How Much Does TikTok Pay Content Creators and Influencers? (2024 Data)

TikTok is one of the most popular social media platforms worldwide with over 1.1 billion users and availability in more than 160 countries. In 2023, TikTok had 1.5 billion monthly active users and by the end of 2024, TikTok is expected to reach 2 billion. This platform has been downloaded more than 220 million times in the United States itself. 

TikTok has a massive reach worldwide and over 1 billion videos are viewed on a daily basis. With such a massive market and demand among users, one common question that arises in everyone’s mind is how much a TikTok influencer makes and what are the mediums through which influencers can earn on TikTok. In this article, we are going to break down different methods and factors that play a significant role in determining how much a TikTok influencer earns. So, let’s get started. 

How Much Do TikTok Influencers Make?

There are various aspects that play a significant role when it comes to determining how much a TikTok Influencer makes such as the followers, reach, and much more. So, let’s first break down the different revenue streams available for TikTok Influencers:

Brand Partnerships or Sponsorship  

One of the major parts of a TikTok Influencer’s job revolves around endorsing brands products and services. About 66.9% of TikTok Influencers claim they earn the majority of their income through sponsored posts or brand deals. A sponsored post is where an influencer or creator gets paid to boost a product or service on their page. 

A brand can ask an influencer to create a video or image post about the product to incline their followers to trust or try the brand. Such posts often contain a “Paid Partnership” tag below the influencers’ name for the post. Below we have mentioned a breakdown of how much a TikTok influencer can make through sponsored posts depending on their followers: 

Followers$/Post (Low End)$/Post (High End)

TikTok Creator Fund

TikTok Creator Fund is another way through which TikTok influencers earn a reward within the community for their content creation. The “TikTok Creator Fund” is basically a program specially created for all the talented influencers by TikTok where creators receive a monetary reward from the platform for their creativity and efforts.  

The payment amount in this program highly depends on the number of video views, engagement, likes, and various other factors on the platform. This fund also contains a few eligibility preconditions which include follower count, location, and view count. To qualify for this program the influencer needs to have a minimum of 100,000 views and 10,000 followers in the last 30 days. If a creator meets all the requirements of the Creator Fund then the top-ranking creators will receive a payment by the community of $0.02 to $0.04 for every 1000 views on TikTok or $20 to $40 for every million views.

TikTok Creator Marketplace

TikTok Creator Marketplace is another way through which influencers can earn money. In this method, content creators can sell their generated content on the marketplace and earn income. The TikTok Creator Marketplace is a platform where numerous brands and businesses meet up with various creators and discuss collaboration to boost their presence across the platform. Here’s how this process works on TMC: 

  • Brands and businesses join TikTok Creator Marketplace. 
  • They browse different categories and witness top content. 
  • Contact the creator or influencer and ask for collaboration via the marketplace. 

How much a TikTok influencer makes through this brand partnership depends on the follower count of the influencer along with its account statistics and the niche of the brand. For example, one of the leading influencers in TikTik, Charli D’Amelio reportedly earned $17.5 million annually from brand deals according to Forbes

To give a more clear indication here are some of the average numbers of how much a influencer can earn on the platform through a brand deal: 

Influencer Type and Number of Followers Engagement Rate Earning capability 
Nano influencers (1,000 – 10,000 followers)10% – 15%$5 – $25 
Micro-influencers (10,000 – 50,000 followers)17.96% $25 – $125
Medium influencers (50,000 – 500,000 followers)6% – 8%$125 – $1,250
Macro influencers (500,000 – 1,000,000 followers)6.20%$1250 – $2,500
Mega influencers (1,000,000+ followers)4.96%$2,500 

Collect Diamonds through LIVE Gifting

Another method through which TikTok Influencers can get paid is through its LIVE Gifting process. TikTok has a feature that allows users to send out gifts to their favorite creator while they are broadcasting a TikTok LIVE video. The platform then keeps a count of the number of gifts received by an influencer during the live broadcast to determine the overall popularity and demand of the content creator on the platform. 

