Streaming Music: Age Demographics

Pew: Listening to music and shopping on the go are especially popular among smartphone owners ages 18 to 29: 87% have listened to an online radio or music service on their phone, compared with 41% of those 50 and over, and 73% have shopped online through their mobile device, versus 44% of older users.

Wall Street Journal: Last year less than 2% of consumers above the age of 45 opted to pay for an on-demand music service such as Apple Inc.’s Apple Music or Spotify AB’s Premium, while 11% of 18- to 24-year-olds did so and 8% of 25- to 34-year-olds paid, according to a survey by research firm MusicWatch Inc.