How Many Shopify Stores Are There – Statistics 2024

Shopify was released in 2006, offering online retailers a platform for operating various services such as payments, shipping, marketing, etc. Today, Shopify sits at the forefront of the e-commerce industry with over 4.6 million stores across 175 countries. Shopify has empowered millions of businesses across the world to create, manage, and scale their online stores. 

In this guide, we are going to talk about Statistics related to Shopify and highlight its market dominance, revenue figures, reach, and other valuable insights. 

Key Shopify Statistics 2024

• As of 2024, there are over 700 million consumers on Shopify. 
• 62% of the total Shopify stores are situated in the United States. 
• There are 2.1 million Average daily active users on Shopify.
• The United States has 2,978,547 Shopify Stores. 
• Around 4.8 million online stores worldwide utilize the e-commerce platform Shopify.
• 79% of Shopify’s total traffic is acquired through mobile devices. 
• There are around 48,426 stores worldwide on Shopify Plus. 
• Apparel is the leading product category with the highest number of stores in Shopify. 
• North America is the leading region with the highest number of Shopify stores globally. 
• Across 175 countries there are 4.80 million websites powered by Shopify. 
• The United States is currently the leading country with the highest number of Shopify Plus Stores 28,210.
• The registered revenue of Shopify since the first three quarters of 2023 is $4.9 billion.

Shopify Store Statistics by Country

As of January 2024, Shopify has been utilized by over 4.80 million live online stores worldwide. The total number of websites that have utilized Shopify is 7.34 million with the United States having 60.41% of the domain under Shopify alone. 

The United States is the leading country with the highest number of Shopify stores worldwide with 2,978,547. Followed by the United Kingdom in the second position with 205,038 Shopify stores and Australia in the third position in this list with 152,007 stores. 

Below we have mentioned a table showcasing the top 10 countries worldwide with the highest number of Shopify stores.

Rank	Country	Number of Shopify Stores
1	United States	2,978,547
2	United Kingdom	205,038
3	Australia	152,007
4	Brazil	150,710
5	Germany	122,539
6	Canada	110,380
7	.co Websites	87,473
8	France	66,425
9	India	59,299
10	Netherlands	49,531

Shopify Stores by Region 

North America is the region with the highest number of Shopify stores worldwide; it has about 2,802,399 Shopify stores, which is the highest in this list. This is followed by Europe as the second region with the highest number of Shopify stores, 607,917. 

Below we have mentioned a table showcasing the number of Shopify stores worldwide based on region:

Region	Shopify Stores
North America	2,802,399
Europe	607,917
Oceania	25,729
Asia	18,109
Africa	24,308

Shopify Merchant Statistics

When it comes to Shopify Merchants North America is the leading region with 875,000 Shopify merchants. Followed by Europe, Middle East, and Africa in the second position with 437,282 Shopify merchants. 

Below we have mentioned a table showcasing the number of Shopify merchants based on Region.

Region	Number of Shopify Merchants
North America	875,000
Europe, Middle East, and Africa	437,282
Asia Pacific and China	262,460
Canada	105,136
Latin America	70,111

Market Share of Shopify in the U.S. 

There has been significant growth in the market share of Shopify in the U.S. Below we have mentioned a table showcasing the market share of Shopify in the United States from 2018 to 2023:

Year	Market Share of Shopify
2023	28%
2022	29%
2021	19%
2020	30%
2019	23%
2018	18%

Shopify Online Stores Worldwide by Product Category 

The popular e-commerce platform Shopify is utilized by a wide range of businesses and companies from different sectors worldwide. As of June 2023, the Apparel sector is the leading product category with the highest number of stores (520,321). Followed by the Home and Garden category in the second position with 221,381 stores. 

