Launched in 2005, today YouTube is one of the most popular social media platforms globally, with over 2 billion monthly active users. YouTube is the perfect platform for all kinds of video content, whether it’s related to education, guides, entertainment, news reports, etc. Over the years, YouTube has seen continuous growth in its user base from people of different genders, demographics, geographical reach, and more.
In this article, we are going to explore YouTube’s User statistics, including its monthly active users, audience size by country, gender distribution, and more.
Top YouTube User Stats
- In 2024, YouTube has 2.9 billion monthly active users.
- India is the leading country with the highest number of YouTube users, 476 million.
- 54.3% of YouTube users are Male, while 45.7% of the users are Female.
- The average time spent by users in the US accessing YouTube is 48.7 minutes.
- Reports suggest that YouTube’s monthly active users are projected to reach 3.1 billion in 2025.
- Users aged 25 to 34 years old have the highest share of YouTube users at 21.3%.
- In South Korea, the monthly time spent on the YouTube mobile app per user is 45 hours and 49 minutes.
YouTube Monthly Active Users
YouTube is the ultimate destination for individuals looking for entertainment, learning, and finding tutorials on various topics, advertisements, etc. This results in YouTube attracting a large number of users every month. In 2024, the platform reached a total of 2.9 billion monthly users. In Fact, reports also suggest YouTube will cross a milestone of 3 billion monthly active users in 2025.
Below, we have mentioned a table showcasing the growth in YouTube’s monthly active users from 2010 to 2025:
| Year | YouTube Monthly Active Users |
| 2010 | 200 million |
| 2011 | 500 million |
| 2012 | 700 million |
| 2013 | 1 billion |
| 2014 | 1.1 billion |
| 2015 | 1.3 billion |
| 2016 | 1.5 billion |
| 2017 | 1.6 billion |
| 2018 | 1.8 billion |
| 2019 | 2 billion |
| 2020 | 2.3 billion |
| 2021 | 2.5 billion |
| 2022 | 2.68 billion |
| 2023 | 2.70 billion |
| 2024 | 2.9 billion |
| 2025* | 3.1 billion |
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YouTube Users by Age Group
Individuals that fall under the age category of 25 to 34 are most likely to access YouTube with a total 21.3% share of users utilizing the platform. The Age group 35 to 44 is the second leading age category with 17.5% of users, while 18 to 24 years old is the third leading age group with 15.5% of YouTube users. Overall, young adults and early middle age users are more likely to access YouTube compared to other age groups. There is a significant drop in the share of users, after the age of 55.
Below we have mentioned a table showcasing YouTube users by Age Group:
| Age Group | Share of Users |
| 18 to 24 | 15.5% |
| 25 to 34 | 21.3% |
| 35 to 44 | 17.5% |
| 45 to 54 | 12.5% |
| 55 to 64 | 9.2% |
| Over 65 | 9.2% |
YouTube Users worldwide by Age group and Gender
As of April 2024, 12.1% of the global YouTube audience was composed of Male users aged between 25 to 34 years old, along with 9.4% of female users of the same age. Male users aged between 35 to 44 years old accounted for 9.8% of the total YouTube audience, while the female audience of the same age group accounted for 8.1%.
Below we have mentioned a table showcasing YouTube users worldwide by Age group and Gender as of April 2024:
| Age Group | Male | Female |
| 18 to 24 | 9% | 6.7% |
| 25 to 34 | 12.1% | 9.4% |
| 35 to 44 | 9.8% | 8.1% |
| 45 to 54 | 6.9% | 6% |
| 55 to 64 | 4.8% | 4.6% |
| Over 65 | 4.5% | 5% |
Source: Statista
YouTube Users by Gender
According to reports, the percentage of male audience accessing YouTube was 54.3% and the percentage of female audience accessing the platform was 45.7% which is slightly lower compared to males in April 2024.
| Gender | Share of YouTube users |
| Male | 54.3% |
| Female | 45.7% |
Source: Statista
YouTube Users by Region
As of April 2024, India was the leading country with the largest number of YouTube audiences worldwide with around 476 million users engaging with YouTube. The United States is ranked second in this list with 238 YouTube viewers, while Brazil takes third place with 147 million YouTube viewers.
