YouTube Revenue Stats 2024: How Much is YouTube Worth?

YouTube is a powerhouse when it comes to video-streaming platforms. In 2024, YouTube had over 2.70 billion active users worldwide and 11.3 billion visits every month, which clearly indicates its massive impact. YouTube’s massive popularity worldwide has translated into a strong revenue stream, making It a notable player in the digital advertising landscape. 

In this article, we explore YouTube’s Revenue Statistics in 2024 and gain insight into its financial strength. We highlight its growth over the years and the different ways it generates revenue.

Key YouTube Revenue Statistics 

  • During the first quarter of 2023, YouTube generated a revenue of $22.31 billion.
  • The estimated revenue of YouTube in the United States is 22 billion in 2025. 
  • Advertising is the primary source of YouTube earning revenue. 
  • YouTube’s global advertising revenue crossed 8.1 billion U.S. Dollars in the first quarter of 2024.
  • MrBeast is the leading YouTube channel with a revenue of 82 million. 
  • In 2023, YouTube’s advertising revenue accounted for around 10.25% of Google’s total revenue. 
  • As of February 2024, YouTube music revenue crossed $1.1 billion U.S. Dollars. 

How Much is YouTube Worth?

Google bought YouTube for $1.65 billion in 2006 but now YouTube could be worth $400 billion — that’s more than Disney and Comcast combined.

YouTube Revenue Statistics

YouTube has experienced a total growth of 30% in its revenue in the past four years. During the first quarter of 2023, YouTube was able to successfully generate a revenue of about $22.31 billion. In 2022, YouTube generated $29.24 billion in revenue, witnessing a rise of 1.53% compared to the previous year’s figures of $28.8 billion. 

Below we have mentioned a table showcasing YouTube’s revenue from 2010 to 2023: 

2010$800 million
2011$1.3 billion
2012$1.7 billion
2013$3.1 billion
2014$4.2 billion
2015$5.5 billion
2016$6.7 billion
2017$8.1 billion
2018$11.1 billion
2019$15.1 billion
2020$19.7 billion
2021$28.8 billion
2022$29.24 billion
2023 (As of Q3)$22.31 billion
Source: Demandsage

Projected revenue of YouTube in the United States (2020 to 2025)

According to reports, YouTube was projected to generate an estimated revenue of 18 billion in the United States. The popular video streaming platform is also projected to reach a revenue of 22 billion in 2025.

Year Estimated Revenue (in billions)
202011 billion 
202318 billion 
202522 billion 

Source: Statista 

YouTube Global Advertising Revenues 

Advertising is YouTube’s primary source of income. YouTube’s global advertising revenue was 8.1 billion U.S. Dollars during the first quarter of 2024, a total growth of 21% compared to the first quarter of 2023. 

Below we have mentioned a detailed table showcasing YouTube’s global advertising revenue from 2018 to 2024: 

YearGross revenue (in million)
Q4 20183,605
Q1 20193,025
Q2 20193,603
Q3 20193,804
Q4 20194,717
Q1 20204,038
Q2 20203,812
Q3 20205,037
Q4 20206,885
Q1 20216,005
Q2 20217,205
Q3 20217,205
Q4 20218,633
Q1 20226,869
Q2 20227,340
Q3 20227,071
Q4 20227,963
Q1 20236,693
Q2 20237,665
Q3 20237,952
Q4 20239,200
Q1 20248,090

Source: Statista

YouTube: Video Ad Revenue, by Audience Size

In 2023, YouTube accounts with less than 2,000 subscribers generated almost no revenues through advertising on the platform. YouTube accounts with around 10,000 to 50,000 subscribers generated about 0,03 U.S. Dollars per video on YouTube. Meanwhile, those accounts that have around 50,000 to 55 million subscribers witnessed an average ad revenue of about 0.11 U.S. Dollars in 2023, which is up by 37.5% year over year. 

Below we have mentioned a table showcasing the YouTube video ad revenue based on audience size:

Audience Size 20222023
Huge 0.080.11
Big  0.010.03
Medium 0.010.01
Tiny 0.010

Source: Statista 

YouTube Channel Revenue 

According to a report by Forbes, YouTube Channel MrBeast generated around 82 million in revenue in 2023. Followed by Rhett & Link and Ryan Kaji in the second position with a revenue of 35 million. Jake Paul is ranked third with a total revenue of 34 million. 