Below we have mentioned a table showcasing the number of stores running on Shopify based on product category: 

Product Category	Number of stores
Apparel	520,321
Home & Garden	221,381
Beauty & Fitness	186,706
Food & Drink	116,008
People & Society	68,801
Sports	62,669
Health	61,983
Arts & Entertainment	61,283
Toys & Hobbies	53,082
Pets & Animals	40,609
Autos & Vehicles	36,090
Gifts & Special Events	35,526
Consumer Electronics	34,804
Business & Industrial	31,767
Computers	28,878

Source: Statista 

Market Capitalization of Shopify from 2015 to 2024

Over the last few years, there has been significant growth in the market capitalization of Shopify from 2.05 billion U.S. Dollars in 2015 to reaching a milestone of 96.35 billion U.S. Dollars in 2024, Shopify has come a long way. 

This e-commerce platform witnessed a year-on-year growth of 200% in 2019 and 2020 which led to a peak in market capitalization in 2021 with 171.57 billion U.S. Dollars. The global pandemic can be regarded as one of the top reasons behind such massive growth in the e-commerce industry. Shopify witnessed a significant decrease in its market capitalization in 2022 after the pandemic-related restrictions were lifted from most countries worldwide. 

Below we have mentioned a table showcasing the market capitalization of Shopify from 2015 to 2024: 

Year	Market capitalization
2015	2.05 billion
2016	3.8 billion
2017	10.04 billion
2018	15.3 billion
2019	46.01 billion
2020	137.41 billion
2021	171.57 billion
2022	44.15 billion
2023	100.04 billion
2024	96.35 billion

Source: Statista 

Shopify’s Revenue from 2020 to 2023

During the third quarter of 2023, Shopify generated a revenue of $1.7 billion worldwide. It also generated a revenue of $1.69 billion during the second quarter of 2023 and $1.50 billion in the first quarter of 2023. 

Below we have mentioned a table displaying Shopify’s revenue from 2020 to 2023 to help you understand its growth over the years: 

Quarter	Shopify Revenue
Q3 of 2023	$1.7 billion
Q2 of 2023	$1.69 billion
Q1 of 2023	$1.50 billion
Q4 of 2022	$1.73 billion
Q3 of 2022	$1.36 billion
Q2 of 2022	$1.29 billion
Q1 of 2022	$1.20 billion
Q4 of 2021	$1.38 billion
Q3 of 2021	$1.12 billion
Q2 of 2021	$1.11 billion
Q1 of 2021	$0.98 billion
Q4 of 2020	$0.97 billion
Q3 of 2020	$0.76 billion
Q2 of 2020	$0.71 billion
Q1 of 2020	$0.47 billion

Subscription revenue of Shopify from 2015 to 2023

Year	Subscription Revenue of Shopify
2023	$1.3 billion
2022	$1.5 billion
2021	$1.34 billion
2020	$908.76 million
2019	$642.24 million
2018	$465 million
2017	$310.03 million
2016	$188.61 million
2015	$111.98 million

Source: Shopify

Shopify Customer Statistics

Shopify has witnessed excellent growth in its buyers over the last few years. As of 2023, there are 700 million Shopify buyers worldwide and 649 million in 2022.

Below we have mentioned a table displaying Shopify customer statistics over the years:

Year	Buyers
2014	28 million
2015	57 million
2016	100 million
2017	163 million
2018	216 million
2019	300 million
2020	457 million
2021	572 million
2022	649 million
2023	700 million

Shopify GMV (Gross Merchandise Volume)

Shopify’s gross merchandise volume refers to the total value of the merchandise sold during a particular period. As of the first three quarters of 2023, Shopify has sold $160.8 Billion of gross merchandise volume. The GMV of Shopify in 2022 was $197.3 Billion and $175.4 Billion in 2021. 

Below we have mentioned a table showcasing Shopify’s GMV from 2012 to 2023:

Year	Shopify GMV
2012	$707.4 Million
2013	$1.62 Billion
2014	$3.76 Billion
2015	$7.7 Billion
2016	$15.37 Billion
2017	$26.32 Billion
2018	$41.1 Billion
2019	$61.14 Billion
2020	$119.58 Billion
2021	$175.4 Billion
2022	$197.3 Billion
2023 (As of Q3)	$160.8 Billion

Shopify Revenue by Region

Shopify generated a revenue of $2.15 Billion U.S. Dollars from the North American region itself which includes the USA, Canada, and Mexico and it accounted for a total sale of 73.3% worldwide. Around $780 million of revenue was generated from regions outside North America. Europe, the Middle East, and Africa were the second leading regions with the highest Shopify revenue of $454.27 million accounting for 15.5% of total sales. 

