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Average Time Spent on TikTok in 2024
By GilPress
TikTok is one of the most widespread social media platforms worldwide that has created a dominance for itself in the short-form video format. With billions of TikTok users available in 2024, the platform offers a wide range of short-form videos in numerous categories such as dance videos, funny videos, cooking tutorials, sports, art, and much more. But how much time do people actually spend on TikTok? In this article, we are going to explore data regarding the average time spent on TikTok and uncover daily and monthly usage of TikTok among the users.
Top Average Time Spent on TikTok
- In 2024, a user spends 58 minutes and 24 seconds on average accessing TikTok.
- The Average time spent by a user on TikTok per week is 6.06 hours.
- 22% of American children and teenagers spend 2 to 3 hours accessing TikTok.
- 32% of the users spend their time accessing TikTok.
- The Average time spent by a user on TikTok on a monthly basis is 34 hours.
- Gen Z users spend the most time accessing TikTok.
How Much Time Do People Spend On TikTok?
The total time spent by a user on TikTok can vary depending on the person. In 2024, the average time spent by people on TikTok ranges from 55.8 minutes to 61 minutes on a daily basis.
Average Time Spent on TikTok from 2019 to 2024
There has been a continuous growth in the average time spent on TikTok from 2019 to 2024. Back in 2019, the average daily time spent by users on TikTok was 27 minutes and 24 seconds, this number grew to 38 minutes and 36 seconds in 2020 showcasing a growth of 11 minutes and 12 seconds.
Further, the average daily time spent on TikTok reached 45 minutes and 18 seconds in 2021 and 52 minutes in 2022. A growth of 3 minutes and 48 seconds was witnessed the next year when the average reached 55 minutes and 48 seconds. As of 2024, the average time spent is 58 minutes and 28 seconds on TikTok.
| Year | Average Daily Time Spent on TikTok | Change Over Previous Year |
| 2019 | 27 minutes, 24 seconds | – |
| 2020 | 38 minutes, 36 seconds | ? 11 minutes, 12 seconds |
| 2021 | 45 minutes, 18 seconds | ? 6 minutes, 42 seconds |
| 2022 | 52 minutes | ? 6 minutes, 42 seconds |
| 2023 | 55 minutes, 48 seconds | ? 3 minutes, 48 seconds |
| 2024 | 58 minutes, 24 seconds | ? 3 minutes, 36 seconds |
Monthly time spent on TikTok per user, by Region
In 2023, the approximate time spent by users on TikTok worldwide is 34 hours per month. Users in the United Kingdom spend around 49 hours on average using TikTok, while users in the United States spend an average of 45 hours accessing the platform per month.
Below we have mentioned a table showcasing the average time spent on TikTok per user on a monthly basis by Region:
| Region | Time spent monthly per user |
| Worldwide | 34 hours |
| United Kingdom | 49.29 hours |
| Russia | 31.47 hours |
| United States | 45.37 hours |
| Germany | 37.38 hours |
| Australia | 42.13 hours |
| Mexico | 45.01 hours |
| Indonesia | 38.26 hours |
| Canada | 38.47 hours |
| France | 38.38 hours |
| Brazil | 30.1 hours |
| Turkey | 29.25 hours |
| South Korea | 25.06 hours |
| Singapore | 33.23 hours |
| Argentina | 38.33 hours |
Source: Statista
Average Time Spent by Children and Teenagers on TikTok
TikTok is a popular social media platform worldwide and it is utilized by children and teenagers on a large scale. Reports suggest that 1 in 4 (22%) of American teenagers spend 2 to 3 hours a day on average accessing TikTok. While 65% of the U.S. Teens spend at least 1 hour accessing the platform.
Below we have mentioned a table showcasing the average daily time spent by the U.S. Teens on TikTok:
| Average Daily Time Spent on TikTok | Proportion of US Teens |
| 0 to 15 mins | 22% |
| 15 to 30 mins | 5% |
| 30 to 60 mins | 10% |
| 1 to 2 hours | 20% |
| 2 to 3 hours | 22% |
| 3 to 4 hours | 10% |
| 4 to 5 hours | 5% |
| 5+ hours | 8% |
On average, an American child spends around 1 hour and 53 minutes accessing TikTok on average per day. This is the highest time spent by children accessing a social media platform, in fact, children spend 23 minutes more than the average time spent on Snapchat.
