Garner Hype Cycle for Digital Marketing and Advertising


In its two years on the Hype Cycle, AI for marketing has quickly risen to the Peak of Inflated Expectations. The hype around this technology will not fade quickly, as AI continues to be the buzzword used to describe a host of features to augment the functions performed by marketers — from automated content tagging to real-time personalization.

Over the next 20 years, the power AI holds with marketers will drive pervasive shifts across the marketing technology ecosystem, effectively transforming the marketing practice. A Gartner 2018 survey revealed that 11% of marketing technology executives reported AI as their top choice as the technology that would have the most impact on their marketing efforts in the next five years.