Big Data Quotes: Decision Making and Big Intuition

hammerbacher-great-minds-quote“Just because you can’t measure it easily doesn’t mean it’s not important”—Jeff Hammerbacher

“[Predictive policing] gives the officers more direction, instead of driving around like drone bees”–Sgt. Bryan Clenna, Seattle Police Department

“One of the applications of Big Data is giving people the facts, and getting them to understand that their own decision-making is not perfect. And that in itself causes them to change their behavior”—Laszlo Bock, senior vice president of people operations, Google

“I don’t think you’ll ever replace human judgment and human inspiration and creativity because, at the end of the day, you need to be asking questions like, O.K., the system says this. Is this really what we want to do? Is that the right thing?”—Laszlo Bock, senior vice president of people operations, Google

“The catchall phrase [big data] means three things. First, it is a bundle of technologies. Second, it is a potential revolution in measurement. And third, it is a point of view, or philosophy, about how decisions will be—and perhaps should be—made in the future”—Steve Lohr

“…how can we become data-savvy, but not data-obsessed? As innovators, marketers, and business leaders, we must constantly defend and push for spaces for Big Intuition. Let’s resist the rush to data and take the time to lean back so we can be fast when it matters. Let’s grant ourselves a data moratorium from time to time that we can use to reflect on what really is important to us and our organizations. Let’s ‘hack’ Big Data with small acts of friction. Let’s de-stigmatize ‘gut feel’—it is a better lodestar than we might think. And let’s use data to tell our stories, but let’s not allow data be our only story”—Tim Leberecht