Youtube Music Statistics 2024: Users, Revenue

YouTube Music is one of the most popular music and video streaming platforms developed by YouTube. It offers a wide range of songs, albums, and playlist options available in different genres. It is the ultimate destination for unlimited entertainment as you can gain access to millions of songs, official artist channels, and eye-catching music videos at your fingertips.

In this article, we will provide an overview of YouTube Music’s performance and trends. We will include YouTube Music statistics related to its user demographics, revenue, popularity, artist ranking, etc. to better understand the platform.

Top YouTube Music Statistics 

  • As of February 2024, the revenue of YouTube Music was revealed to be $1.1 billion. 
  • YouTube Music is available in 104 countries. 
  • The United States is the top country with the highest traffic share of YouTube Music at 20.80%. 
  • In 2024, YouTube Music premium subscribers reached a milestone of 100 million users. 
  • There are 27.9 million premium YouTube music subscribers in the U.S. 
  • Age Group 25 to 34 years old are most likely to access YouTube Music by 31.14%. 
  • R&B/Hip-Hop is the most popular music genre in YouTube Music. 
  • Karol G is the most viewed artist on YouTube Music with 4.9 billion listeners globally. 

YouTube Music Overview 

Release Date November 12, 2015
Developer YouTube 
Type Music and Video Streaming
Headquarters San Bruno, California
Revenue $1.1 billion (February 2024)

Market Share of YouTube Music 

According to the latest reports, YouTube Music’s market share was 9% as of January 2024. There has been significant growth in YouTube Music’s Market share, from 8% in 2021 and 8.6% in 2022 to 8.9% in 2023. 

YearMarket Share 
2024 (January)9%

YouTube Music Active Users 

The number of Active users on YouTube music was revealed to be 868.4 million as of December 2023. The graph of YouTube Music Active users has seen continuous growth from 2019 to 2023. In 2022, the active user number was 785.39 million, while in 2021 it was 709.1 million. According to reports, it is also predicted that YouTube Music will reach a milestone of 1 billion Active music users by 2026. 

Below we have mentioned a table showcasing the number of YouTube Active users over the years:

Year Number of YouTube Active Users
2019532.61 million 
2020608.64 million 
2021709.1 million
2022785.39 million
2023868.4 million

YouTube Music Revenue

As of February 2024, YouTube Music’s revenue was $1.1 billion. This is a significant increase from the previous year’s record of $1.07 billion. One of the prime reasons behind such growth is the platform’s constant popularity and success in the music industry. 

Below we have mentioned a table showcasing YouTube Music Revenue from 2020 to 2024 (February). 

2024 (Feb.)$1.1 billion
2023$1.07 billion
2022$880 million
2021$550 million
2020$330 million

YouTube Music Premium Subscribers

According to the latest reports, around 100 million users worldwide as of February 2024 have subscribed to the YouTube Music and Premium services. In 2023, the number of premium subscribers was 98 million, and 80 million in 2022. In 2021, the YouTube music premium subscribers were 50 million. 

Below we have mentioned a table showcasing YouTube Music Premium Subscribers from 2020 to 2024: 

YearPremium subscribers
2024 (Feb)100 million
202398 million
202280 million
202150 million
202030 million

Number of YouTube Music Paying Users in the U.S. 

Globally, there are 100 million users who are paying for the premium services on YouTube music. But when it comes to the United States, there are 27.9 million premium subscribers as of February 2024. There has been a constant growth in the number of premium subscribers on YouTube Music over the years. In 2022, the total number of premium subscribers in the U.S. was 25.5 million, and in 2023 it reached 26.7 million. 

Below we have mentioned a table showcasing the number of YouTube music-paying users in the United States:

YearPremium subscribers in the U.S. 
2024 (Feb)27.9 million
202326.7 million
202225.5 million
202123.6 million
202020 million 

YouTube Music User Demographics 

In this section, we are going to take a closer look at the user demographics of YouTube Music. We will include the number of users accessing YouTube Music based on Gender, Age Group, and Region. 

YouTube Music Users by Gender

While music plays a major role in everyone’s life regardless of their Gender. Surprisingly reports suggest that Male users are more likely to access YouTube Music compared to female users. 61.08% of YouTube Music users are identified as Males, while the percentage of female users is only 38.92% which showcases a massive gap between the two genders: 


Source: SimilarWeb

YouTube Music Users by Age Group 

It is no surprise that the majority of the users who access YouTube music are the younger audience. Around 60% of the user base of YouTube music is aged between 18 to 34 years old. Users between the ages of 25 to 34 are the leading age group who are utilizing YouTube Music at 31.14%. Followed by, 18 to 24 years old in the second position by 30.38%. 

Here is a breakdown of YouTube Music users by age group: 

Age GroupPercentage of users 
18 to 2430.38%
25 to 3431.14%
35 to 4417.88%
45 to 5410.67%
55 to 646.21%

YouTube Music by Region

The United States is the leading country that generates the highest traffic share of YouTube Music by 20.80%. Followed by Brazil in the second position with 6.00% of Traffic Share, and Mexico in the third position with 4.82% of YouTube Music traffic share. 

