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Midjourney Statistics – Users, Growth, Revenue 2024
By GilPress
In today’s date, Midjourney is among one of the most popular AI image-generating programs in the market that has completely transformed the AI Art industry. The platform currently has around 19.26 million users on its discord server which clearly indicates the platform has a huge impact among the users.
In this article, we are going to take a look at Midjourney Statistics to gain a better understanding of its user base, growth, revenue, valuation, and more.
Top Midjourney Statistics
- There are 19.26 million Midjourney registered users as of March 2024.
- 17.04 million people visited Midjourney worldwide in April 2024.
- In 2024, Midjourney’s revenue is projected to reach $300 million.
- Midjourney surpassed 1 million users in 6 months of its initial release.
- Midjourney is dominated by male users 58.85%, while the share of female users is 41.15%.
- As of February 2024, Midjourney’s subreddit members reached 1.1 million.
- 75.11% of people access Midjourney via Desktops.
Midjourney Overview
| Release Date | July 12, 2022 |
| Founder | David Holz |
| Headquarters | San Francisco, California |
| Revenue Estimation for 2024 | $300 million |
| Website | midjourney.com |
How Many Users Does Midjourney Have?
According to the latest reports, Midjourney has 19.26 million registered users as of March 2024 on its discord server. Back in December 2023, the registered users were 17.5 million showcasing a user growth of 1.76 million in 3 months. In addition, Midjourney’s daily active users usually move between 1.2 million and 2.5 million.
Users need to create a Discord account for themselves to utilize Midjourney by entering Midjourney serves to access its tool. Which has resulted in Midjourney becoming the most famous Discord served globally.
Midjourney Surpassed 1 Million Users in 6 Months
Midjourney was released in 2022 and the platform took about 6 months to reach a milestone of 1 million users. It is the fifth fastest platform to surpass 1 million users worldwide. The list is ruled by Threads which crossed 1 million users in just 1 hour of its release.
| Rank | Platform | Time Required to Surpass 1 Million Users |
| 1 | Threads | 1 hour |
| 2 | ChatGPT | 5 days |
| 3 | 2.5 months | |
| 4 | Spotify | 5 months |
| 5 | Midjourney | 6 months |
| 6 | Dropbox | 7 months |
| 7 | 10 months | |
| 8 | Foursquare | 13 months |
| 9 | 2 years | |
| 10 | Airbnb | 2.5 years |
| 11 | Kickstarter | 2.5 years |
| 12 | Netflix | 3.5 years |
Midjourney’s Subreddit reached 1.1 million members on February 2024
There has been a significant rise in Midjourney’s subreddit where it went from 0.93 million in November 2023 to 1.1 million in February 2024. Although there has been a constant rise in Midjourney’s subreddit members, the engagement rate has been witnessing a decline on the subreddit.
Back in November 2023, there were about 200 comments and 70 posts every day compared to 400 posts and 4,000 comments recorded as the peak activity every day.
| Month and Year | Number of Midjourney’s Subreddit Members |
| February 2024 | 1.1 million |
| November 2023 | 936,516 |
| August 2023 | 770,442 |
| Apr 2023 | 160,662 |
| December 2022 | 61,628 |
| August 2022 | 8,430 |
| Jun 2022 | 5 |
17.04 Million People Globally Visited Midjourney in April 2024
According to SimilarWeb, approximately 17.04 million people visited Midjourney in both January and April 2024. However, there has been a significant rise in the number of visits to Midjourney in March 2024 when the platform recorded a whopping 18.48 million visits worldwide.
| Month | Percentage of people visited Midjourney |
| February 2024 | 17.04 million |
| March 2024 | 18.48 million |
| April 2024 | 17.04 million |
Midjourney Demographics
In this section, we are going to take a look at Midjourney’s demographic including the Gender distribution and Age group.
Midjourney Users By Gender
Reports suggest that the majority of the Midjourney users are males, with an estimate of 58.85% users. Although the platform is majorly dominated by the male audience there has been a significant growth in the female user base. Currently, the percentage of female users accessing the platform is 41.15%.
| Gender | Share of users |
| Female | 41.15% |
| Male | 58.85% |
Midjourney Users By Age
The Midjourney’s user base inclines towards the younger audience ranging from 18 to 34 year-olds. The Age group with the highest number of Midjourney user base is 25 to 34 year olds with 37.44% of users accessing the platform.
