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Twelve Labs

Unlock the Power of Video Search with Twelve Labs


About the Twelve Labs Tool

Twelve Labs is an AI-driven video understanding platform, an AI-driven startup co-founded by Jae Lee, and has emerged as a frontrunner in the video content analysis domain. 

Their revolutionary technology delves deep into videos, recognizing nuances such as actions, objects, on-screen text, dialogues, and individuals. 

By translating this rich data into vector formats, the platform offers swift and expansive semantic search functionalities, revolutionizing the way videos are searched and understood. 

Twelve Labs has received extends beyond the financial realm, with accolades from platforms like CB Insights and YouTube. 

The company’s vision, aptly termed “multimodal minds,” is indicative of its mission to bridge the gap between video content and genuine human comprehension, promising a transformative impact across sectors.

Twelve Labs Features

Twelve Labs is a pioneer in AI-driven video search technology, offering many features tailored to enhance video understanding and search capabilities. Some of the standout features include:

  • AI-Driven Video Search: Enables applications to comprehend video content in a human-like manner.
  • Powerful Video Search API: Extracts pivotal features from videos, facilitating semantic search.
  • Semantic Search: Converts video data into vector representations for swift and efficient search.
  • Customizable and Scalable: Adaptable to specific needs with seamless API integration.
  • Strategic Partnerships: Collaborations with giants like Oracle for enhanced video comprehension.
  • Top-Ranking AI Models: Superior performance compared to other open-source and commercial models.
  • Versatile Applications: Applicable across a wide range of industries and use cases.

Twelve Labs Use Case – Real-World Applications

Twelve Labs is not just a tool but a solution for various real-world challenges. Its applications span across multiple sectors, including:

  • Contextual Advertising: Understand video context to enhance ad placements.
  • Content Moderation: Ensure videos adhere to guidelines and maintain brand safety.
  • Evidence Search: Efficiently sift through video evidence using natural language queries.
  • Media Analytics: Extract insights and trends from video content.
  • Digital Asset Management: Organize and manage video assets effectively.
  • Brand Safety: Monitor and ensure brand alignment in video content.
  • Lecture Search: Facilitate efficient search within educational video content.
  • Video Recommendation: Provide personalized video suggestions based on semantic understanding.
  • Video Editing: Enhance video editing processes with deep content understanding.

Twelve Labs Pricing

Twelve Labs offers a flexible pricing model designed to cater to various needs. They provide a Free plan for testing and building, which includes indexing options like visual, conversation, text-in-video, and logo at no cost. 

For those looking to scale up, the Developer plan is available, starting at $0.033/min for visual indexing. This plan offers increased limits, such as 60,000 minutes for total indexed videos and 3,000 search prompts per day. It’s worth noting that the pricing is calculated monthly and is subject to change.


Do I need a credit card for the Free plan?

No, you can start using the Free plan immediately upon account creation without a credit card.

How can I upgrade to the Developer plan?

You can upgrade anytime by registering a credit card and selecting the Developer plan in the Dashboard.

Is model fine-tuning possible?

Yes, models can be fine-tuned based on specific business requirements.

What happens if my usage exceeds 60,000 minutes?

While 60,000 minutes is a soft limit, it’s recommended to contact Twelve Labs for the best pricing and support if this limit is exceeded.

What does the infrastructure fee cover?

This charge encompasses the storage and upkeep of video embeddings, along with handling associated operations and ensuring optimal performance.

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