Top 10 AI Influencers On Instagram

Ever heard of the term Instagram AI Influencers? If not, then it’s about time you get familiar with these top computer-generated AI influencers as they are taking over influencer marketing by storm. 

Virtual influencers are no less than human influencers as they can perform all the tasks and promotional activities for brands while being available 24/7 without facing any cultural or language barriers. In this article, we are going to take a look at the top 10 AI Influencers on Instagram. We are also going to highlight their followers and collaborations or sponsorship with other brands. 

Top 10 AI Influencers on Instagram 

1. Lil Miquela

One of the most popular virtual influencers on Instagram is Lil Miquela (@lilmiquela) , she has a total of 2.6 million followers on Instagram as of April 2024. Miquela is a 20-year-old Brazilian-American AI Influencer residing in LA. The journey of this AI Influencer began in 2016 and it was created by Trevor McFedries and Sara DeCou. 

Miquela has done prominent work in the fashion industry, she has collaborated with various high-selling fashion brands such as Dior, Prada, and Calvin Klein. In addition, she also created headlines globally when she modeled alongside Bella Hadid for a Calvin Klien advertisement in 2019. Times Magazine also included Lil Miquela in the list of the top 25 most influential individuals on the internet

2. Lu do Magalu

Lu do Magalu (@magazineluiza) is the most-followed AI Influencer on Instagram with 6.9 million followers. This Virtual 3D Influencer is originally from Brazil and made its first appearance on August 13, 2009. This virtual influencer is extremely active on all social media platforms; it performs advertising, posts funny memes on Instagram, and generates content for YouTube, TikTok, Facebook, and Facebook. 

Lu first started its journey as an AI Influencer through YouTube where she promoted iBlogTV on behalf of Magazine Luiza. Ever since her first appearance in 2009, Lu has generated a massive fan following on social media platforms where she features numerous product reviews, unboxing videos, and software tips. Lu was even named as the “Biggest Virtual Influencer in the world.” 

3. Shudu Gram

Shudu Gram (@shudu.gram) is the first-world’s digital supermodel and fashion queen from South Africa. She currently has 240K followers on Instagram. This popular virtual influencer made its first appearance in April 2017 where she was photographed for the first time by Cameron-James Wilson.

Shudu has worked with various brands in fashion and has been featured in Vogue, Cosmopolitan, Smart Car, and more. Shudu spends the majority of her time posing in mystical shoot locations for eye-catching fashion pieces and ever since her debut in 2017, she has created a significant place for herself in the modeling industry. 

4. Imma

Imma (@imma.gram) is the first AI Influencer and model in Japan created by Aww Inc. and made its first appearance on July 12, 2018. This Japanese virtual influencer currently has 388K followers on Instagram. 

Imma is originally from Tokyo and is widely known for her pink bob hairstyle and ultra-fine fashion sense on Instagram she was also selected by Japan Economics Entertainment for “New 100 Talent To Watch”. She has worked for a variety of different fashion brands such as Dior, Porsche Japan, Amazon, Nike, Puma, Valentino, and more. 

5. Kyra

Kyra (@kyraonig) is India’s first virtual influencer created in January 2022 by FUTR Studios. She is a virtual model and traveler who resides in Mumbai, India, and currently has about 277K followers on Instagram. Kyra has done various brand endorsements with popular brands such as Amazon Prime Video, Real Me, John Jacabos, and Boat. 

6. Milla Sofia

Milla Sofia (@millasofiafin) is a 24-year-old virtual girl and fashion model residing in Helsinki, Finland. She currently has 155K followers on Instagram. Milla Sofia has created a lot of buzz on Instagram for her fashion looks. 

Milla has collaborated with a Finnish online store and is often seen showcasing its products on her social media posts. Apart from Instagram, Milla is also available on TikTok, Twitter (X) and YouTube. 

7. K/DA 

K/DA @kda_music is a virtual K-pop girl group that has created immense popularity on Instagram through their music. This virtual musical group has 508K followers on Instagram and it consists of four characters that are themed versions of League of Legends Evelynn, Ahri, Akali, and Kai’sa. 

This K-pop group was first unveiled in 2018 during the opening ceremony of League of Legends World Championship. They released their debut single called “Pop/Stars” on 3rd November 2018. They even released a music video for Pop/Stars that has surpassed 594 million views on YouTube. 

8. Qai Qai

Qai Qai @realqaiqai is a virtual doll of Alexis Olympia Ohanian, daughter of Serena Williams. It has about 336K followers on Instagram. This digital creator originated in Palm Beach Gardens, Florida, USA. 

Ever since its debut in 2018, Qai Qai has won the hearts of children globally with its charming figure. It even portrayed a physical doll including a digitized version with a complete personality which can be purchased by users through Amazon. 

9. Bermuda

Virtual influencer Bermuda (@bermudaisbae) is highly known for cyberpunk-inspired aesthetics on social media platforms. She currently has 229K followers on Instagram and is often seen collaborating with various fashion brands and technology industries. 

10. Thalasya 

Thalasya (@thalasya_) is the first-ever digital influencer from Indonesia who currently has about 459K followers on Instagram. This virtual influencer made her debut on 21 October 2018 and she has served as the ambassador of Chocolatos ID. 

Thalasya is often seen posting various travel images, fashion inspirations, and music on her Instagram account. Her Instagram feed gives us a sneak peek of the entire Indonesia itself from the beautiful beaches of Bali to the vibrant streets of Jakarta. 


The advanced AI technology has made it easy for anyone to create an AI Influencer and gain an immense fan following on social media platforms such as Instagram. AI influencers have made a significant impact in the influencer marketing sector with more and more brands collaborating with virtual influencers for promotions and sponsorships. Above we have highlighted the top 10 AI influencers on Instagram who have gained excellent following and popularity in the social media platform to showcase the true capability of AI in today’s world.