Once TikTok is satisfied that your content is popular among the users it rewards the influencer with Diamonds, which can be exchanged by the creator for cash. Which makes it an excellent way to earn directly from TikTok using Diamonds. However, for this, you need to create high-quality and engaging videos and content that could truly connect with the audience and encourage users to send out gifts. These diamonds have a value of about 50% of the coins, each diamond is worth $0.05.

So, basically, if you receive a gift worth 1000 diamonds you will receive 250 coins. Currently, the minimum withdrawal amount on TikTok is $100. However, there are a few things that you need to keep in mind before opting out of the Diamonds option on TikTok. For this, you must have below-mentioned things: 

  • Residing in a location where the LIVE GIFTS option is available
  • At Least age 18 or above. 
  • Must have run your TikTok account for at least 30 days. 
  • Have 1,000 followers on your account.
  • Influencers should not be streaming through a TikTok Business account. 

Sell Your Own Merch

TikTok Influencers who have excellent reach on the platform and have managed to gain a loyal and engaging fanbase for themselves try selling their own merch online and make profitable income for themselves. Top influencers on TikTok can create unique merchandise of themselves using eCommerce tools and sell t-shirts, caps, mugs, bracelets, hoodies, etc with their name, logo, fandom name, or popular catchphrases. You can also wear your merch on your TikTok videos consistently to encourage fans to purchase them. 

How Many Likes Do You Need on TikTok to Get Paid?

Most people believe that TikTok pays an influencer based on the number of likes achieved over content while in reality, TikTok doesn’t pay any amount for likes instead it pays based on the number of views achieved by the content creator. So, if you are running after the number of likes achieved on your videos you might want to refocus your attention towards the view count. But the higher the number of likes is achieved the higher the number of views on your video. Based on the data collected from top influencers, for every 1000 view counts you receive around 2 to 4 cents. 

How Much Money Does TikTok Pay For 1 Million Views?

Since TikTok pays based on the view count achieved by an influencer on their TikTok content you might wonder how much money TikTok pays for 1 million views. Well, based on a payment of 2 to 4 cents for every 1000 view count, an influencer can receive a payment of up to $20 to $40 for 1 million views on their content. 

Although $20 to $40 might seem like a low amount compared to other platforms. But on a wider scale, a mega-influencer will be earning a good amount compared to a micro-influencer. For example, a micro-influencer would earn $60 for 2 million views while a mega-influencer would earn about $600 for 100 million views. 

Highest-Paid TikTok influencers in 2024

Now that we have learned how much TikTok influencers can make and have understood the mediums through which the content creators can earn. Let’s take a look at some of the highest-paid TikTok Influencers in 2024 and their estimated income: 

Rank Name Estimated Income 
Charli D’Amelio$17.5M
2Dixie D’Amelio$10M
3Addison Rae$8.5M
4Khaby Lame$5M
5Bella Poarch$5M
6Josh Richards$5M
7Kris Collins$4.75M
8Avani Gregg$4.75M


Who is the most famous TikTok star?

The most famous TikTok star is Khaby Lame who currently has more than 161.8 million followers on the platform surpassing Charli D’Amelio who has 151.8 million followers.

How much does TikTok pay for 10 million views?

TikTok pays around 2 to 4 cents for 1000 views on a TikTok video. Based on this calculation TikTok pays about $400 for 10 million views through a creator’s fund. 

How can I go viral on TikTok?

To get viral on TikTok, you need to create unique, engaging, and high-quality videos that can connect with the audience. Apart from this, you can also try using trending songs, hashtags, collaborations with top influencers and more to enhance your reach on the platform. 

Wrapping Up 

TikTok is one of the most popular social media platforms worldwide and it has been downloaded more than 3 billion times. By looking at the numbers mentioned above it’s quite evident that TikTok Influencers are capable of making a good fortune for themselves by sharing engaging and high-quality content on TikTok. As we have mentioned, TikTok Influencers can earn a good amount through different methods on this social media platform such as Brand partnerships, Creator Marketplace, Creator Fund, Merchandise, and more. But the most important element to make it big on TikTok is through constant effort and out-of-the-box thinking.