Below we have mentioned a table showcasing YouTube audience size by Country:
| Country | Number of YouTube users |
| India | 476 million |
| United States | 238 million |
| Brazil | 147 million |
| Indonesia | 139 million |
| Mexico | 84.2 million |
| Japan | 79.4 million |
| Pakistan | 66.1 million |
| Germany | 65.7 million |
| Vietnam | 63 million |
| Philippines | 58.1 million |
| Turkey | 58.1 million |
| United Kingdom | 55.7 million |
| France | 50.2 million |
| Egypt | 48.1 million |
| Thailand | 44.2 million |
| South Korea | 43.6 million |
| Italy | 41.5 million |
| Spain | 39.1 million |
| Bangladesh | 36.8 million |
| Argentina | 31.1 million |
Source: Statista
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YouTube App User Engagement
In 2023, users globally spent about 28 hours accessing YouTube mobile apps per month. Users in South Korea became the leading country with the highest monthly time spent engaging with video content on YouTube apps by 45 hours and 49 minutes. Followed by Thailand in second position with 42 hours and 29 minutes. Russia is ranked in third position with 37 hours and 25 minutes.
Below we have mentioned a table showcasing the monthly time spent on the YouTube mobile app per user as of December 2023:
| Country | Time spent in hours |
| South Korea | 45.49 |
| Thailand | 42.29 |
| Russia | 37.25 |
| Malaysia | 37.08 |
| Finland | 34.08 |
| Japan | 33.02 |
| Romania | 32.4 |
| Philippines | 32.07 |
| Indonesia | 31.57 |
| Singapore | 29.45 |
| Bulgaria | 28.44 |
| Croatia | 28.36 |
| India | 28.2 |
| Worldwide | 27.43 |
| Israel | 26.56 |
| Sweden | 26.47 |
| Pakistan | 26.3 |
| Chile | 25.59 |
| United States | 25.56 |
Source: Statista
Average Time Spent on YouTube in the US (2019 to 2024)
According to the latest reports, the average time spent by users on YouTube in the US has witnessed continuous growth over the years. The United States is the second country falling behind India with the highest number of YouTube users worldwide. Currently, the US has 238 million users on the platform.
| Year | Average time spent on YouTube |
| 2019 | 39.7 minutes |
| 2020 | 43.7 minutes |
| 2021 | 45 minutes |
| 2022 | 46.2 minutes |
| 2023 | 47.5 minutes |
| 2024 | 48.7 minutes |
Source: Oberlo
In 2019 the average time spent by a user on YouTube was recorded at 39.7 minutes and ever since the platform has seen nothing but constant growth in the number of average time spent by a user. In 2020, the average time reached 43.7 minutes, while in 2021 it reached 45 minutes.
A total of 10.1% of the rise in the average time was seen between 2019 to 2024. Some experts suggest that the global pandemic has played a significant role in the rise of social media usage among users, which has impacted the growth of YouTube’s average time spent.
In 2022, it also saw a growth of 2.7% and the numbers reached 46.2 minutes, while a rise of 2.8% was again seen in 2023 which increased the average time to 47.5 minutes.
In 2024, United States users are projected to see a rise in YouTube’s watch time by 2.5% resulting in the average time spent reaching 48.7 minutes.
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FAQs
Which country uses YouTube most?
India uses YouTube the most and has 476 million users, followed by the United States in the second position with 238 million users accessing the platform.
How many users are currently on YouTube?
Currently, YouTube has 2.9 billion monthly active users accessing the platform. Along with this, various reports also suggest the number of monthly active users on YouTube will reach 3.1 billion in 2025.
Is YouTube still growing?
Yes, YouTube is still growing and witnessing excellent growth every day. In fact, the global number of YouTube users is expected to see a rise in its users by 232.5 million between 2024 to 2029.
How many users use YouTube in India?
Around 476 million users use YouTube in India, and India is the leading country with the highest number of YouTube users than any other country.
Do YouTubers have a future?
Yes, looking at the current statistics YouTube seems to have a good future with an excellent rise in its user base from all across the world.
Wrapping Up
Overall, YouTube has an excellent user base in 2024 with 2.9 billion monthly active users. YouTube has placed its dominance in the online video-sharing market for people from different age groups and geographical locations offering a wide range of video content for a variety of purposes such as news, entertainment, learning & education, etc.
Looking at the current statistics of YouTube, the platform is expected to keep evolving with continuous growth in the future.
