Spotify Statistics For 2024: Users, Demographics

Spotify is considered one of the biggest music streaming platforms with 574 million monthly active users worldwide. Users need to simply register their account on Spotify and you can start listening to your favorite songs, podcasts, and various other audio content for free or through an ad-free premium plan. 

In 2022, Spotify generated a revenue of €11.72 billion which witnessed a 21% increase year-on-year. Spotify’s premium subscription has played a primary role in generating 11.7 billion euros in revenue compared to the ad placements.

In this article, we are going to take an in-depth look at Spotify Statistics as of 2023 including its overview, number of premium subscribers, revenue, and much more. So, let’s begin.

Spotify Key Statistics 

• Spotify is accessible in over 183 Countries worldwide. By 2020, its reach expanded to 80+ additional countries and is expected to keep expanding in the coming years. 
• Spotify contains around 5 million podcast titles in its library. 
• 56% of Spotify’s user base in the United States are Females, while the user base for males is 44%.
• Spotify had collected around 100 million songs by 2023. 
• Spotify’s iOS app is available in 157 countries.
• In 2022, there were more than 456 million monthly active users on Spotify.
• Spotify earned around $1 billion through ads alone in 2021. 
• Europe has around 141 million active monthly users on Spotify, out of which 76 million are premium subscribers. 
• Around 10 MB to 150 MB of data is consumed by Spotify every hour.
• There are around 4 million songs on Spotify that have never been played or have zero streams.

Spotify Overview 

Founded	23 April 2006
Headquarters	Stockholm, Sweden
Founders	Daniel EkMartin Lorentzon
Industry	Audio streaming and Podcasting
Type of business	Public

Number of Spotify monthly active users (MAUs) worldwide

The third quarter of 2023, witnessed the highest monthly active users worldwide at 574 million. Spotify witnessed a growth of more than 118 million users in just a year.

Year	Spotify monthly active users (MAUs)
Q1 2015	68 million
Q2 2015	77 million
Q3 2015	82 million
Q4 2015	91 million
Q1 2016	96 million
Q2 2016	104 million
Q3 2016	113 million
Q4 2016	123 million
Q1 2017	132 million
Q2 2017	138 million
Q3 2017	149 million
Q4 2017	160 million
Q1 2018	157 million
Q2 2018	180 million
Q3 2018	191 million
Q4 2018	207 million
Q1 2019	217 million
Q2 2019	232 million
Q3 2019	248 million
Q4 2019	271 million
Q1 2020	286 million
Q2 2020	299 million
Q3 2020	320 million
Q4 2020	345 million
Q1 2021	356 million
Q2 2021	365 million
Q3 2021	381 million
Q4 2021	406 million
Q1 2022	422 million
Q2 2022	433 million
Q3 2022	456 million
Q4 2022	489 million
Q1 2023	515 million
Q2 2023	551 million
Q3 2023	574 million

Number of Spotify premium subscribers worldwide

In the third quarter of 2023, the number of Spotify premium subscribers reached 226 million worldwide. During the first and second quarter of 2023, there were 210 million and 220 premium subscribers globally. Over the years Spotify has witnessed massive growth since early 2017. 

Below is a table showcasing Spotify’s premium subscribers globally from 2015 to 2023. 

Year	Spotify premium subscribers
Q1 2015	18 million
Q2 2015	22 million
Q3 2015	23 million
Q4 2015	28 million
Q1 2016	30 million
Q2 2016	36 million
Q3 2016	40 million
Q4 2016	48 million
Q1 2017	52 million
Q2 2017	59 million
Q3 2017	62 million
Q4 2017	71 million
Q1 2018	75 million
Q2 2018	83 million
Q3 2018	87 million
Q4 2018	96 million
Q1 2019	100 million
Q2 2019	108 million
Q3 2019	113 million
Q4 2019	124 million
Q1 2020	130 million
Q2 2020	138 million
Q3 2020	144 million
Q4 2020	155 million
Q1 2021	158 million
Q2 2021	165 million
Q3 2021	172 million
Q4 2021	180 million
Q1 2022	182 million
Q2 2022	188 million
Q3 2022	195 million
Q4 2022	205 million
Q1 2023	210 million
Q2 2023	220 million
Q3 2023	226 million

Source: Statista 

In 2022, Spotify’s Revenue was more than 11.7 Billion Euros 

Premium subscription plays a major role in Spotify’s revenue compared to the ad placements. In 2022, the music streaming app generated more than 11.7 billion euros in revenue, which was higher than 9.67 billion in 2021. This states that more and more users are investing in premium subscriptions.

There are about 317 Million Ad-Supported Monthly Active Users on Spotify

Spotify offers both free and subscription plans through which users can effortlessly enjoy their favorite music whenever they want. The free plan includes various unskippable ads along with the inability to access the full range of features provided by Spotify.

The first quarter of 2023, contained about 317 million monthly active users which is higher compared to the previous year which contained 295 million, on a free and ad-supported plan. 

Spotify Users Statistics

Females Make Up 56% of Spotify’s User Base in the U.S.

Data shows that the majority of Spotify’s User Base in the United States are Females with about 56%, while males are just 44% of Spotify’s users. However, with the popularity of Spotify increasing every day we can expect the ratio of male users to increase in time.

Gender	Percentage of users
Female	56%
Male	44%

Distribution of Spotify’s Users in the United States 

The majority of Spotify’s audience is inclined towards the younger generation like Gen Z and millennials. The largest age group that access Spotify for music and podcasts is between the ages of 25 and 34 with 29% of users.

Age Group	Percentage of Users
18 to 24	26%
25 to 34	29%
35 to 44	16%
45 to 54	11%
55+	19%

30% of United States users access Spotify Every Month in 2021 

It was reported that around 30% of Americans were using Spotify every month in 2021 rising up by 1% compared to the previous year. Regardless of 1% being a slight increase, it does showcase that every year streaming platforms are gaining more users. It also witnessed a rise in weekly usage as well between the years 2020 to 2021. The weekly Spotify usage was increased from 22% to 28% which is a pretty good increase.

Wrapping Up 

There is no doubt Spotify is dominating the music streaming platform with its excellent features and capabilities. Spotify is witnessing constant growth in its monthly active users worldwide and is expected to keep growing every year.

In 2022, Spotify contained a revenue of 11.7 billion euros with the premium plans playing a major role compared to ad placements. Above we have listed down Spotify’s Statistics as of 2023 through which you understand the true impact of this music streaming platform globally. 

For a comprehensive look into the vibrant and dynamic world of short-form videos and music discovery, check out our detailed article on TikTok Statistics.