Apple to Target 2.15 Billion Video Streaming Viewers

The Wall Street Journal reports that Apple plans to add video streaming of original content to Apple Music, escalating “the arms race between Apple Music and Spotify, which both offer essentially the same catalog of tens of millions of songs, by adding other content that could distinguish Apple’s service… the entry of the world’s most valuable company into original television and films could be a transformative moment for Hollywood and mark a significant turn in strategy for Apple as it starts to become more of a media company.”

eMarketer: “Number of digital video viewers will climb to 2.15 billion this year… More than 62% of the world’s internet users will view digital video in 2017, up from 60.8% in 2016.”