The second leading age group is users between 18 to 24 years old who have an estimate of 22.39%. 35 to 44 is the third largest age group with 19.62% of Midjourney users. There has been a significant decline in the user base after the age of 44.
Below we have mentioned a table showcasing the Midjourney Users by Age group:
| Age Group | Midjourney Visitors |
| 18 to 24 years | 22.39% |
| 25 to 34 years | 37.44% |
| 35 to 44 years | 19.62% |
| 45 to 54 years | 11.36% |
| 55 to 64 years | 5.72% |
| Over 65 years | 3.47% |
75.11% of Midjourney users prefer to access the platform through the Desktop
Since Midjourney is an AI image-generating platform, the majority of its users prefer to access the tool through their Desktop compared to the Mobile web. The small screen of the Mobile web can often make it uncomfortable for users to access the tool and generate their desired images. Overall, 75.11% of midjourney users are accessing the tool through Desktop, while 24.89% are accessing it through Mobile web.
| Device Type | Share of users |
| Desktop | 75.11% |
| Mobile Web | 24.89% |
Midjourney Traffic Statistics
In this section, we are going to discuss Midjourney traffic statistics where we will include Midjourney traffic generated by Region, Marketing channel, Social Media, and more.
Midjourney Statistics by Region
A large portion of Midjourney users is from the United States by 16.99% with an average visit duration of 11 minutes and 29 seconds. Followed by India in the second position by 5.28%, it has an average visit duration of 5 minutes and 55 seconds and Brazil ranked third in the list with 4.07% of Midjourney user base with an average duration of 10 minutes and 10 seconds.
Below we have mentioned a table showcasing the Midjourney user base based on Region:
| Country | Share of Traffic | Visit Duration |
| United States | 16.99% | 11:29 |
| India | 5.28% | 5:55 |
| Brazil | 4.07% | 10:10 |
| France | 3.93% | 6:38 |
| Germany | 3.84% | 9:13 |
Midjourney Traffic by Marketing Channels
The traffic recorded by Midjourney in March 2024 was 18.48 million, while the platform witnessed a decline in traffic by almost 1 million the next month when the page visited number reached 17.04 million.
But talking about the Marketing channels, the Majority portion of Midjourney traffic is generated Directly by 62.63%. Organic search is the second most popular channel generating 30.75% of the midjourney traffic.
Below we have mentioned a table showcasing Midjourney traffic based on Marketing channels:
| Channels | Share of traffic generated towards Midjourney |
| Direct | 62.63% |
| Organic Search | 30.75% |
| Social | 3.93% |
| Referrals | 2.06% |
| 0.51% | |
| Paid Search | 0.10% |
| Display ads | 0.02% |
Midjourney Organic Search
There are certain organic search terms that have increased the click-through numbers on Midjourney. The most popular organic search term is “midjourney” which generated more than half 52.08% of traffic on Midjourney. Followed by “midjourney ai” as the second most popular search term assembling 4.67% of traffic.
Below we have mentioned the top 5 organic search terms that generated the highest percentage of traffic on Midjourney:
| Top Organic search terms | Percentage of traffic |
| midjourney | 52.08% |
| Midjourney ai | 4.67% |
| ???? | 1.69% |
| mid journey | 1.58% |
| midjourney free | 0.99% |
Midjourney Paid Search
Apart from organic search, paid search also plays an important role in generating traffic on Midjourney. As per paid search, “midjourney” is the leading search term that generates the maximum amount of traffic on Midjourney by 69.09%. Followed by “midjourney ai” in the second position at 9.44% and “mid journey” in the third position at 2.69%.
Below we have mentioned the top 5 midjourney paid search terms that generate the maximum amount of traffic on the platform:
| Top Paid search terms | Percentage of traffic |
| midjourney | 69.09% |
| midjourney ai | 9.44% |
| mid journey | 2.69% |
| midjorney | 0.31% |
| midjourney free | 0.27% |
Midjourney Social Media Traffic
YouTube is the leading social media platform that generates the highest amount of traffic on Midjourney by 37.16%. Followed by Discord in the second position which directs about 29.84% of traffic and Reddit in the third position which directs 8.74% of traffic.
