and operations. A new guide to the digitally perplexed, written by an experienced business technology executive, provides valuable instructions on how to successfully navigate the digital tsunami.
Driving Digital: The Leader’s Guide to Business Transformation through Technology by Isaac Sacolick is a timely, engaging, and practical roadmap to developing and implementing digital strategies. It shows how to make the culture of the organization more digital-friendly, generate growth through new digital channels, create digitally immersive and rewarding experiences for customers, develop new competitive advantages, and drive new operational efficiencies.