Apple Statistics (2024) – Revenue, Market Cap, iPhone Sales

Apple is one of the most popular consumer electronics brands in the entire world. Apple has made its mark in numerous electronic departments such as smartphones, tablets, smartwatches, computers, and more. In Fact, Apple’s iPhone has played a significant role in reshaping the smartphone industry with its advanced technology, quality, and sleek design. 

As of May 2024, Apple has a market capitalization of $2.650 Trillion making it one of the most valuable companies worldwide. Also, it generated an annual revenue of 119.5 billion during the first quarter of 2024. In this article, we are going to mention statistics related to Apple and its products to understand its true impact on users.

Top Apple Statistics 2024

  • Apple has a market capitalization of $2.650 trillion U.S. Dollars as of May 2024. 
  • In 2023, Apple generated an annual revenue of 383.2 billion. 
  • Americas is the leading region responsible for 45% of Apple’s total revenue.
  • iPhone is the most popular Apple product that generates 50% of the company’s revenue. 
  • iPhone generated an annual revenue of 69.7 billion U.S. Dollars during the first quarter of 2024.
  • Mac has generated 7.7 billion annual revenue during the 1st quarter of 2024. 
  • Apple watches witnessed a decline in its annual sales in 2023.

Apple Overview 

Date Founded 1 April 1976
Founders Steve Jobs, Steve Wozniak, and Ronald Wayne
Headquarters Cupertino, California, United States
Industry Consumer electronics

Apple’s Annual Revenue from 2006 to 2023

During the first quarter of 2024, Apple’s annual revenue reached 119.5 billion.

Apple’s total net sales amounted to 383.29 billion U.S. dollars in their 2023 financial year, a decrease from the historical record of 394.33 billion U.S. dollars in financial year 2022.

Below we have mentioned Apple’s Annual Revenue from 2006 to 2023:

Year Annual Revenue (in billions)
200619.1 billion 
200724.4 billion 
2008 37.4 billion 
2009 42.7 billion 
2010 65 billion 
2011108 billion 
2012156.3 billion 
2013170.8 billion 
2014182.6 billion 
2015233.6 billion 
2016 215.4 billion 
2017229.2 billion 
2018265.5 billion 
2019260.1 billion 
2020274.5 billion 
2021365.8 billion 
2022395.1 billion 
2023383.2 billion 
2024 (1st quarter) 119.5 billion 

Apple Revenue by Region (from 2013 to 2024)

During the first quarter of 2024, Apple generated revenue of 50.43 in the Americas, 30.4 in Europe, 20.82 in Greater China, 7.77 in Japan, and 10.62 in the Asia Pacific region. 

Below we have mentioned a table showcasing Apple revenue based on geographical region from 2013 to 2024:

Year Americas Europe Greater China Japan Rest of Asia Pacific 
Q1 201222.0712.294.493.653.84
Q2 201216.379.527.892.732.68
Q3 201215.768.845.672.12.65
Q4 201216.858.685.72.452.29
Q1 201324.8513.587.264.554.27
Q2 201317.6810.558.773.223.38
Q3 201317.378.184.932.612.23
Q4 201317.198.676.053.42.16
Q1 201424.7914.349.55.053.93
Q2 201417.9810.949.844.052.84
Q3 201417.578.666.232.632.34
Q4 201419.7510.356.33.62.14
Q1 201530.5717.2116.145.455.23
Q2 201521.3212.216.823.464.21
Q3 201520.2110.3413.232.872.95
Q4 201521.7710.5812.523.932.7
Q1 201629.3317.9318.374.795.45
Q2 201619.111.5412.494.283.16
Q3 201617.969.648.853.532.38
Q4 201620.2310.848.794.322.67
Q1 201731.9718.5216.235.775.86
Q2 201721.1612.7310.734.493.8
Q3 201720.3810.6883.622.73
Q4 201723.113.019.83.862.81
Q1 201835.1921.0517.967.246.85
Q2 201824.8413.8513.025.473.96
Q3 201824.5412.149.553.873.17
Q4 201827.5215.3811.415.163.43
Q1 201936.9420.3613.176.916.93
Q2 201925.613.0510.225.533.62
Q3 201925.0611.939.164.083.59
Q4 201929.3214.9511.134.983.66
Q1 202041.3723.2713.586.227.38
Q2 202025.4714.299.465.213.89
Q3 202027 14.179.334.974.2
Q4 202030.716.97.955.024.13
Q1 202146.3127.3121.318.298.23
Q2 202134.3122.2617.737.747.54
Q3 202135.8718.9414.766.465.4
Q4 202136.8220.7914.565.995.19
Q1 202251.527.7525.787.129.81
Q2 202240.8823.2818.347.727.04
Q3 202237.4719.2914.6 5.456.15
Q4 202239.8122.7615.475.76.37
Q1 202349.2827.6823.916.769.54
Q2 202337.7823.9517.817.188.12
Q3 202335.3820.2115.764.825.63
Q4 202340.1222.4615.085.516.33
Q1 202450.4330.420.827.7710.62

