How Many Subscribers Does Netflix Have Worldwide 2024

Netflix is one of the most popular video streaming platforms worldwide with over 260 million paid subscribers in the fourth quarter of 2023 a rise of 13.3 million subscribers from its previous quarter. Today, 47% of Americans prefer streaming Netflix over any other streaming platform along with owning a 7.7% share of the United States screen time. 

In this guide, we are going to take a look at the top statistics related to Netflix including number of subscribers, users worldwide in 2024, revenue, and more.

How Many Subscribers Does Netflix Have?

According to company-reported data, Netflix has 260.28 million subscribers worldwide.

Top Netflix Subscribers Statistics 

  • Netflix had 260.28 million paid subscribers in the fourth quarter of 2023. 
  • Netflix is available in over 190 countries worldwide. 
  • Europe, the Middle East, and Africa have the leading number of Netflix-paying consumers. 
  • Australia has the highest penetration rate at 65%.
  • Netflix is expected to spend a whopping amount of $17 billion on content production in 2024. 
  • 51% of Netflix users are female, and 49% are males. 
  • The Average time spent by users on Netflix in 2020 was 3 hours 12 minutes. 
  • The Suburbans is the leading community in the U.S. with the highest share of users. 
  • On Average, a Netflix subscriber views 60 films every year. 
  • Stranger Things 4 is the Most-watched Netflix series of all time.
  • Slovakia Has the largest Netflix Library with over 8,427 titles. 

Netflix Subscribers Count Worldwide Quarterly (from 2013 to 2023)

During the fourth quarter of 2023, Netflix had 260.28 million paid subscribers. It showcased a growth of 13.13 million from the previous quarter which recorded 247.15 million subscribers in the third quarter of 2023. Majority of the Netflix subscribers are based in the EMEA region Europe, the Middle East, and Africa) accounting for over 88 million subscribers globally. 

Below we have mentioned a table showcasing the quarterly Netflix subscriber count from 2013 to 2023: 

Year Netflix Subscribers 
Q1 201334.24 million 
Q2 201335.64 million 
Q3 201338.01 million 
Q4 201341.43 million 
Q1 201446.13 million 
Q2 201447.99 million
Q3 201450.65 million
Q4 201454.48 million
Q1 201559.62 million
Q2 201562.08 million
Q3 201566.02 million
Q4 201570.84 million
Q1 201677.71 million
Q2 201679.9 million
Q3 201683.28 million
Q4 201689.09 million
Q1 201794.36 million
Q2 201799.04 million
Q3 2017104.02 million
Q4 2017110.64 million
Q1 2018118.9 million
Q2 2018124.35 million
Q3 2018130.42 million
Q4 2018139.26 million
Q1 2019148.68 million
Q2 2019151.56 million
Q3 2019158.33 million
Q4 2019167.09 million
Q1 2020182.86 million
Q2 2020192.95 million
Q3 2020195.15 million
Q4 2020203.66 million
Q1 2021207.64 million
Q2 2021209.18 million
Q3 2021213.56 million
Q4 2021221.84 million
Q1 2022221.64 million
Q2 2022220.67 million
Q3 2022223.09 million
Q4 2022230.75 million
Q1 2023232.5 million
Q2 2023238.39 million
Q3 2023247.15 million
Q4 2023260.28 million

Source: Statista

Netflix Subscribers worldwide as of 4th quarter 2023, by Region

Most of the global Netflix subscribers are from the EMEA region (Europe, Middle East, and Africa), as of the 4th quarter of 2023 it accounted for 88.81 million subscribers. Followed by U.S. and Canada in the second position which recorded 80.13 million subscribers and Latin America in the third rank with 46 million subscribers. 

Below we have mentioned a table showcasing the global Netflix subscribers in the 4th quarter of 2023 by region: 

Region Netflix Subscribers 
Europe, Middle East, and Africa 88.81 million 
U.S and Canada 80.13 million 
Latin America 46 million 
Asia Pacific 45.34 million 

Source: Statista

Netflix Annual Revenue from 2010 to 2023

In 2023, the total annual revenue of popular video streaming platform Netflix was 33.7 billion U.S. dollars with a growth of 3.4 billion a decade ago. Over the last few years, Netflix has been extremely successful with excellent reach and demand from people all across the world. 

Below we have mentioned a table showcasing Netflix’s Annual revenue from 2010 to 2023: 

Year Annual Revenue (in millions)

Source: Statista 

Netflix’s Ad Tier has over 23 Million monthly active users

Netflix introduced its Ad-supported plan in the United States and 11 other countries in November 2022. This ad-supported plan is available at a price of $6.99/month which is half the price of Netflix’s standard plan which is available at $15.49/month. 

Surprisingly the ad-supported plan of Netflix is witnessing excellent growth among the users and recently it even surpassed 23 million monthly active users worldwide. The ad-tier subscriptions of Netflix account for around 30% of the new sign-ups in the 12 countries where the plan was launched.