Below we have mentioned a table showcasing YouTube Channel Revenue: 

Channels Revenue (in million) 
MrBeast82 million 
Rhett & Link35 million 
Ryan Kaji35 million 
Jake Paul34 million 
Markiplier30 million 
Jacksepticeye27 million 
KSI24 million 
Charli D’Amelio23 million 
Logan Paul21 million 
Emma Chamberlain20 million 
Adam Waheed11 million 
Marques Brownlee8.5 million 
Mark Rober6 million 
Dream 6 million 
Nick DiGiovanni4 million 

Source: Forbes 

YouTube: share of Google revenues 2017-2023

YouTube’s advertising revenue accounted for around 10.25% of Google’s total revenue in 2023. The same year, the popular video platform’s annual ad revenue amounted to 31.5 billion U.S. Dollars witnessing a rise from the previous year which amounted to 29.2 billion U.S. Dollars. 

YearGoogle’s total revenue 

Source: Statista 

YouTube in-app purchase revenues in January 2024, by market

In January 2024, the United States was the leading country worldwide with the highest number of YouTube in-app purchases revenue over 28.29 million U.S. Dollars spent by users through their mobile devices. Japan was ranked second on the list with an in-app purchasing revenue of 19.26 million U.S. Dollars. South Korea was ranked third with 8.77 million of YouTube’s in-app purchasing revenue.

Below we have mentioned a table showcasing a list of top countries with the highest YouTube in-app purchasing revenue: 

Top Countries Revenue in millions U.S. Dollars 
United States 28.29
South Korea8.77
Australia 2.82
Brazil 2.77
United Kingdom 2.49
Hong Kong2.3
Canda 2.02
Germany 1.9

Source: Statista 

YouTube Music Revenue

YouTube Music is a music streaming platform developed by YouTube where users can explore a variety of songs, albums, podcasts, remixes, and more. As of February 2024, the total revenue generated by YouTube Music was revealed to be $1.1 billion, showcasing a significant growth in its revenue compared to the previous year which recorded a revenue of $1.07 billion. 

Below we have mentioned a table showcasing YouTube Music Revenue over the years: 

2024 (Feb.)$1.1 billion
2023$1.07 billion
2022$880 million
2021$550 million
2020$330 million


How much revenue does YouTube generate per year?

YouTube generated revenue of $22.31 billion in the first quarter of 2023, compared to $29.24 billion the previous year. 

How much is 1,000 views in YouTube revenue?

The revenue of 1,000 views on YouTube can vary depending on the industry and video type. For example, a gaming video can earn you up to $0.50 – $4.00 per 1,000 views, while a tech reviews video can earn you around $1.00 – $5.00 per thousand views. 

How does YouTube earn revenue?

Advertising is YouTube’s main source of revenue. Monthly subscription plans called “YouTube Premium” also play a significant role in earning money. 

How big is YouTube statistics over the years?

Over the years, YouTube has established itself as one of the top video streaming platforms in the world, and in 2024, it had 2.70 billion active users. 

Why don’t 98% of YouTube videos get views?

One of the primary reasons 98% of YouTube videos do not get views is a low-quality or unattractive thumbnail. The first thing a person notices on YouTube is your thumbnail, which makes it extremely important to create an eye-catching thumbnail to attract the maximum audience.

How many users are on YouTube in 2024?

In 2024, there will be 2.70 billion active users on YouTube, and about 47% of all global internet users will access YouTube monthly, showcasing its excellent impact. 


The above-mentioned YouTube revenue statistics clearly showcase YouTube’s excellent impact and growth in the financial sector over the years. YouTube’s global advertising revenue has witnessed significant growth over the years and reached a milestone of 8.1 billion U.S. Dollars in the first quarter of 2024. Today, YouTube expands its economic impact through different profitable methods such as traditional ad revenue to YouTube premium plans which play a significant role in its total revenue. Overall, looking at the current statistics YouTube still remains one of the most-used video streaming platforms worldwide with the user base and revenue increasing every year.