Tag Archives: emarketer

AI and Data-Driven Marketing Technology

Scott Brinker: …you can see from this chart that master-martech-analyst David Raab shared at the last MarTech confernece in San Francisco that AI (machine intelligence) is blossoming across the whole industry with vendors of all sizes (and this is only … Continue reading

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13-Year-Old Facebook Dominates Social Media

  Facebook was launched on February 4, 2004 when Thefacebook.com went live. Its home screen read, says David Kirkpatrick in The Facebook Effect, “Thefacebook is an online directory that connects people though social networks at colleges.” Zuckerberg’s classmate Andrew McCollum … Continue reading

Posted in Facebook, Social Media, social networks | Tagged , | 3 Comments

Fitbit Shares Down 70% Since IPO as Wearables Market Shifts from Fitness to Healthcare

eMarketer, June 2016: Ericsson ConsumerLab polled wearable device owners from Brazil, China, South Korea, the UK and the US who had stopped using their wearable—which was about one in 10 wearable users… Still, eMarketer forecasts that usage is growing in the … Continue reading

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Apple to Target 2.15 Billion Video Streaming Viewers

The Wall Street Journal reports that Apple plans to add video streaming of original content to Apple Music, escalating “the arms race between Apple Music and Spotify, which both offer essentially the same catalog of tens of millions of songs, … Continue reading

Posted in Apple, Uncategorized, Video | Tagged | 1 Comment

The iPhone 10th Anniversary

Ten years ago today, Apple announced the iPhone. Demonstrating the new pocket communicating computer at Macworld in San Francisco, Steve Jobs said: Every once in a while, a revolutionary product comes along that changes everything… today, we’re introducing three revolutionary … Continue reading

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Internet of Things (IoT) Budgets and Importance by Industry

An April 2015 survey of global executives across a variety of different industries conducted by Tata Consultancy Services (TCS) found that respondents in banking and financial services predicted that average IoT per-company spending for their sector would grow to $153.5 million … Continue reading

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Digital Tipping Point: Online Advertising will Surpass TV Advertising in 2017

eMarketer: Next year will mark a major milestone for ad spending, as total digital surpasses TV for the first time, according to eMarketer’s newest quarterly ad spending forecast. In 2017, TV ad spending will total $72.01 billion, or 35.8% of … Continue reading

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