Source: Statista 

Apple Revenue Statistics by Product

In this section, we are going to take an in-depth look at the statistics of Apple’s Revenue based on its products. Apple is highly known for launching some of the best products in the market such as the iPhone, Mac, AirPods, Apple TV, Apple Watch, and iPad. 

Iphone Statistics

The Apple iPhone is one of the most popular and successful products in the smartphone industry. Since its launch in 2007, Apple has sold over 1.5 billion units worldwide. In this section, we are going to take an in-depth look at the statistics related to Apple’s iPhone.  

iPhone Annual Revenue Statistics 

As of the first quarter of 2024, the annual revenue of iPhone generated 69.7 billion U.S. Dollars in revenue from iPhone sales. It generated about 200.5 billion U.S. Dollars in 2023 and 205.4 billion U.S. Dollars in 2022. 

According to the company’s latest update as of 2023, there are an estimated 1.46 billion active iPhone users worldwide.

Below we have mentioned a table showcasing the annual revenue of iPhone from 2008 to 2024: 

Year Annual Revenue (in billions) 
2008 1.8 billion 
200913 billion 
201025.1 billion 
201145.9 billion 
201278.6 billion 
201391.2 billion 
2014101.9 billion 
2015155 billion 
2016 136.8 billion 
2017141.2 billion 
2018166.2 billion 
2019142.3 billion 
2020137.7 billion 
2021191.9 billion 
2022205.4 billion 
2023200.5 billion 
2024 (Quarter 1) 69.7 billion 

Source: Statista 

iPhone Annual Sales Statistics 

In 2023, iPhone annual sales generated a total revenue of 231.3 billion worldwide. Apple witnessed a peak in its iPhone annual sales in 2021 when its sales reached a milestone of 242 billion. 

Below we have mentioned a table showcasing iPhone annual sales from 2008 to 2023:

Year Annual Revenue (in billions) 
2008 11.6 billion 
200920.7 billion 
201039.9 billion 
201172.3 billion 
2012125 billion 
2013150.2 billion 
2014169.2 billion 
2015231.2 billion 
2016 211.8 billion 
2017216.7 billion 
2018217.7 billion 
2019187.2 billion 
2020196.9 billion 
2021242 billion 
2022232.2 billion 
2023231.3 billion 

iPhone Sales by Region 

Year Americas Europe Greater China Japan Rest of Asia Pacific 
201570.333.971.21512.2
2016 62.934.658.314.614.8
201769.336.851.615.313.3
201874.838.244.814.914.2
201965.736.331.414.812.8
202073.337.334.914.714
202184.356.142.917.817.3
202299.85643.615.217.2
202398.156.843.714.617.8

Mac Annual Revenue Statistics 

Another popular creation of Apple is the Mac which is recognized as one of the most widespread and well-known brands in the laptop market worldwide. The annual revenue of Mac reached 7.7 billion in the first quarter of 2024. While it gained a 29.2 billion annual revenue in 2023. 

Below we have mentioned a table showcasing Mac’s Annual Revenue from 2009 to 2024: 

YearRevenue (in billions) 
200913.6 billion 
201017.2 billion 
201121.6 billion 
201223 billion 
201321.3 billion 
201423.9 billion 
201525.3 billion 
2016 22.7 billion 
201725.6 billion 
201825.2 billion 
201924.7 billion 
202028.4 billion 
202135.1 billion 
202240 billion 
202329.2 billion 
2024 (1st Quarter) 7.7 billion 

Mac Annual Sales from 2009 to 2022

In 2022, the sales of Apple Mac computers generated about 26.1 million U.S. Dollars. The previous year it made an annual sale of 25.7 million in 2021 and a sale of 20.2 million in 2020. 

Below we have mentioned a table showcasing Apple’s Mac annual sales from 2009 to 2022:

YearSales (in millions) 
200910.3
201013.4
201116.5
201218
201316.1
201418.8
201520.4
2016 18.3
201718.9
201818
201917.5
202020.2
202125.7
202226.1

IPad Annual Revenue 

iPad is Apple’s tablet computer which was launched in 2010 and since then has created a significant position in the tablet market globally. The Annual revenue of Apple’s iPad generated 7.02 billion in the first quarter of 2024. In 2023, it generated annual revenue of 28.2 billion and 29.2 billion in 2022. 

