E-Commerce Startups Market Landscape


CB Insights:

These are the 120+ companies shaping global e-commerce, including startups selling apparel, used cars, baby care, eyeglasses, and more.

We broke down e-commerce into the following categories:

  • Internet Malls – This heavily-funded category includes multi-product online shopping platforms selling a range of household goods, apparel, electronics, toys, and more. Four companies — China Internet Plus Holding (China), Flipkart (India), Snapdeal (India) and Coupang (South Korea) – have each raised more than $1B.
  • Apparel & Accessories – The category includes both online-first clothing brands, such as Bonobos and NastyGal, and shopping platforms focused on fashion, such as Wish (the segment’s most well-funded, with $571M raised) and Keep.
  • Luxury – This includes luxury shopping platforms such as Moda Operandi, and sites for buying and selling pre-owned luxury, such as The RealReal.
  • Fashion Rental – Rent the Runway and The Black Tux focus on luxury clothing rentals for special occasions.
  • Classifieds & Resale – These startups host online classifieds platforms and channels for peer-to-peer selling of used items. Mumbai-basedQuikr, the most well-funded company on the table, has raised $350M.
  • Personal & Grooming – These startups offer cosmetics and personal care products, some on a subscription model. The most well-funded is vertically-integrated razor company Harry’s, with $287M.
  • Maternity & Baby – Mia.com and BeiBei are two China-based e-commerce platforms for baby supplies, with over $220M in funding each. India-based FirstCry has raised $69M.
  • Athletic Apparel – Florida-based Fanatics, which manages e-commerce and merchandising for sports teams, is one of the most well-funded companies in our table with $695M.
  • Furniture & Decor – These startups provide online shopping platforms for furniture and home decor, including Houzz, with $214M in funding.Casper, with $70M, is an online-first mattress manufacturer.
  • Eyeglasses – This includes online-first eyeglass designers like Warby Parker (the category’s most well-funded with $216M) along with e-commerce platforms for glasses and lenses like MyOptiqueGroup($102M raised).
  • Auctions & Art – These startups offer online bidding and purchasing platforms for art, like HIHEY ($100M), estate sales, like Everything But The House ($43M), and antiques/collectibles, like Catawiki ($95M).
  • Auto – This category, which has had a flurry of $100M+ mega-rounds recently, includes online platforms for buying and selling new and used cars, with a mix of peer-to-peer and business-to-consumer models. The most well-funded is Beijing-based Uxin Pai with $460M.