Below we have mentioned a table showcasing Shopify’s revenue from different regions of the world:

Region	Revenue
North America	$2.15 Billion
Europe, Middle East & Africa	$454.27 Million
Asia Pacific & China	$292.24 Million
Latin America	$36.16 Million

Now, let’s take a look at the total share of Shopify revenue from different regions of the world:

Region	Share of Revenue
North America	73.3%
Europe, Middle East & Africa	15.5%
Asia Pacific & China	10%
Latin America	1.2%

Shopify Plus Statistics 

Shopify Plus was released in February 2014, it was specially designed for large e-commerce businesses as it offers various advanced features and support for an enhanced experience. As of January 2024, there are over 48,426 Shopify plus stores available across 175 countries. 

The United States is currently the leading country with the highest number of Shopify Plus Stores by 28,210. Below we have mentioned a table showcasing the top countries with the highest Shopify Plus stores:

Country	Number of Shopify Plus Stores
United States	28,210
United Kingdom	3,540
Australia	3,159
Canada	2,972
Germany	1,411
France	976
Denmark	675
Netherlands	605
Japan	499
India	484

Source: Trends.BuiltWith 

Overview of Shopify apps over the years

As of 2023, the Shopify app store has more than 8000 applications available in numerous categories to help companies and businesses customize their stores. There is a total of 100 checkpoint reviews that each Shopify application has to go through before it is released on the Shopify app store. 

Below we have mentioned a table showcasing Shopify apps from 2015 to 2023:

Year	Shopify Apps
2015	900
2016	1,400
2017	2,300
2018	2,500
2019	3,700
2020	6,000
2021	7,000
2022	Data Unavailable
2023	Over 8,000

Most Successful Shopify Stores 

Here is a breakdown of the top 10 most successful shopify stores: 

Rank	Store	Industry
1	Colourpop	Cosmetics
2	jeffreestarcosmetics.com	Cosmetics
3	fashionnova.com	Fashion
4	reddressboutique.com	Fashion
5	gymshark.com	Sportswear
6	cupshe.com	Fashion
7	omaze.com	Fundraising
8	mnml.la	Fashion
9	yeezysupply.com	Footwear
10	kith.com	Fashion

Source: Webinopoly 

Shopify Merchant Solution Revenue

The Merchant solution revenue includes referral fees, POS hardware sales, payment processing fees, and advertising-generated revenue. As of the first three quarters of 2023, Shopify’s merchant solution revenue is $3.6 Billion.

Below we have mentioned a table showcasing Shopify’s Merchant Solution Revenue from 2012 to 2023: 

Year	Revenue
2012	$4.51 Million
2013	$11.91 Million
2014	$38.35 Million
2015	$93.25 Million
2016	$200.72 Million
2017	$363.27 Million
2018	$608.23 Million
2019	$933.93 Million
2020	$2.02 Billion
2021	$3.26 Billion
2022	$4.1 Billion
2023 (As of Q3)	$3.6 Billion

Below we have mentioned an overview of the revenue share from Merchant Solutions in Shopify’s overall revenue from 2012 to 2022. 

Year	Growth %
2012	19.02%
2013	23.7%
2014	36.52%
2015	45.44%
2016	51.56%
2017	53.95%
2018	56.54%
2019	59.35%
2020	68.99%
2021	62%
2022	73.21%

Wrapping Up 

Shopify has been a dominating force in the e-commerce industry with more than 4.6 million stores across 175 countries. In fact, in 2023, Shopify generated an annual revenue of $1.7 billion, indicating excellent growth for the platform. From a massive user base to impressive revenue generated Shopify is empowering more and more businesses worldwide to thrive through online domains.