Below we have mentioned a table showcasing the annual revenue of Apple’s iPad globally from 2011 to 2024:

YearAnnual Revenue 
201119.1 billion 
201230.9 billion 
201331.9 billion 
201430.2 billion 
201523.2 billion 
2016 20.6 billion 
201719.2 billion 
201818.6 billion 
201921.2 billion 
202023.7 billion 
202131.8 billion 
202229.2 billion 
202328.2 billion 
2024 (1st Quarter) 7.02 billion 

iPad Annual Sales from 2011 to 2022

In 2022, the number of Apple’s tablet “iPad” reached an annual sales of 61.8 million. The peak of iPad annual sales was in 2013 when it generated an annual sale of 97 million. 

Below we have mentioned a table showcasing the annual sales of iPads from 2011 to 2022:

YearAnnual Revenue 
201132.3 million 
201258.1 million 
201397 million 
201467.9 million 
201553.8 million 
2016 45.5 million 
201743.7 million 
201843.5 million 
201945.2 million 
202071.1 million 
202157.8 million 
202261.8 million 

Source: Statista 

Apple Watch Annual Sales 

Apple watch was first introduced in 2015, and the unit sales of Apple watches have witnessed significant growth every year until 2022. It sold almost 54 million Apple watches worldwide in 2022 up from 46.1 million in 2021. However, the annual sales witnessed a decrease in 2023 when the sales numbers only reached 38.3 million globally. 

Below we have mentioned a table showcasing Apple Watch annual sales from 2015 to 2023 worldwide:

Year Annual Sales 
20158.3 million 
2016 11.9 million 
201712.8 million 
201822.5 million 
201930.7 million 
202043.1 million 
202146.1 million 
202253.9 million 
202338.3 million 

Source: Statista 

Apple AirPods Sales (from 2017 to 2022) 

AirPods is another one of the most high-selling products by Apple that has generated quite a buzz in the wireless headphones industry. According to reports, Apple AirPods made an annual sale of 82 million in 2022 worldwide. The unit sales witnessed a peak in 2020 when the annual sales reached 114 million. 

Below we have mentioned a table showcasing Apple AirPods sales from 2017 to 2022:

YearSales
201715 million 
201835 million 
201960 million 
2020114 million 
202185 million 
202282 million 

Source: Statista

Apple TV Active Devices in the U.S 

YearActive Devices 
201517.3
201620.1
201722.4
201824.6
201925.9
202028.3
202129.9
202231.7

Apple TV+ Subscribers Statistics 

Apple TV was released in the United States in 2016. Apple invested around $6 billion in U.S. Dollars in 2019. It offers a year of TV+ free for all iPhone and iPad buyers.  

Apple TV+ Annual Subscribers from (2019 to 2022)

In 2022, the number of Annual Apple TV+ subscribers reached a milestone of 75 million. In 2021 the numbers were 48 million and in 2020 it was 33.6 million. The global pandemic has played a significant role in the growth of Apple TV+ subscribers. 

Below we have mentioned a table showcasing Apple TV+ Annual subscribers from 2019 to 2022:

Year Subscribers (in millions) 
20195.7 million 
202033.6 million 
202148 million 
202275 million 

FAQs 

What are Apple’s current stats?

During the first quarter of 2024, Apple generated a revenue of 119.5 billion. In 2023, the revenue of Apple reached 383 billion U.S. dollars making it one of the most-loved companies worldwide.

What is Apple’s biggest market?

The Americas are Apple’s biggest market with the highest revenue mainly due to Apple’s excellent performance in its home market. Followed by Europe as the second region with the highest Apple revenue.

What is Apple’s biggest source of revenue?

iPhone is Apple’s biggest source of revenue responsible for about 52% of its total revenue. In 2023, the iPhone generated an annual revenue of 200.5 billion. 

Wrapping Up

There is no doubt that Apple is one of the most popular and loved companies among consumers globally. Apple’s iPhone has certainly created a special place among its consumers as its annual revenue reached 200.5 billion in 2023 leaving its customers anticipating its next launch. The market capitalization of Apple reached $2.649 Trillion as of May 2024. Looking at the current stats the demand for Apple products specially in the smartphone section doesn’t seem to be witnessing any decline any time soon. 

Last updated on May 7th, 2024.

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