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Tiktok Statistics For 2024: Users, Demographics, Trends
By GilPress
TikTok is currently one of the most popular social media platforms worldwide with over 1.7 billion users as of 2023. This short video-sharing tool gained massive popularity in 2020 peaking at approximately 313.5 million downloads during the first quarter.
TikTok was initially launched in 2016 for the Chinese audience but later on, Bytedance decided to roll the app to a wider audience by launching the app in various other countries including the United States, which is today the largest TikTok audience with 143.4 million users.
In this article, we are going to take an in-depth look at TikTok Statistics as of 2023 and talk about the total number of users globally, the largest age group, popular categories, and much more.
TikTok Key Statistics
- TikTok has 150 million active monthly users in the United States.
- An Average TikTok user spends more than 1.5 hours each day on TikTok.
- Nearly half of Gen Z are utilizing TikTok and Instagram for search purposes instead of using Google search engines.
- 33% of TikTok users have claimed they use TikTok regularly to gain updates on the latest news from the app. (Pew)
- TikTok was the most downloaded app in 2021 beating various popular social media apps such as Instagram, Facebook, and Snapchat.
- In 2022, Consumers in China spent more than $200 Billion on the e-commerce offering in TikTok.
- More than 1 billion videos are being viewed on TikTok every day.
- On TikTok, there are more than 500 million businesses and countless small businesses available.
- The majority of TikTok users fall under the age of 18 to 24.
- TikTok was downloaded more than 700 million times worldwide during the first quarter of 2023.
- In the first three quarters of 2023, TikTok registered a revenue of about $9.4 billion.
- The best time to post on TikTok is Tuesday – 9 am EST, Thursday – 12 am, and Friday – 5 am.
- 9 am to 11 am EST from Monday to Friday is considered the most suitable time to go live on TikTok.
Also Read: Everything You Need to Know about TikTok Ban in the U.S
TikTok Overview
| Launch Date | September 2016 (China), August 2018 (Worldwide release) |
| Headquarters | Beijing, China |
| Total languages available in | 40 languages |
| Owner | ByteDance |
| Industry | Social Networking |
Number of TikTok users worldwide from 2018 to 2027
In 2023, TikTok counted approximately 1.9 billion users globally. TikTok witnessed massive popularity in 2020 rising from 652.5 million in 2019 to 1,035 million in 2020. Here is a breakdown of the total number of TikTok users worldwide from 2018 to 2027.
| Year | TikTok Users |
| 2027 | 2,249 million |
| 2026 | 2,198 million |
| 2025 | 2,136 million |
| 2024 | 2,051 million |
| 2023 | 1,922 million |
| 2022 | 1,719 million |
| 2021 | 1,407 million |
| 2020 | 1,035 million |
| 2019 | 652.5 million |
| 2018 | 347.1 million |
Source: Statista
Leading Countries with the largest TikTok users as of October 2023
The United States is the leading country with highest TikTok user count of 143.4 million, followed by Indonesia who has a total count of 106.52 million as of October 2023.
| Country Name | TikTok User |
| United States | 143.4 million |
| Indonesia | 106.52 million |
| Brazil | 94.96 million |
| Mexico | 68.89 million |
| Vietnam | 62.61 million |
| Russian Federation | 59.12 million |
| Pakistan | 48.12 million |
| Philippines | 39.48 million |
| Thailand | 38.08 million |
Source: Statista
18 to 34 is the age group with largest TikTok users
The short-form video-sharing application TikTok is highly popular among the younger generation. The age group with the highest number of TikTok users ranges between 18 to 34. Below is a table showcasing the TikTok’s user base depending on the Age group:
| Age Group | User Percentage |
| 18 to 24 | 37.3% |
| 25 to 34 | 32.9% |
| 35 to 44 | 15.7% |
| 45 to 54 | 8.3% |
| 55+ | 5.8% |
TikTok Users by Gender
TikTok contains a pretty equal ratio when it comes to the distribution of users by Gender. As of October 2023, approximately 49.2% of TikTok users worldwide were women. While the male users were approximately 50.8% of the total globally. (Statista)
Distribution of TikTok Users based on Age Group and Gender
Now that we are aware that 49.2% of TikTok users are women and 50.8% are male, let’s take a deeper look at the usage of TikTok based on their Age Group and Gender. Here is a table providing an entire breakdown of the total number of TikTok users based on their Age and Gender.
