Generation Alpha: Statistics, Data and Trends (2024)

People who are born or will be born between 2010 to 2025 are referred to as Generation Alpha. This is the first generation to be born completely in the 21st Century. By 2025, Generation Alpha is predicted to be the largest demographic. The majority of the parents of Gen Alpha are Millennials or Older Gen Z. 

Generation Alpha has a familiarity with advanced technology and hence, they tend to understand the latest technology better than any other generation. Apart from this, Gen Alpha also has relatively different characteristics, consumer behavior, entertainment preferences, and more which vary from other generations. In this article, we are going to take a look at Generation Alpha: Statistics, Data, and Trends (2024) to determine the future possibilities or outcomes related to Gen Alpha. 

Top Generation Alpha Statistics

• Each week around 2.8 million generation Alpha are born. 
• The highest number of Generation Alphas are currently being born in India, China, and Indonesia. 
• 13% of the population in the United States will be Gen Alpha in 2024.
• Every 9 seconds a baby is born in the US, raising the population of Generation Alpha by 6.66 every minute. 
• 65% of the generation Alpha born will be working in job sectors that don’t exist today. 
• Generation Alpha is considered the “most diverse generation” in the history of the United States. 
• 60% of the Gen Alpha population believes that everyone should be treated equally. 
• Generation Alpha is expected to have a 16% higher life expectancy in comparison to Millennials. 
• 55% of Gen Alpha parents believe their children are likely to get better and more advanced education compared to their generation.  
• 66% of Generation Alpha are likely to purchase from businesses that bring a useful and positive impact in the world. 
• In the United States, about 84% of Generation Alpha students utilize technology in their schools. 
• Only 50% of Generation Alpha are likely to earn a university degree.

Characteristics of Generation Alpha 

Generation Alpha is considered to be the most diverse in comparison to the rest of the United States population. Based on a report by the US Census Bureau, the upcoming generations are more likely to have diverse origins. Around 7% of the Generation Alpha population today have two or more races. Below we have mentioned a table showcasing the Gen Alpha population based on ethnicity.    

Race Ethnicity	Percentage of Gen Alpha population
White alone	71%
Black alone	15%
Two or more races	7%
Asian alone	6%
Hispanic	26%
Other	1%

Distribution of the most important things in Generation Alpha 

According to a survey conducted by  Wunderman Thompson, it was revealed that Generation Alpha gives the highest priority to their family at 71%, followed by friends at 43%. Below we have mentioned a table showcasing the top 5 most important things in Generation Alpha’s life: 

Most Important Things	Percentage of Gen Alpha
Family	71%
Friends	43%
Happiness	31%
Health	19%
Education	17%
TV	6%
Social Media	5%
Fame	2%

The bottom of the list showcases Television, social media, and fame being considerably less important than happiness, health, and education to Gen Alpha. 

Generation Alpha Global Insights and Trends

The Digital world has a huge impact on Generation Alpha’s day-to-day life as the majority of people own a phone and are active on social media platforms. This has truly separated Gen Alpha from the real world and made them lean towards the virtual world. Like, 38% of students in the United States prefer to talk to their friends online after their school hours rather than physically meeting them. Below we have mentioned a table showcasing the Gen Alpha and their involvement with the virtual world. 

Country	See their friends after school	Talk to their friends online after school
USA	42%	38%
UK	44%	33%
Australia	44%	37%
Brazil	40%	37%
Canada	36%	41%
China	33%	33%
France	35%	20%
Germany	66%	19%
Italy	47%	27%

Education & Career Statistics for Generation Alpha

There is a huge change in the education system of Gen Alpha in comparison to Gen Z and Millennials. A vast amount of the population experienced remote learning due to the pandemic which introduced new technology in the education field. Below we have mentioned some of the top Education and career statistics for Generation Alpha: 

• Creating new and latest Educational standards: 

Generation Alpha is setting new education standards in society. About 50% of the Gen Alpha population is predicted to gain a university degree, which marks them as one of the most educated generations. 

Mark McCrindle has anticipated that about 90% of the population is likely to gain a high school diploma, which will overtake the rate set by Gen Z teenagers of 80% high school diploma. More than half of the Gen Alpha students are expected to complete their secondary education successfully. 

• Disclosing new career paths in the future: 

It is reported that about 65% of Generation Alpha is likely to occupy various jobs that don’t exist in today’s time. Technological advancement plays a major role in this sector as with evolving technology new jobs and workforce are likely to be introduced in the upcoming years such as blockchain technology, AI industries, and more.

