Tag Archives: emarketer

Apple to Target 2.15 Billion Video Streaming Viewers

The Wall Street Journal reports that Apple plans to add video streaming of original content to Apple Music, escalating “the arms race between Apple Music and Spotify, which both offer essentially the same catalog of tens of millions of songs, … Continue reading

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The iPhone 10th Anniversary

Ten years ago today, Apple announced the iPhone. Demonstrating the new pocket communicating computer at Macworld in San Francisco, Steve Jobs said: Every once in a while, a revolutionary product comes along that changes everything… today, we’re introducing three revolutionary … Continue reading

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Internet of Things (IoT) Budgets and Importance by Industry

An April 2015 survey of global executives across a variety of different industries conducted by Tata Consultancy Services (TCS) found that respondents in banking and financial services predicted that average IoT per-company spending for their sector would grow to $153.5 million … Continue reading

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Digital Tipping Point: Online Advertising will Surpass TV Advertising in 2017

eMarketer: Next year will mark a major milestone for ad spending, as total digital surpasses TV for the first time, according to eMarketer’s newest quarterly ad spending forecast. In 2017, TV ad spending will total $72.01 billion, or 35.8% of … Continue reading

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Price is #1 Barrier to the Purchase of IoT Devices

Accenture: Consumers report that price is the top barrier to the purchase of IoT devices, with 62 percent believing these devices are too expensive. This perception is almost consistent across age groups and countries—with mature markets only slightly less concerned … Continue reading

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Use of IoT in Healthcare and Life Sciences

eMarketer: Despite numerous regulatory and privacy constraints, organizations inside and outside the healthcare industry are exploring ways to put the IoT to work. Players include pharma and biopharma manufacturers; hospitals and clinics; physicians, nurses and other healthcare providers (HCPs); health … Continue reading

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