Spotify Statistics For 2024: Users, Demographics

Spotify is considered one of the biggest music streaming platforms with 574 million monthly active users worldwide. Users need to simply register their account on Spotify and you can start listening to your favorite songs, podcasts, and various other audio content for free or through an ad-free premium plan. 

In 2022, Spotify generated a revenue of €11.72 billion which witnessed a 21% increase year-on-year. Spotify’s premium subscription has played a primary role in generating 11.7 billion euros in revenue compared to the ad placements.

In this article, we are going to take an in-depth look at Spotify Statistics as of 2023 including its overview, number of premium subscribers, revenue, and much more. So, let’s begin.

Spotify Key Statistics 

  • Spotify is accessible in over 183 Countries worldwide. By 2020, its reach expanded to 80+ additional countries and is expected to keep expanding in the coming years. 
  • Spotify contains around 5 million podcast titles in its library. 
  • 56% of Spotify’s user base in the United States are Females, while the user base for males is 44%.
  • Spotify had collected around 100 million songs by 2023. 
  • Spotify’s iOS app is available in 157 countries.
  • In 2022, there were more than 456 million monthly active users on Spotify.
  • Spotify earned around $1 billion through ads alone in 2021. 
  • Europe has around 141 million active monthly users on Spotify, out of which 76 million are premium subscribers. 
  • Around 10 MB to 150 MB of data is consumed by Spotify every hour.
  • There are around 4 million songs on Spotify that have never been played or have zero streams.

Spotify Overview 

Founded 23 April 2006
Headquarters Stockholm, Sweden 
FoundersDaniel EkMartin Lorentzon
Industry Audio streaming and Podcasting
Type of business Public 

Number of Spotify monthly active users (MAUs) worldwide

The third quarter of 2023, witnessed the highest monthly active users worldwide at 574 million. Spotify witnessed a growth of more than 118 million users in just a year.

Year Spotify monthly active users (MAUs)
Q1 2015 68 million 
Q2 201577 million 
Q3 2015 82 million 
Q4 2015  91 million
Q1 2016 96 million 
Q2 2016104 million 
Q3 2016 113 million 
Q4 2016  123 million 
Q1 2017 132 million 
Q2 2017138 million 
Q3 2017 149 million 
Q4 2017  160 million 
Q1 2018157 million 
Q2 2018180 million 
Q3 2018 191 million 
Q4 2018  207 million 
Q1 2019 217 million 
Q2 2019232 million 
Q3 2019 248 million 
Q4 2019  271 million 
Q1 2020286 million 
Q2 2020299 million 
Q3 2020 320 million
Q4 2020  345 million 
Q1 2021356 million 
Q2 2021365 million 
Q3 2021 381 million 
Q4 2021  406 million 
Q1 2022422 million 
Q2 2022433 million 
Q3 2022 456 million 
Q4 2022  489 million 
Q1 2023515 million 
Q2 2023551 million 
Q3 2023574 million 

Number of Spotify premium subscribers worldwide

In the third quarter of 2023, the number of Spotify premium subscribers reached 226 million worldwide. During the first and second quarter of 2023, there were 210 million and 220 premium subscribers globally. Over the years Spotify has witnessed massive growth since early 2017. 

Below is a table showcasing Spotify’s premium subscribers globally from 2015 to 2023. 

Year Spotify premium subscribers 
Q1 2015 18 million 
Q2 201522 million 
Q3 2015 23 million 
Q4 2015  28 million 
Q1 2016 30 million
Q2 201636 million
Q3 2016 40 million
Q4 2016  48 million
Q1 2017 52 million
Q2 201759 million
Q3 2017 62 million
Q4 2017  71 million
Q1 201875 million
Q2 201883 million 
Q3 2018 87 million 
Q4 2018  96 million 
Q1 2019 100 million 
Q2 2019108 million  
Q3 2019 113 million 
Q4 2019  124 million 
Q1 2020130 million 
Q2 2020138 million 
Q3 2020 144 million 
Q4 2020  155 million 
Q1 2021158 million 
Q2 2021165 million 
Q3 2021 172 million 
Q4 2021  180 million 
Q1 2022182 million 
Q2 2022188 million 
Q3 2022 195 million 
Q4 2022  205 million 
Q1 2023210 million 
Q2 2023220 million 
Q3 2023226 million 

Source: Statista 

In 2022, Spotify’s Revenue was more than 11.7 Billion Euros 

Premium subscription plays a major role in Spotify’s revenue compared to the ad placements. In 2022, the music streaming app generated more than 11.7 billion euros in revenue, which was higher than 9.67 billion in 2021. This states that more and more users are investing in premium subscriptions.

There are about 317 Million Ad-Supported Monthly Active Users on Spotify

Spotify offers both free and subscription plans through which users can effortlessly enjoy their favorite music whenever they want. The free plan includes various unskippable ads along with the inability to access the full range of features provided by Spotify.

The first quarter of 2023, contained about 317 million monthly active users which is higher compared to the previous year which contained 295 million, on a free and ad-supported plan. 

Spotify Users Statistics

Females Make Up 56% of Spotify’s User Base in the U.S.

Data shows that the majority of Spotify’s User Base in the United States are Females with about 56%, while males are just 44% of Spotify’s users. However, with the popularity of Spotify increasing every day we can expect the ratio of male users to increase in time.

Gender Percentage of users 
Female 56%
Male 44% 

Distribution of Spotify’s Users in the United States 

The majority of Spotify’s audience is inclined towards the younger generation like Gen Z and millennials. The largest age group that access Spotify for music and podcasts is between the ages of 25 and 34 with 29% of users.

Age Group Percentage of Users 
18 to 24 26% 
25 to 34 29%
35 to 44 16% 
45 to 54 11% 
55+ 19% 

30% of United States users access Spotify Every Month in 2021 

It was reported that around 30% of Americans were using Spotify every month in 2021 rising up by 1% compared to the previous year. Regardless of 1% being a slight increase, it does showcase that every year streaming platforms are gaining more users. It also witnessed a rise in weekly usage as well between the years 2020 to 2021. The weekly Spotify usage was increased from 22% to 28% which is a pretty good increase.

Wrapping Up 

There is no doubt Spotify is dominating the music streaming platform with its excellent features and capabilities. Spotify is witnessing constant growth in its monthly active users worldwide and is expected to keep growing every year.

In 2022, Spotify contained a revenue of 11.7 billion euros with the premium plans playing a major role compared to ad placements. Above we have listed down Spotify’s Statistics as of 2023 through which you understand the true impact of this music streaming platform globally. 

For a comprehensive look into the vibrant and dynamic world of short-form videos and music discovery, check out our detailed article on TikTok Statistics.