Below we have mentioned leading social media channels and the percentage of traffic they direct towards Midjourney:
| Top Social Media Channels | Percentage of Traffic |
| YouTube | 37.16% |
| Discord | 29.84% |
| 8.74% | |
| 7.96% | |
| X (Twitter) | 5.24% |
| Other | 11.06% |
Midjourney Revenue
Midjourney was released in 2022 and within its first year, it generated a revenue of $50 million. Further in 2023, the platform generated around $150 million and various sources predict Midjourney will witness a growth of $100 million in 2024. In this section, we are going to take a close look at the Midjourney valuation and revenue.
In 2023, Midjourney generated a Revenue of $200 Million
Midjourney doesn’t have any client or API and in fact, it had $0 investment but regardless the platform was able to generate an annual revenue of $200 in 2023. The primary interface that is utilized to interact with this generative AI service is still Discord.
Midjourney majorly focuses on sustainable growth and strategic planning. The platform has generated various paid plans along with additional GPU time purchases.
Midjourney was ranked as the 4th most visited generative AI service in 2023 and looking at its continuous user growth and demand, various sources predict the platform will reach a revenue of $300 million in 2024.
| Year | Midjourney Revenue |
| 2024* | $300 million |
| 2023 | $200 million |
| 2022 | $50 million |
The Valuation of Midjourney is projected to rise between 2023 to 2032 at a rate of 34.1%
In 2022, Midjourney was valued at around $10.5 billion and reports suggest the platform is projected to witness significant growth between 2023 to 2032 at a CAGR of 34.1% which will result in Midjourney reaching a value of $191.8 billion by 2032.
Midjourney Subscription Plans
A primary source through which Midjourney generates its revenue is its premium subscriptions. The Basic plan is available at $10 monthly, while the annual subscription costs $96 with $8/month. So, let’s take an in-depth look at the plans offered by Midjourney.
| Midjourney Plan | Monthly Subscription Cost | Annual Subscription Costs | Fast GPU Time |
| Basic Plan | $10 | $96($8 / month) | 3.3 hr/month |
| Standard Plan | $30 | $288($24 / month) | 15 hr/month |
| Pro Plan | $60 | $576($48 / month) | 30 hr/month |
| Mega Plan | $120 | $1152($96 / month) | 60 hr/month |
FAQs
How many users are in Midjourney?
Midjourney has 19.26 million registered users on its Discord server as of March 2024, according to the latest reports.
How much does midjourney profit?
Midjourney generated a revenue of $200 million in 2023 without any investors showcasing AI services can be profitable with $0 investments. Some reports also projected the platform will generate a revenue of $300 in 2024.
Which countries use Midjourney the most?
The United States is the leading country that uses Midjourney the most with an estimate of 16.99%. Followed by India in the second position with 5.28% and Brazil in the third position with 4.07%.
Who is the CEO of Midjourney?
Midjourney’s Founder David Holz has been serving as the CEO of Midjourney since its release in 2022.
Who uses Midjourney the most?
Midjourney is most used by young adults. The leading Age group to access Midjourney is 25 to 34 by 37.44%. Followed by the age category 18 to 24 in the second position by 22.39%.
Can I use Midjourney for free?
No, you cannot use Midjourney for free as the platform has removed its free plans in June 2023. Therefore, users need to purchase a subscription starting at a price of $10 to access the platform.
Who is the target audience of Midjourney?
The Target audience of Midjourney is those individuals who want to generate high-quality and realistic images using text prompts.
Wrapping Up
Based on the above statistics it’s clear Midjourney has an amazing user base and revenue generation. Although Midjourney is still relatively new, the platform is making some excellent profits along with sources projecting the revenue to reach $300 million in 2024. Overall, looking at the growth and demand for AI-driven platforms, Midjourney is expected to continue witnessing excellent growth in the coming years.
Last updated on June 3rd, 2024.
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