Netflix’s Revenue Per User worldwide

YearNetflix’s Global ARPU

Netflix Revenue Per User by Region 

Netflix’s ARPU in the USA & Canada was $16.64 in 2023, while in 2022 the revenue per user was $15.86. Below we have mentioned a table showcasing Netflix’s ARPU in the USA & Canada from 2018 to 2023: 


Netflix Revenue Per User in EMEA 

Below we have mentioned a table showing Netflix’s ARPU in Europe, Middle East, and Africa (EMEA) countries over the years:


Netflix Revenue Per User in Latin America 

Below we have mentioned a table showcasing Netflix’s ARPU in Latin America from 2018 to 2023: 


Netflix Revenue Per User in Asia Pacific 

Lastly, talking about Asia Pacific the average revenue generated per user was $7.31 in 2023. Below we have mentioned a table showcasing the Average revenue per user in Asia Pacific from 2018 to 2023:


Penetration rate of Netflix worldwide 2022, by country

Regardless of the United States accounting for Netflix’s leading market in terms of subscribers, when it comes to penetration rates Australia and the United Kingdom are at the higher ranks. Australia is the leading country with the highest percentage of Netflix penetration rate at 65%, followed by the United Kingdom with 57%. Meanwhile, the United States ranks third in this list with a 53% penetration rate.

Below we have mentioned a table showcasing Netflix Penetration rate by country: 

CountryNetflix Penetration Rate
United Kingdom57%
United States53%
South Korea23%

Netflix User Demographics 

Netflix has been successful in gaining excellent appeal from people of different genders, age groups, and regions. In terms of gender distribution, Netflix users are fairly balanced, with females slightly edging ahead at 51%, while males account for 49% of the user base.

Gender Percentage of Users 
Male 49%
Female 51%

Netflix users by Generation 

According to reports, Millennials are the leading generation with the highest number of user shares at 33%. Followed by Generation X in the second position with 26% and Baby Boomers in the third position with 22%. 

Below we have mentioned a table showcasing Netflix users by Generation: 

GenerationShare of users
Generation X26%
Baby Boomers22%
Generation Z18%

70% Of Hispanic Americans Owned An Active Netflix Subscription plan 

A study conducted in the United States in August 2021, it was revealed that 70% of Hispanic Americans were likely to own an active Netflix subscription. It also revealed that only 61% of white respondents were owing an active subscription plan. 

Netflix Users By Community 

In the United States, the largest community of Netflix users belongs to the Suburbans at 43%, followed by the Urban community in the second rank with 34%. The percentage of users belonging to the Rural community in the US is 23%.

CommunityShare of users

In 2024, Netflix is expected to spend $17 Billion On Content Production

In 2023, Netflix spent around $13 billion on its content production for the generation of Netflix’s original shows and movies which are loved by the customers and play a significant role in the company’s net profits. In 2022, Netflix spent $16.84 billion on its original shows, and in 2024, the company is expected to spend $17 billion on content production prioritizing a diverse range of alternatives for its customers. 

Below we have mentioned a table showcasing the total amount spent by Netflix for its content production from 2016 to 2024:

YearNetflix Content Spend
2016$6.88 billion
2017$8.91 billion
2018$12.04 billion
2019$13.9 billion
2020$11.8 billion
2021$17.9 billion
2022$16.84 billion
2023$13 billion
2024*$17 billion*

Countries with the largest Netflix libraries worldwide

As of March 2023, Slovakia is the leading country with the most content available on Netflix worldwide with 8,400 titles available on the platform. Bulgaria comes in the second position with 8,272 titles available and Latvia is in the third position with 8,092 titles in the Netflix library. Surprisingly the top 10 rank in this list are from European countries. 

Below we have mentioned a table showcasing countries with the most available content on Netflix as of March 2023: 

CountryTitles in Netflix’s Library

Source: Statista

Time Spent on Netflix

Netflix accounts for 25.7% of the total daily streaming amount of American adults. There has been a significant rise in the amount of time spent by users on the platform consuming video content. Back in 2015, people spent an average of 1 hour 48 minutes on Netflix. The demand for Netflix content took a huge jump in 2020 during the global pandemic when people started spending more and more time in their houses and began consuming streaming content at a large level. The Average time spent by users on Netflix in 2020 was 3 hours 12 minutes. 

Below we have mentioned a table showcasing the average time spent by Netflix users on the platform daily from 2009 to 2020. 

Year Average Time Spent Daily 
20096 minutes 
201024 minutes 
201148 minutes 
20121 hour 12 minutes 
20131 hour 24 minutes 
20141 hour 36 minutes 
20151 hour 48 minutes 
20192 hours 
20203 hours 12 minutes 

Most Popular Netflix Series of All Time 

Stranger Things season 4 is the most popular Netflix series with over 1.8 billion hours viewed followed by Wednesday: Season 1 in the second position with over 1.7 billion hours viewed by the subscribers. 

Below we have mentioned an overview of the most popular Netflix series of all time:

TitleHours Viewed
Stranger Things 41,838,000,000
Wednesday: Season 11,718,800,000
DAHMER: Monster: The Jeffrey Dahmer Story1,031,100,000
Bridgerton: Season 1929,300,000
The Queen’s Gambit: Limited Series746,400,000
The Night Agent: Season 1803,200,000
Stranger Things 3716,100,000
Bridgerton: Season 2797,200,000
Fool Me Once: Limited Series545,000,000
The Witcher: Season 1663,600,000

Wrapping Up 

Based on the above statistics, we can say Netflix is currently in a good position, especially with over 260 million paid subscribers, Netflix has clearly made an excellent place for itself in the video streaming market. With the release of ad-supported plans, Netflix has introduced a more affordable option through which users can enjoy visual content at a 40% lower price than its standard plan which has boosted its subscriber numbers.