• Technology involvement in Gen Alpha’s Education system: 

The Education systems today embrace new technology in the classrooms with a whole heart. About 84% of American students are now accessing new tech which was adopted by various schools and universities during the COVID-19 pandemic. 

A large number of Gen Alpha students have experienced remote education during the pandemic, especially the older Gen Alpha population. About 60% of the students have school-provided devices and about 14% utilize their own personal devices at home. 

• Gen Alpha Challenges towards reading proficiency: 

Today, a large number of students are facing difficulty when it comes to literacy. It was revealed that about 65% of fourth-graders find reading challenging. This has raised critical implications since fourth graders signify the process of learning other subjects through reading. This has become one of the most challenging issues faced by the educational system today. 

• Increase in STEM opportunities in the future: 

There is expected to be an increase in STEM careers by 11% in upcoming years. By 2031, the oldest members of Gen Alpha are expected to enter the workplace, and STEM roles are expected to grow at a rapid speed with higher median annual salary.

Generation Alpha Consumer Statistics

Generation Alpha is the first generation where everyone is born in the 21st century. Therefore, there is a huge difference in thoughts, behavior, and even actions as a consumer since there is an extensive amount of brand awareness, influencers, and much more which has made an impact in the purchasing scenarios for Gen Alpha. 

• Around 66% of Generation Alphas are more likely to purchase from businesses that make a positive impact on the world 

About 82% of Gen Alphas are interested in making their own money to make their purchases. Today, sustainable and conscientious businesses are gaining more and more support from Gen Alpha as buyers. About 18% of the individuals belonging to Gen Alpha claim they are more interested in buying products produced using sustainable elements. 

• Influencers are one of the main sources of shopping inspiration for Generation Alpha

Today, influencers play a major role in inspiring Gen Alphas regarding a product or service. About 28% of Generation Alphas are likely to get inspired by their friends to purchase a product. Meanwhile, about 55% of Gen Alphas are likely to buy a product based on their favorite Instagram or YouTube influencer. 

• Brand preferences of Generation Alpha prefer to align with Millennials rather than Gen Z

The Generation Alphas are considered “Mini Millennials” as the majority of parents of Gen Alpha are Millennials. Therefore, the shopping behaviors are likely to be transferred to the offspring. This has resulted in a large part of Gen Alpha preferring choices similar to Millennials in comparison to Gen Z. 

Entertainment Statistics of Generation Alpha 

Generation Alpha is exposed to digital content, social media, Smart TV, etc. Which plays a significant role in determining the entertainment preferences of children and young teens. So, let’s take a look at the entertainment statistics of Generation Alpha: 

• Gen Alpha is more likely to spend time in front of their screens 

This goes without saying that Gen Alpha tends to spend a good amount of time in front of their screens considering they spend 2 years of their life stuck in their home due to the COVID-19 pandemic. This has led to a large number of Gen Alpha becoming addicted to their screens. 

On a Average children between the ages of 8 to 12 spend about 4 hours and 44 minutes of duration in front of their screen. Meanwhile, teenagers between the ages of 13 to 18 spend about 7 hours and 22 minutes. 

• Watching movies in theater is considered one of the favorite activities of Gen Alpha teens in the U.S

Generation Alpha teens state that watching movies in theaters is one of their favorite pastime activities. About 39% of Gen Alpha teens in the United States prefer to watch movies more than other generations. 

• Gen Alpha prefers listening to podcasts, audio content, music, etc 

Recently, there has been a lot of buzz about podcasts and audio content in general across the world. There is a 10% rise in audio content consumption in comparison to 2022. Gen Alpha in general tends to prefer audio content such as comedy, gaming, stories, and productivity. 

• Generation Alpha teenagers residing in the United States are more likely to post everything on their Social media accounts

Generation Alpha teenagers are highly exposed to social media platforms such as Instagram, TikTok, Facebook, Snapchat, Twitter, etc. Browsing social media apps and posting every single detail of their life is considered one of the favorite pastimes of Gen Alpha teens. About 11% of teens have stated that posting on social media platforms helps them feel good.

• As of 2024, Generation Alpha has access to 4.2 streaming services 

About 59% of Gen Alpha has stated that one of their favorite weekend activities is watching movies and series on Television. Children between the ages of 8 to 11 consider watching movies and TV as their favorite pastime activities. Smart TVs are one of the most notable services that keep children and teens engaged today.

Wrapping Up

Today, Generation Alpha is the youngest generation on earth. It is also the first generation that is completely born in the 21st century. These young alphas are raised with familiarity with technology and a profound awareness of social and environmental issues. The impact of technology and social media on Gen Alpha is expected to bring major changes in the future related to their career paths, education, entertainment, consumer behavior, and more.