Price is #1 Barrier to the Purchase of IoT Devices


IoT_Devices Owned


Consumers report that price is the top barrier to the purchase of IoT devices, with 62 percent believing these devices are too expensive. This perception is almost consistent across age groups and countries—with mature markets only slightly less concerned about the price than emerging markets. Russia, Romania and the Philippines report the highest share of consumers stating price is a barrier.

Source: eMarketer