Below we have mentioned a table showcasing YouTube Music Traffic Share by countries: 

Country Traffic Share 
United States 20.80%
Brazil 6.00%
Mexico 4.82%
India 4.76%
Republic of Korea 3.38%

YouTube Music Users Traffic by Marketing Channels 

According to the latest data, 77.49% of the traffic acquired on YouTube Music is Direct Traffic. Referrals is the second most popular marketing channel making up to 10.71% of traffic on YouTube Music, followed by Organic Search in the third position which makes up to 10.48% of the traffic.

Marketing Channels Share of Traffic 
Direct 77.49%
Referrals 10.71%
Organic Search 10.48%
Social 0.83%
Display ads0.01%
Paid Search 0.0%

YouTube Music Top Organic Search Terms 

When it comes to organic search, “YouTube music” is the top organic search term, generating 45.84% of the website’s organic traffic.” YT music” is the second leading search term, generating around 9.26% of the website’s traffic. ” YouTubemusic” is the third most popular search term, generating 1.51% of the website’s traffic on YouTube music. 

Below are the top 5 most popular organic search terms that generate the maximum amount of traffic on YouTube Music.

Search Terms Share of Traffic 
youtube music 45.84%
yt music 9.26%

YouTube Music Social Media Traffic 

Most of the traffic received on YouTube Music was from Facebook, (X) Twitter, and WhatsApp Webapp. Facebook acquired around 31.44% of the traffic on YouTube Music, while X (Twitter) and WhatsApp WebApp make up to 14.46% and 14.33% of the total traffic on YouTube Music:  

Below we have mentioned a table showcasing YouTube Music Traffic based on Social media platforms: 

Social Media Platforms Share of Traffic 
Facebook 31.44%
X (Twitter)14.46%
WhatsApp WebApp14.33%
Reddit 8.72%
Instagram 8.26%
Other 22.79%

Top 10 Most Popular Genres on YouTube Music 

YouTube Music offers a wide range of musical options in various genres for people with different tastes and interests worldwide. Currently, the genre that dominates music listener preferences on YouTube is R&B/Hip-Hop with around 27.30% of listeners. Followed by Rock music in the second position with 16.50% of listeners. Pop Music is the third most popular genre on YouTube Music with 12.80% of listeners and Latin is ranked fourth with 8.10% of listeners. 

Below we have mentioned a table showcasing the top 10 most popular genres on YouTube Music to provide a clear insight into genres that have the highest percentage of listeners:

RankGenreListeners Distribution
7World Music2.50%

Most viewed/listened Artists on YouTube Music

YouTube Music is an excellent platform that has played a significant role in artists gaining recognition among listeners. The higher the streaming numbers the more the popularity. Currently, the most viewed or listened-to artist on YouTube Music is Colombian singer “Karol G” who has gained 4.9 billion listeners worldwide. Followed by Bad Bunny in the second position with 4.09 billion listeners. The third position is secured by the popular South Korean girl group Blackpink which has 4.05 billion listeners. 

Here is the breakdown of the top 5 most viewed/listened to artists on YouTube Music: 

Karol G4,994,309,036
Bad Bunny4,094,447,966

Most Popular Playlist on YouTube Music 

The most popular playlist on YouTube Music is Pop Music Playlist – Timeless Pop Songs which has gained over 1 billion views on YouTube Music securing number one position in the most popular playlist list. The second most popular playlist is TikTok Songs 2024 – TikTok Songs Playlist which has over 603 million views. 

Charts 2024 Top 100 Charts Germany 2024 Playlist is the third most popular playlist with over 316 million views. Crazy Frog – Official Video Playlist is ranked fourth in this list and it currently has over 115 million views on YouTube Music. Ultimate Disney Playlist – Disney Songs 2024, specially created for children has over 115 million views.

Rank PlaylistViews on YouTube 
1Pop Music Playlist – Timeless Pop Songs (Updated Weekly 2024)Over 1 billion views
2TikTok Songs 2024 – TikTok Songs Playlist – TikTok Music 2024Over 603 million views
3Charts 2024 ? Top 100 Charts Germany 2024 PlaylistOver 316 million views
4Crazy Frog – Official Video PlaylistOver 115 million views
5Ultimate Disney Playlist – Disney Songs 2024 – Music For Kids 2024Over 115 million views


How many songs are on YouTube Music?

According to the latest reports, there are over 100 million songs available on YouTube Music. It also includes a wide range of podcasts, live performances, remixes, music videos, and more. 

Is YouTube Music a success?

Yes, YouTube Music is a success as the premium subscribers have crossed a milestone of 100 million subscribers globally. 

Can I listen to YouTube Music for free?

Yes, users can listen to YouTube Music for free by accessing its free plan. However, the free plan often contains some limitations such as Ad-supported streaming, Limited background playback, No offline listening, and Shuffle play only. 

Does YouTube Music work offline?

Yes, YouTube Music does work offline, however, users need to subscribe to its premium plan to access this offline feature. 

Which country views YouTube Music the most?

The United States views YouTube Music the most worldwide as it generates 20.80% of the traffic on YouTube Music. Followed by Brazil in the second position with 6.00% of Traffic Share. 

Wrapping Up 

Looking at the above-mentioned statistics it’s quite clear that YouTube Music has established itself as one of the top music streaming platforms in the industry. In 2024, it crossed a milestone of 100 million premium subscribers worldwide showcasing excellent user growth on the platform. With such a massive range of songs, albums, remixes, podcasts, and etc content available on YouTube Music the platform is expected to keep on rising in the future as well.