Quantifying the Impact of Marketing Analytics

Companies currently spend 6.7% of their marketing budgets on analytics and expect to spend 11.1% over the next three years, according to the most recent CMO Survey. Brands plan to increase their spending on the category by a whopping 73 percent over the next three years, according to a recent VentureBeat report. The same report highlighted that more than a billion dollars have been invested in data analytics companies this year while Chief Marketing Technologist Blog’s Scott Brinker has estimated that the number of marketing tech companies has doubled to almost 2,000 this year alone.