To provide a better insight into the average time spent by children on social media platforms, we have mentioned a table below comparing the time spent on social media platforms by U.S. children and UK children.
| Social Media Platform | Average Daily Time Spent by US Children | Average Daily Time Spent by UK Children |
| TikTok | 1 hour and 53 minutes | 1 hour and 54 minutes |
| Snapchat | 1 hour and 30 minutes | 1 hour and 31 minutes |
| 20 mins | 30 mins | |
| 18 mins | 14 mins | |
| 13 mins | 11 mins | |
| 10 mins | 9 mins |
A user spends 6.06 hours on TikTok on average per week
On average the time spent by a user accessing TikTok can vary from a few minutes to hours. The average time spent by a user on TikTok on a weekly basis is 6.06 hours. TikTok contains a wide range of video content available ranging from dance videos to funny videos to cooking tutorials and much more, which often keeps people hooked on the TikTok app by capturing their interests and likes.
Here are the most popular reasons behind why people utilize TikTok according to a global web index study that took place in 2020:
- Entertainment
- Inspiration
- Self-expression and promotion
- Trend updates
- Social
Apparently, entertainment is the top reason behind TikTok users accessing the platform. People often look for fun and entertaining videos online during their spare time to relieve stress and have a good laugh as it can help lighten their mood and make them feel refreshed.
Around 167 million videos are being watched by users on TikTok every minute
TikTok is highly utilized by people across the world and users open the app almost 9 times a day, which boosts its user traffic and the number of videos that are being watched on a daily basis. Thanks to TikTok’s targeted nature via algorithms, users often find content that is relatable and linked to their users’ interests. Algorithms usually recommend videos by analyzing your liked posts, comments, saved content and accounts you follow. Often algorithms are also linked towards the kind of videos a user interacts with. This results in users spending more and more time scrolling through TikTok on their mobile devices.
Average Time Spent Using TikTok compared to other social media platforms
TikTok is the leading social media platform with the highest share of American users (32%) spending time on the platform. Facebook and Instagram are the second leading social media platforms with the highest time spent among the users by 20%.
Below we have mentioned a table showcasing the average time spent by users on different social media platforms:
| Social Media Platform | Share of Time Spent Among US TikTok Users |
| TikTok | 32% |
| 20% | |
| 20% | |
| YouTube | 15% |
| Snapchat | 9% |
| 2% | |
| 2% | |
| 2% |
FAQs
What is the average watch time per video on TikTok?
The Average watch time per video on TikTok is 3.33 seconds, while the average watch time per person was recorded at 5.26 seconds.
How much time does Gen Z spend on TikTok?
Gen Z spends around 1 hour and 16 minutes accessing the TikTok app. Majority of the Gen Z users consider TikTok as their most preferred social media platform.
Which country uses TikTok the most?
The United States is the leading country that uses TikTok the most. It has around 148 million TikTok users.
What is the perfect duration for a TikTok video?
The perfect duration for a TikTok video is anywhere between 21 seconds to 34 seconds. However, your TikTok video must be a minimum of 10 seconds long.
Why is TikTok so addictive?
TikTok offers a wide range of engaging video content that can keep the user hooked to the platform and make them want to constantly keep on scrolling causing addiction. Its algorithm analyzes your likes, comments, accounts you follow, and other data to understand your content preferences for better recommendations online.
Wrapping Up
Overall, the average time spent by users on TikTok has witnessed constant growth in the past few years. From an average of 27 minutes, and 24 seconds in 2019, it reached a whopping 58 minutes, and 24 seconds in 2024. The addictive content on TikTok often keeps people glued towards their mobile screen which results in users spending hours simply scrolling through TikTok. Based on the current statistics, the time spent on TikTok is expected to witness growth in the future as well thanks to excellent demand among people globally.
Last updated on June 10th, 2024.
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