Tiktok Statistics For 2024: Users, Demographics, Trends

TikTok is currently one of the most popular social media platforms worldwide with over 1.7 billion users as of 2023. This short video-sharing tool gained massive popularity in 2020 peaking at approximately 313.5 million downloads during the first quarter.

TikTok was initially launched in 2016 for the Chinese audience but later on, Bytedance decided to roll the app to a wider audience by launching the app in various other countries including the United States, which is today the largest TikTok audience with 143.4 million users.

In this article, we are going to take an in-depth look at TikTok Statistics as of 2023 and talk about the total number of users globally, the largest age group, popular categories, and much more.

TikTok Key Statistics

  • TikTok has 150 million active monthly users in the United States. 
  • An Average TikTok user spends more than 1.5 hours each day on TikTok. 
  • Nearly half of Gen Z are utilizing TikTok and Instagram for search purposes instead of using Google search engines.
  • 33% of TikTok users have claimed they use TikTok regularly to gain updates on the latest news from the app. (Pew)
  • TikTok was the most downloaded app in 2021 beating various popular social media apps such as Instagram, Facebook, and Snapchat. 
  • In 2022, Consumers in China spent more than $200 Billion on the e-commerce offering in TikTok. 
  • More than 1 billion videos are being viewed on TikTok every day. 
  • On TikTok, there are more than 500 million businesses and countless small businesses available. 
  • The majority of TikTok users fall under the age of 18 to 24. 
  • TikTok was downloaded more than 700 million times worldwide during the first quarter of 2023. 
  • In the first three quarters of 2023, TikTok registered a revenue of about $9.4 billion.
  • The best time to post on TikTok is Tuesday – 9 am EST, Thursday – 12 am, and Friday – 5 am. 
  • 9 am to 11 am EST from Monday to Friday is considered the most suitable time to go live on TikTok.

Also Read: Everything You Need to Know about TikTok Ban in the U.S

TikTok Overview 

Launch Date September 2016 (China),  August 2018 (Worldwide release) 
Headquarters Beijing, China
Total languages available in 40 languages 
Industry Social Networking

Number of TikTok users worldwide from 2018 to 2027

In 2023, TikTok counted approximately 1.9 billion users globally. TikTok witnessed massive popularity in 2020 rising from 652.5 million in 2019 to 1,035 million in 2020. Here is a breakdown of the total number of TikTok users worldwide from 2018 to 2027. 

Year TikTok Users 
20272,249 million 
20262,198 million 
20252,136 million 
20242,051 million 
20231,922 million 
20221,719 million 
2021 1,407 million 
20201,035 million 
2019652.5 million 
2018    347.1 million 

Source: Statista 

Leading Countries with the largest TikTok users as of October 2023

The United States is the leading country with highest TikTok user count of 143.4 million, followed by Indonesia who has a total count of 106.52 million as of October 2023. 

Country Name TikTok User 
United States 143.4 million 
Indonesia 106.52 million 
Brazil 94.96 million 
Mexico 68.89 million 
Vietnam 62.61 million 
Russian Federation 59.12 million 
Pakistan 48.12 million 
Philippines 39.48 million 
Thailand 38.08 million 

Source: Statista 

18 to 34 is the age group with largest TikTok users 

The short-form video-sharing application TikTok is highly popular among the younger generation. The age group with the highest number of TikTok users ranges between 18 to 34. Below is a table showcasing the TikTok’s user base depending on the Age group: 

Age Group User Percentage 
18 to 24 37.3% 
25 to 34 32.9% 
35 to 44 15.7% 
45 to 54 8.3% 
55+ 5.8% 

TikTok Users by Gender 

TikTok contains a pretty equal ratio when it comes to the distribution of users by Gender. As of October 2023, approximately 49.2% of TikTok users worldwide were women. While the male users were approximately 50.8% of the total globally. (Statista

Distribution of TikTok Users based on Age Group and Gender 

Now that we are aware that 49.2% of TikTok users are women and 50.8% are male, let’s take a deeper look at the usage of TikTok based on their Age Group and Gender. Here is a table providing an entire breakdown of the total number of TikTok users based on their Age and Gender. 

