The Rush to Deliver Meals to Our Homes


CB Insights:

Food delivery is starting to get a little crowded. One-third of the companies in the food-delivery industry received their first round of funding in just the last year. Traditional VCs, celebrity chefs, and high-profile angel investors have all invested in these startups focused on making at-home dining as convenient as possible.

Successes like Blue Apron ($2B valuation), DoorDash ($600M), Postmates ($400M), and Munchery ($300M), have quickly reached big valuations, encouraging even more new competitors.

To date, 25 US-based companies are following the same two basic business models: delivering either prepared meals or “cooking boxes,” with ingredients and instructions. We plotted each of these companies’ first funding round on a timeline, starting with Postmates and Gobble, which each raised in May 2011, and ending with Green Chef, which raised a $15.5M round of financing in April from New Enterprise Associates and others.