| Age Group | Female | Male |
| 18 to 24 | 18.2% | 18% |
| 24 to 34 | 15.2% | 16.9% |
| 35 to 44 | 7.9% | 8.6% |
| 45 to 54 | 4.4% | 4.3% |
| 55+ | 3.4% | 3% |
Source: Statista
As of October 2023, the age of 18 to 24 was found as the age group with the highest amount of TikTok audience worldwide. A total of 18.2% of women and 18% of the men in the platform audience were between the ages of 18 to 24. The second highest age group was 24 to 34 with 15.2% female audience and 16.9% male audience.
Most Popular Category on TikTok
According to TikTok statistics, “Entertainment” is the most popular category in the short-video sharing platform worldwide. The Entertainment hashtag has a total of 535 billion hashtag views on TikTok.
The second most popular category on TikTok is “Dance” with 181 Billion hashtag views. Below is a table showcasing the overview of some of the most popular categories on TikTok:
| Category | Popularity by Hashtag Search |
| Entertainment | 535 Billion |
| Dance | 181 Billion |
| Pranks | 79 Billion |
| Fitness/Sports | 57 Billion |
| Home reno/D.I.Y. | 39 Billion |
| Beauty/skincare | 33 Billion |
TikTok is the leading social media platform with the highest engagement rate per post
TikTok has an engagement rate of 17.96 for Micro (users with less than 15K followers) which is much higher compared to Instagram’s 3.86% and YouTube’s 1.63%. Here is a table showcasing the engagement rate of different types of influencers on TikTok in comparison to Instagram and YouTube:
| Influencer Type | TikTok | YouTube | |
| Micro (less than 15K followers) | 17.96% | 3.86% | 1.63% |
| Regular(15k-50k followers) | 9.75% | 2.39% | 0.51% |
| Rising(50k-100k followers) | 8.37% | 1.87% | 0.46% |
| Mid(100k-500k followers) | 6.67% | 1.62% | 0.43% |
| Macro (500k – 1 mil. followers) | 6.20% | 1.36% | 0.44% |
| Mega (Over 1 mil. followers) | 4.96% | 1.21% | 0.37% |
Source: Upfluence
TikTok Download Statistics
TikTok was named the second social media app that crossed 3 billion all-time downloads. It was reported that there were more than 770 million TikTok app downloads during the first three quarters of 2023. Let’s take a look at some of the additional facts related to TikTok downloads:
- In 2022, TikTok was the most downloaded app with 879.2 million downloads globally.
- During the second quarter of 2022, Colombia became the leading country with the highest TikTok downloads growth from the App Store.
- According to recent market data, it was revealed that TikTok witnessed a global decline in quarterly downloads during the 2nd quarter of 2022 by 37%.
- The country that witnessed the most decline was Finland with a total of – 27%.
- In the first half of 2021, TikTok has declared the most downloaded non-gaming app with 383 million downloads.
- TikTok has more than 1 billion downloads on Google Play Store.
Here is a complete breakdown of the total number of TikTok downloads over the years.
| Year | Total number downloads |
| 2023 (Till the Q3) | 770 million |
| 2022 | 879.2 million |
| 2021 | 656 million |
| 2020 | 850 million |
| 2019 | 693 million |
| 2018 | 657 million |
| 2017 | 132 million |
Source: Statista
Bonus Tip
As social media continues to evolve, platforms like TikTok not only shape entertainment trends but also influence tech applications in personal communication. Understanding this intersection can provide insights into user engagement and preferences across different digital environments. For a deeper dive into how AI is transforming personal interactions online, particularly in private communications, explore our discussion on the use of AI sexting chatbots for sex chat here.
Wrapping Up
TikTok is currently one of the most popular social media platforms worldwide with more than 1.7 billion users. This short video-sharing platform is expected to witness more growth in coming years and is expected to reach 2,249 million by 2027 according to Statista.
TikTok is an excellent platform for anyone who wants to promote their brand online considering its excellent engagement rate. We hope this article has helped you gain data about TikTok, its downloads, popular categories, and much more.
For a comprehensive overview of another visual-centric social media platform, check out our detailed article on Instagram Statistics.
Last updated on May 6th, 2024.
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