Age Group Female Male 
18 to 24 18.2%18%
24 to 34 15.2%16.9%
35 to 44 7.9%8.6%
45 to 54 4.4%4.3%
55+ 3.4%3%

Source: Statista

As of October 2023, the age of 18 to 24 was found as the age group with the highest amount of TikTok audience worldwide. A total of 18.2% of women and 18% of the men in the platform audience were between the ages of 18 to 24. The second highest age group was 24 to 34 with 15.2% female audience and 16.9% male audience. 

Most Popular Category on TikTok

According to TikTok statistics, “Entertainment” is the most popular category in the short-video sharing platform worldwide. The Entertainment hashtag has a total of 535 billion hashtag views on TikTok.

The second most popular category on TikTok is “Dance” with 181 Billion hashtag views. Below is a table showcasing the overview of some of the most popular categories on TikTok: 

CategoryPopularity by Hashtag Search
Entertainment 535 Billion
Dance 181 Billion 
Pranks 79 Billion 
Fitness/Sports 57 Billion 
Home reno/D.I.Y.39 Billion 
Beauty/skincare33 Billion 

TikTok is the leading social media platform with the highest engagement rate per post

TikTok has an engagement rate of 17.96 for Micro (users with less than 15K followers) which is much higher compared to Instagram’s 3.86% and YouTube’s 1.63%. Here is a table showcasing the engagement rate of different types of influencers on TikTok in comparison to Instagram and YouTube:

Influencer Type TikTok Instagram YouTube 
Micro (less than 15K followers)17.96%3.86%1.63%
Regular(15k-50k followers)9.75%2.39%0.51%
Rising(50k-100k followers)8.37%1.87%0.46%
Mid(100k-500k followers)6.67%1.62%0.43%
Macro (500k – 1 mil. followers)6.20%1.36%0.44%
Mega (Over 1 mil. followers)4.96%1.21%0.37%

Source: Upfluence

TikTok Download Statistics

TikTok was named the second social media app that crossed 3 billion all-time downloads. It was reported that there were more than 770 million TikTok app downloads during the first three quarters of 2023. Let’s take a look at some of the additional facts related to TikTok downloads: 

  • In 2022, TikTok was the most downloaded app with 879.2 million downloads globally. 
  • During the second quarter of 2022, Colombia became the leading country with the highest TikTok downloads growth from the App Store.
  • According to recent market data, it was revealed that TikTok witnessed a global decline in quarterly downloads during the 2nd quarter of 2022 by 37%.
  • The country that witnessed the most decline was Finland with a total of – 27%. 
  • In the first half of 2021, TikTok has declared the most downloaded non-gaming app with 383 million downloads. 
  • TikTok has more than 1 billion downloads on Google Play Store. 

Here is a complete breakdown of the total number of TikTok downloads over the years. 

Year Total number downloads 
2023 (Till the Q3)770 million
2022879.2 million
2021656 million
2020850 million
2019693 million
2018657 million
2017 132 million

Source: Statista

Bonus Tip

As social media continues to evolve, platforms like TikTok not only shape entertainment trends but also influence tech applications in personal communication. Understanding this intersection can provide insights into user engagement and preferences across different digital environments. For a deeper dive into how AI is transforming personal interactions online, particularly in private communications, explore our discussion on the use of AI sexting chatbots for sex chat here.

Wrapping Up 

TikTok is currently one of the most popular social media platforms worldwide with more than 1.7 billion users. This short video-sharing platform is expected to witness more growth in coming years and is expected to reach 2,249 million by 2027 according to Statista.

TikTok is an excellent platform for anyone who wants to promote their brand online considering its excellent engagement rate. We hope this article has helped you gain data about TikTok, its downloads, popular categories, and much more. 

For a comprehensive overview of another visual-centric social media platform, check out our detailed article on Instagram Statistics.