What is an AI influencer?

Did you know that you can use AI Influencers to promote various products or brands on different social media platforms?  

If you are a marketer, then you must have heard the term “AI Influencer,” which has been creating a lot of buzz in the market. AI Influencers are digital or virtual characters created using advanced AI technology. Today, a wide range of businesses and startups are employing these virtual influencers to promote their products or services and enhance their overall online visibility.

In this article, we are going to provide a detailed guide on AI influencers highlighting what they are used for, the most popular virtual influencers, and more. 

What is an AI influencer?

An AI Influencer is a digital character developed using advanced Artificial Intelligence (AI) technology and computer-generated imagery (CGI). AI Influencers are also referred to as “virtual influencers” and “digital avatars.” Virtual influencers are created by various tech companies and startups that specialize in AI and CGI. AI Influencers are designed to act and function like real humans interacting and communicating with the world in a first-person viewpoint. AI Influencers are available in all shapes, sizes, and appearances ranging from 3D characters to photorealistic images.

What are AI influencers used for?

AI Influencers are used for promoting and endorsing different brands, products, and services across social media platforms. This includes executing a range of activities such as sharing images, videos, and stories to promote brands on platforms like Instagram, Facebook, Twitter, TikTok, and more.

In addition, brands also utilize virtual influencers for real-time interactions with the audience through comments, likes, etc ensuring a perfect distribution with their marketing goals. One of the major advantages of utilizing AI influencers is the absence of language or cultural barriers, enabling brands and companies to reach a global appeal.

Who is the most popular virtual influencer?

Lu do Magalu (@magazineluiza) is the most popular virtual influencer in the world. She has 6.9 million followers on Instagram and 14 million followers on Facebook, making her one of the most followed virtual influencers worldwide.

Lu do Magalu currently has over 29 million across YouTube, Twitter, Instagram, TikTok, and Facebook. She made her first appearance almost a decade ago on behalf of Magazine Luiza, a popular retail company in Brazil. 

Miquela Sousa (@lilmiquela) is a Brazilian-American AI influencer formed by Brud, a startup based in Los Angeles. Miquela Sousa currently has 2.6 million followers on Instagram and 1.1 million followers on Facebook, making her one of the most popular AI influencers in the world. This virtual influencer has worked for various leading fashion labels such as Calvin Klein, Prada, and Dior as a model and also released a single in 2017 called “Not Mine.”

You can read out two guides on AI influencers: