Music Streaming Patterns in India, US and Singapore

Streaming patterns-from-data-saavn

Devendra Desale reports for KDnuggets on Saavn presentation at Strata Singapore:

Rishi Malhotra, Cofounder and CEO, Saavn shared how a music streaming company who has a large portion of mobile users (95%), has used this rich data to improve their services. Data has to be part of company “Eat data for breakfast” is of the motto of the company. Their datasets act as proxy for billion users, track how user access the service and find patterns. He emphasized on the data ripple reflect, and how corporates should consider collaborating and developing cross-industry strategies based on data.